2.6 KiB
Value Creation Model
Purpose
Explain how the company creates measurable or directional value for local service businesses.
Core Value Thesis
The company creates value by reducing Silent Customer Loss through continuous monitoring, diagnosis, prioritization, and approved low-risk optimization of digital pathways that affect discovery, trust, and customer action.
Value Categories
Customer Path Leakage
Customer Path Leakage occurs when a customer has interest or intent but fails to contact, book, visit, or otherwise engage the business because of digital friction.
This category often produces verified evidence because the issue can be tied to a concrete defect, timestamp, platform state, or measurable artifact.
Discovery Failure
Discovery Failure occurs when a potential customer never meaningfully encounters the business because customers, search engines, or AI systems do not find, understand, surface, or accurately represent it.
This category often produces indicative evidence because absence or weak representation in search or AI-assisted discovery can be sampled and demonstrated, but not always proven as a direct lost customer.
Evidence Tiers
Tier 1: Verified Evidence
Verified Evidence is based on concrete, timestamped, observable, or instrument-backed findings.
Examples:
- Wrong phone number
- Incorrect business hours
- Broken booking link
- Broken contact form
- Incorrect listing data
- Indexing problem
- Metadata problem
- Canonical tag issue
- Missing or incorrect Google Business Profile information
Reporting standard:
Verified Evidence may be presented as a confirmed issue.
Tier 2: Indicative Evidence
Indicative Evidence is based on sampled, directional, or probabilistic findings that suggest risk or opportunity but do not prove direct customer loss.
Examples:
- AI answer absence
- AI misrepresentation
- Weak entity clarity
- Inconsistent service descriptions
- Thin FAQ coverage
- Missing structured data
- Competitors appearing more consistently in AI answer samples
- Weak local discovery signals
Reporting standard:
Indicative Evidence must be presented as directional risk or opportunity, not as confirmed customer loss.
Reporting Principle
Reports must distinguish between confirmed issues and directional risks.
The company should not overstate indicative findings as proven customer loss.
Before/After Proof
Customer Path Leakage may support stronger before/after proof.
Discovery Failure may support directional before/after comparison, but should be labeled as sampled or indicative when appropriate.