Leonard
394d5dae3f
- report_generate.py: REPORT-final.md + VALIDATION.md from findings + raw capture; per-surface status from summary.surfaces_ok; Data Limitations - report_gate.py: §6 gate scripted (count/evidence/identity/material support); non-zero exit blocks delivery - audit_diff.py: before/after capture comparison -> DELTA.md - audit_pipeline.sh: 2 steps -> 4; collision-safe capture copy (re-runs preserve baseline); relative output dir resolved to absolute - beta-audit-process.md: locked v1.0 -> v1.1 (+ dated decision record) - all 9 runs of the 2026-08-15 batch regenerated + gated (9/9 PASS) - live end-to-end proof: Gilmore re-run, DELTA.md 0 changes (same day)
104 lines
4.2 KiB
Markdown
104 lines
4.2 KiB
Markdown
# Gordon Law
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## Online Presence Audit
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**Location:** El Dorado Hills, CA
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**Vertical:** Law
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**Audit date:** 15 August 2026
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**Prepared for:** Gordon Law
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**Prepared by:** VeriPath
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---
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## Executive Summary
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We audited Gordon Law across its primary online surfaces: Google Business Profile and Apple Maps. The business shows 4.9 ★ across 45 Google reviews.
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**4 material integrity issues were identified:**
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1. Phone numbers are inconsistent across directories.
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2. Business hours are inconsistent between Google and Apple.
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3. No website could be located for this business.
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4. No business description is set on any directory.
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---
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## Surfaces Reviewed
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| Surface | Status | Rating | Reviews |
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|---------|--------|--------|---------|
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| Google Business Profile | ✓ | 4.9 ★ | 45 |
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| Apple Maps | ✓ | No rating | No reviews |
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| Bing Places | ✗ | capture blocked (bot-wall) — excluded, not verified | — |
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| Website | ✗ | not found / unreachable at audit time | — |
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> **Limitation:** The website could not be reached or located at audit time. A blocked or missing website is itself a customer-path risk: visitors arriving from search cannot engage the business. Reachability should be re-verified; if the block persists, treat it as a material finding in the next run.
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---
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## Findings
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### Finding 1: Phone number inconsistent across directories
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**Observation:**
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Google lists **(916) 354-6261**. Apple lists **+1 (916) 877-7822**.
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**Impact:**
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Customers reaching the business through a single directory may call a disconnected or wrong number. Inconsistent NAP (name-address-phone) signals reduce local search ranking across all surfaces.
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**Recommendation:**
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Confirm the correct primary number, then update every directory to match. Keep the verified number identical across Google, Apple, and the website.
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---
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### Finding 2: Hours mismatch between Google and Apple
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**Observation:**
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monday: Google “Open 24 hours” vs Apple “8:00 AM-5:00 PM”; tuesday: Google “Open 24 hours” vs Apple “8:00 AM-5:00 PM”; wednesday: Google “Open 24 hours” vs Apple “8:00 AM-5:00 PM”; thursday: Google “Open 24 hours” vs Apple “8:00 AM-5:00 PM”; friday: Google “Open 24 hours” vs Apple “8:00 AM-5:00 PM”
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**Impact:**
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Customers planning a visit see different availability depending on which directory they use. Mismatched hours drive no-shows and lost calls at the edge of the workday.
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**Recommendation:**
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Verify actual operating hours with the business. Update the non-authoritative surface to match Google's verified schedule, or correct Google if its hours are inaccurate.
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---
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### Finding 3: Website listed on GBP but unreachable at audit time
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**Observation:**
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GBP website='http://www.cgordonlaw.com/' — surface blocked; documented limitation per process §4
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**Impact:**
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Without a website, the business cedes its owned property: no service pages, no schema, no conversion path beyond a phone call. AI search surfaces increasingly require a website to cite.
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**Recommendation:**
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Stand up (or link on GBP) a business website with service pages, contact details, and LocalBusiness schema.
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---
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### Finding 4: No business description found on any surface
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**Observation:**
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no description on any checked surface — weakens local-pack snippet
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**Impact:**
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An empty description leaves the local-pack snippet to algorithmic default and forfeits the business's own service language in search results.
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**Recommendation:**
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Write a 2-3 sentence GBP description covering services, service area, and differentiators.
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---
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## Verification Pending
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- **Address inconsistent across 1 surface(s)** — unit designators differ: google='FL 2' vs apple='STEE 210' — verify on-site which is correct
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## Data Limitations
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This audit ran without authenticated access to the business's listings. Known ceilings:
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- **Review text and dates** were not captured; ratings and counts only.
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- **Bing Places** is bot-walled for headless capture in most runs; where it shows ✗ above, that surface is excluded from this audit, not verified.
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- This is a **point-in-time snapshot**; directory data changes after the audit date.
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*Prepared under the VeriPath beta audit process v1.1. Findings reflect reviewed engine output; format-level discrepancies were normalized before inclusion.*
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