90 lines
1.8 KiB
Markdown
90 lines
1.8 KiB
Markdown
# VeriPath Beta Audit Process
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**Status:** Locked for beta use
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**Date:** 2026-08-14
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## Purpose
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Professional, repeatable audit for beta clients using the automated primary-surface pipeline.
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## Scope
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The beta audit covers four primary surfaces:
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- Google Business Profile
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- Apple Maps
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- Bing Places
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- Current website
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The client-facing report includes material findings only, covering:
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- NAP consistency
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- Hours consistency, with Google Business Profile as the source of truth
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- Review velocity
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- Website reachability and schema conflicts
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## Process
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### 1. Intake
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Collect:
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- Business name
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- City
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- Website
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- Known previous names
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### 2. Run the pipeline
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Run:
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```text
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multi_scraper → audit_engine
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```
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### 3. Human validation
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Review findings for:
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- False positives
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- Evidence quality
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### 4. Client-facing report
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Prepare a report containing material findings only. The report uses the approved VeriPath client-facing structure and voice. It does not include coaching language or marketing urgency.
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### 5. Delivery
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Deliver the validated client-facing report to the client.
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## Out of Scope for Default Beta
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The following are not included in the default beta audit:
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- Exhaustive secondary-directory research
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- Full AI chatbot visibility scoring
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- Competitive benchmarking
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- Social content audits
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## Conditional Legacy Check
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Run a quick old-name and old-website check only when a name or location change in the last 3–5 years is known or indicated during intake. This check is not part of every default beta run.
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## Pipeline Reference
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The working pipeline is located at:
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```text
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implementation/auditing/
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```
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The standard execution path is:
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```text
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multi_scraper → audit_engine
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```
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## Deeper Engagements
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The full Layer 1/2 system remains available for deeper engagements. Beta audits use the streamlined path above.
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