tonyjbala
d11b294a18
Reviewer disposition pass applied per locked process v1.0 (docs/operations/beta-audit-process.md): - Each run: raw capture, findings.json, findings.md, REPORT-final.md (customer-facing), VALIDATION.md (reviewer dispositions) - Normalized format false-positives (+1 prefix, #N vs Ste N, 8AM vs 8:00AM, 1800 scraper parse glitch) - Material: 28 across batch (phone mismatches, NAP address conflicts, hours divergences, missing LocalBusiness schema, missing website) - Verification-pending items separated from material findings; no surface presented without evidence
77 lines
2.8 KiB
Markdown
77 lines
2.8 KiB
Markdown
# Above the Gate Dentistry
|
|
## Online Presence Audit
|
|
|
|
**Location:** El Dorado Hills, CA
|
|
**Vertical:** Dental
|
|
**Audit date:** 15 August 2026
|
|
**Prepared for:** Above the Gate Dentistry
|
|
**Prepared by:** VeriPath
|
|
|
|
---
|
|
|
|
## Executive Summary
|
|
|
|
We audited Above the Gate Dentistry across its primary online surfaces: Google Business Profile, Apple Maps, and the business website. The business shows 4.9 ★ across 166 Google reviews.
|
|
**3 material integrity issues were identified:**
|
|
|
|
1. Phone numbers are inconsistent across directories.
|
|
2. No website could be located for this business.
|
|
3. No business description is set on any directory.
|
|
|
|
---
|
|
|
|
## Surfaces Reviewed
|
|
|
|
| Surface | Status | Rating | Reviews |
|
|
|---------|--------|--------|---------|
|
|
| Google Business Profile | ✓ | 4.9 ★ | 166 |
|
|
| Apple Maps | ✓ | 4.8 ★ | 27 |
|
|
| Website | ✗ | Not found / unreachable | — |
|
|
|
|
> **Limitation:** The website could not be reached or located at audit time. A blocked or missing website is itself a customer-path risk: visitors arriving from search cannot engage the business. Reachability should be re-verified; if the block persists, treat it as a material finding in the next run.
|
|
|
|
---
|
|
|
|
## Findings
|
|
|
|
### Finding 1: Phone number inconsistent across directories
|
|
|
|
**Observation:**
|
|
Google lists **(916) 299-8983**. Apple lists **+1 (916) 931-1996**.
|
|
|
|
**Impact:**
|
|
Customers reaching the business through a single directory may call a disconnected or wrong number. Inconsistent NAP (name-address-phone) signals reduce local search ranking across all surfaces.
|
|
|
|
**Recommendation:**
|
|
Confirm the correct primary number, then update every directory to match. Keep the verified number identical across Google, Apple, and the website.
|
|
|
|
---
|
|
|
|
### Finding 2: Website listed on GBP but unreachable at audit time
|
|
|
|
**Observation:**
|
|
GBP website='http://www.abovethegate.com/' — surface blocked; documented limitation per process §4
|
|
|
|
**Impact:**
|
|
Without a website, the business cedes its owned property: no service pages, no schema, no conversion path beyond a phone call. AI search surfaces increasingly require a website to cite.
|
|
|
|
**Recommendation:**
|
|
Stand up (or link on GBP) a business website with service pages, contact details, and LocalBusiness schema.
|
|
|
|
---
|
|
|
|
### Finding 3: No business description found on any surface
|
|
|
|
**Observation:**
|
|
{"surfaces_checked": ["google", "bing", "website"]}
|
|
|
|
**Impact:**
|
|
An empty description leaves the local-pack snippet to algorithmic default and forfeits the business's own service language in search results.
|
|
|
|
**Recommendation:**
|
|
Write a 2-3 sentence GBP description covering services, service area, and differentiators.
|
|
|
|
---
|
|
|
|
*Prepared under the VeriPath beta audit process v1.0. Findings reflect reviewed engine output; format-level discrepancies were normalized before inclusion.*
|