tonyjbala
3478ba3101
Reviewer disposition pass applied per locked process v1.0 (docs/operations/beta-audit-process.md): - Each run: raw capture, findings.json, findings.md, REPORT-final.md (customer-facing), VALIDATION.md (reviewer dispositions) - Normalized format false-positives (+1 prefix, #N vs Ste N, 8AM vs 8:00AM, 1800 scraper parse glitch) - Material: 28 across batch (phone mismatches, NAP address conflicts, hours divergences, missing LocalBusiness schema, missing website) - Verification-pending items separated from material findings; no surface presented without evidence
132 lines
4.0 KiB
JSON
132 lines
4.0 KiB
JSON
{
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"audit_engine": "v1",
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"timestamp": "2026-08-15T13:53:02.361145+00:00",
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"business": "D. Martel Plumbing Service & Repair",
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"summary": {
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"total_findings": 7,
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"severity_counts": {
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"immediate": 2,
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"high": 0,
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"medium": 3,
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"enhancement": 2
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},
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"sub_score_issues": {
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"Digital Identity": 2,
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"Google Business": 1,
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"Reviews": 2,
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"Technical SEO": 1,
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"Content": 1
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},
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"surfaces_ok": {
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"google_business_profile": true,
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"apple_maps": true,
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"bing_places": true,
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"website": true
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},
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"surfaces_failed": {},
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"rating": 4.7,
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"reviews": 104
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},
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"findings": [
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{
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"id": "nap_address_mismatch",
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"severity": "immediate",
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"title": "Address inconsistent across 1 surface(s)",
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"sub_score": "Digital Identity",
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"evidence": {
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"google": "1132 Suncast Ln #2, El Dorado Hills, CA 95762",
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"apple": "1132 Suncast Ln, Ste 2, El Dorado Hills, CA 95762"
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},
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"recommendation": "Standardize exact address format. GBP address is authoritative."
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},
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{
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"id": "hours_mismatch",
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"severity": "immediate",
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"title": "Hours mismatch on 5 day(s) \u2014 GBP is authoritative",
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"sub_score": "Google Business",
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"evidence": [
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{
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"day": "monday",
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"google": "7 AM-7 PM",
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"apple_maps": "8:00 AM-5:00 PM"
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},
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{
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"day": "tuesday",
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"google": "7 AM-7 PM",
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"apple_maps": "8:00 AM-5:00 PM"
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},
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{
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"day": "wednesday",
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"google": "7 AM-7 PM",
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"apple_maps": "8:00 AM-5:00 PM"
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},
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{
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"day": "thursday",
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"google": "7 AM-7 PM",
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"apple_maps": "8:00 AM-5:00 PM"
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},
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{
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"day": "friday",
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"google": "7 AM-7 PM",
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"apple_maps": "8:00 AM-5:00 PM"
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}
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],
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"recommendation": "Correct hours on non-GBP surfaces to match GBP. Mismatched hours cause customer complaints and trust loss."
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},
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{
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"id": "review_count_delta",
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"severity": "medium",
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"title": "Review count varies by 147 across surfaces",
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"sub_score": "Reviews",
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"evidence": {
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"google": 104,
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"apple": 251,
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"bing": 248
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},
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"recommendation": "Large review count gaps suggest some surfaces have stale or merged data. Verify listing ownership."
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},
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{
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"id": "category_fragmentation",
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"severity": "medium",
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"title": "Category varies across surfaces: consumer sector, home service, plumber",
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"sub_score": "Digital Identity",
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"evidence": {
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"google": "plumber",
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"apple": "consumer sector",
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"bing": "home service"
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},
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"recommendation": "Align primary category across all directories. GBP primary category is the ranking driver."
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},
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{
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"id": "schema_wrong_type",
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"severity": "medium",
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"title": "JSON-LD present but no LocalBusiness/BeautySalon type",
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"sub_score": "Technical SEO",
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"evidence": {
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"url": "https://dmartelplumbing.com/",
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"has_jsonld": true,
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"has_local_business": false
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},
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"recommendation": "Ensure schema includes LocalBusiness or BeautySalon @type for local search relevance."
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},
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{
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"id": "reviews_low_specificity",
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"severity": "enhancement",
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"title": "Only 0% of sample reviews mention specific services or practitioners",
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"sub_score": "Reviews",
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"evidence": {
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"sample_size": 6,
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"specific_count": 0
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},
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"recommendation": "Encourage detailed reviews mentioning services and staff. Specific reviews rank higher and convert better."
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},
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{
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"id": "no_price_level",
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"severity": "enhancement",
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"title": "Price level not set on GBP or Apple Maps",
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"sub_score": "Content",
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"evidence": {},
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"recommendation": "Set price level ($\u2013$$$$) on GBP. Helps users self-select and improves relevance."
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}
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]
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} |