tonyjbala
39e04c4b88
Reviewer disposition pass applied per locked process v1.0 (docs/operations/beta-audit-process.md): - Each run: raw capture, findings.json, findings.md, REPORT-final.md (customer-facing), VALIDATION.md (reviewer dispositions) - Normalized format false-positives (+1 prefix, #N vs Ste N, 8AM vs 8:00AM, 1800 scraper parse glitch) - Material: 28 across batch (phone mismatches, NAP address conflicts, hours divergences, missing LocalBusiness schema, missing website) - Verification-pending items separated from material findings; no surface presented without evidence
122 lines
3.1 KiB
Markdown
122 lines
3.1 KiB
Markdown
# Audit Findings — D. Martel Plumbing Service & Repair
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**Generated:** 2026-08-15 13:53 UTC
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**Sources checked:** google_business_profile, apple_maps, bing_places, website
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**Rating:** 4.7 | **Reviews:** 104
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## Severity Summary
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| Severity | Count |
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|----------|-------|
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| 🟥 Immediate | 2 |
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| 🟧 High | 0 |
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| 🟨 Medium | 3 |
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| 🟩 Enhancement | 2 |
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| **Total** | **7** |
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## Findings
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### Finding #1: Address inconsistent across 1 surface(s)
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- **Severity:** 🟥 Immediate
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- **Category:** Digital Identity
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- **Recommendation:** Standardize exact address format. GBP address is authoritative.
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- **Evidence:** ```json
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{
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"google": "1132 Suncast Ln #2, El Dorado Hills, CA 95762",
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"apple": "1132 Suncast Ln, Ste 2, El Dorado Hills, CA 95762"
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}
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```
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### Finding #2: Hours mismatch on 5 day(s) — GBP is authoritative
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- **Severity:** 🟥 Immediate
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- **Category:** Google Business
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- **Recommendation:** Correct hours on non-GBP surfaces to match GBP. Mismatched hours cause customer complaints and trust loss.
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- **Evidence:** ```json
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[
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{
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"day": "monday",
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"google": "7 AM-7 PM",
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"apple_maps": "8:00 AM-5:00 PM"
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},
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{
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"day": "tuesday",
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"google": "7 AM-7 PM",
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"apple_maps": "8:00 AM-5:00 PM"
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},
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{
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"day": "wednesday",
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"google": "7 AM-7 PM",
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"apple_maps": "8:00 AM-5:00 PM"
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},
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{
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"day": "thursday",
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"google": "7 AM-7 PM",
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"apple_maps": "8:00 AM-5:00 PM"
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},
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{
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"day": "friday",
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"google": "7 AM-7 PM",
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"apple_maps": "8:00 AM-5:00 PM"
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}
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]
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```
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### Finding #3: Review count varies by 147 across surfaces
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- **Severity:** 🟨 Medium
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- **Category:** Reviews
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- **Recommendation:** Large review count gaps suggest some surfaces have stale or merged data. Verify listing ownership.
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- **Evidence:** ```json
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{
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"google": 104,
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"apple": 251,
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"bing": 248
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}
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```
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### Finding #4: Category varies across surfaces: consumer sector, home service, plumber
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- **Severity:** 🟨 Medium
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- **Category:** Digital Identity
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- **Recommendation:** Align primary category across all directories. GBP primary category is the ranking driver.
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- **Evidence:** ```json
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{
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"google": "plumber",
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"apple": "consumer sector",
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"bing": "home service"
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}
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```
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### Finding #5: JSON-LD present but no LocalBusiness/BeautySalon type
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- **Severity:** 🟨 Medium
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- **Category:** Technical SEO
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- **Recommendation:** Ensure schema includes LocalBusiness or BeautySalon @type for local search relevance.
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- **Evidence:** ```json
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{
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"url": "https://dmartelplumbing.com/",
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"has_jsonld": true,
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"has_local_business": false
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}
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```
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### Finding #6: Only 0% of sample reviews mention specific services or practitioners
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- **Severity:** 🟩 Enhancement
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- **Category:** Reviews
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- **Recommendation:** Encourage detailed reviews mentioning services and staff. Specific reviews rank higher and convert better.
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- **Evidence:** ```json
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{
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"sample_size": 6,
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"specific_count": 0
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}
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```
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### Finding #7: Price level not set on GBP or Apple Maps
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- **Severity:** 🟩 Enhancement
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- **Category:** Content
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- **Recommendation:** Set price level ($–$$$$) on GBP. Helps users self-select and improves relevance.
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