Leonard
394d5dae3f
- report_generate.py: REPORT-final.md + VALIDATION.md from findings + raw capture; per-surface status from summary.surfaces_ok; Data Limitations - report_gate.py: §6 gate scripted (count/evidence/identity/material support); non-zero exit blocks delivery - audit_diff.py: before/after capture comparison -> DELTA.md - audit_pipeline.sh: 2 steps -> 4; collision-safe capture copy (re-runs preserve baseline); relative output dir resolved to absolute - beta-audit-process.md: locked v1.0 -> v1.1 (+ dated decision record) - all 9 runs of the 2026-08-15 batch regenerated + gated (9/9 PASS) - live end-to-end proof: Gilmore re-run, DELTA.md 0 changes (same day)
70 lines
2.7 KiB
Markdown
70 lines
2.7 KiB
Markdown
# D. Martel Plumbing Service & Repair
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## Online Presence Audit
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**Location:** El Dorado Hills, CA
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**Vertical:** Plumbing
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**Audit date:** 15 August 2026
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**Prepared for:** D. Martel Plumbing Service & Repair
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**Prepared by:** VeriPath
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---
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## Executive Summary
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We audited D. Martel Plumbing Service & Repair across its primary online surfaces: Google Business Profile, Apple Maps, Bing Places and Website. The business shows 4.7 ★ across 104 Google reviews.
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**2 material integrity issues were identified:**
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1. Business hours are inconsistent between Google and Apple.
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2. The website lacks LocalBusiness structured data.
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---
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## Surfaces Reviewed
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| Surface | Status | Rating | Reviews |
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|---------|--------|--------|---------|
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| Google Business Profile | ✓ | 4.7 ★ | 104 |
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| Apple Maps | ✓ | 4.6 ★ | 251 |
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| Bing Places | ✓ | 4.5 ★ | 248 |
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| Website | ✓ | — | — |
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---
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## Findings
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### Finding 1: Hours mismatch between Google and Apple
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**Observation:**
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monday: Google “7 AM-7 PM” vs Apple “8:00 AM-5:00 PM”; tuesday: Google “7 AM-7 PM” vs Apple “8:00 AM-5:00 PM”; wednesday: Google “7 AM-7 PM” vs Apple “8:00 AM-5:00 PM”; thursday: Google “7 AM-7 PM” vs Apple “8:00 AM-5:00 PM”; friday: Google “7 AM-7 PM” vs Apple “8:00 AM-5:00 PM”
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**Impact:**
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Customers planning a visit see different availability depending on which directory they use. Mismatched hours drive no-shows and lost calls at the edge of the workday.
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**Recommendation:**
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Verify actual operating hours with the business. Update the non-authoritative surface to match Google's verified schedule, or correct Google if its hours are inaccurate.
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---
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### Finding 2: JSON-LD present but no LocalBusiness type
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**Observation:**
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schema at https://dmartelplumbing.com/ lacks LocalBusiness/Dentist/Plumber type — AI/structured data can't classify the business
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**Impact:**
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Without LocalBusiness structured data, AI assistants and structured search cannot reliably classify or cite the business's services, hours, and area served.
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**Recommendation:**
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Add LocalBusiness JSON-LD (Dentist/Plumber/Contractor type) with name, address, phone, hours, and areaServed.
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---
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## Data Limitations
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This audit ran without authenticated access to the business's listings. Known ceilings:
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- **Review text and dates** were not captured; ratings and counts only.
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- **Bing Places** is bot-walled for headless capture in most runs; where it shows ✗ above, that surface is excluded from this audit, not verified.
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- This is a **point-in-time snapshot**; directory data changes after the audit date.
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*Prepared under the VeriPath beta audit process v1.1. Findings reflect reviewed engine output; format-level discrepancies were normalized before inclusion.*
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