Leonard
394d5dae3f
- report_generate.py: REPORT-final.md + VALIDATION.md from findings + raw capture; per-surface status from summary.surfaces_ok; Data Limitations - report_gate.py: §6 gate scripted (count/evidence/identity/material support); non-zero exit blocks delivery - audit_diff.py: before/after capture comparison -> DELTA.md - audit_pipeline.sh: 2 steps -> 4; collision-safe capture copy (re-runs preserve baseline); relative output dir resolved to absolute - beta-audit-process.md: locked v1.0 -> v1.1 (+ dated decision record) - all 9 runs of the 2026-08-15 batch regenerated + gated (9/9 PASS) - live end-to-end proof: Gilmore re-run, DELTA.md 0 changes (same day)
145 lines
5.9 KiB
Markdown
145 lines
5.9 KiB
Markdown
# superior plumbing,heating and air conditioning
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## Online Presence Audit
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**Location:** Rancho Cucamonga, CA
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**Vertical:** Plumbing
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**Audit date:** 14 August 2026
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**Prepared for:** superior plumbing,heating and air conditioning
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**Prepared by:** VeriPath
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---
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## Executive Summary
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We audited superior plumbing,heating and air conditioning across its primary online surfaces: Google Business Profile, Apple Maps, Bing Places and Website. The business shows 2.7 ★ across 57 Google reviews.
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**7 material integrity issues were identified:**
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1. Phone numbers are inconsistent across directories.
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2. Address details differ between Google and Apple.
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3. Business hours are inconsistent between Google and Apple.
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5. The website URL does not align across directories.
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4. Average rating is below the 4.0 trust threshold.
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6. Ratings vary across surfaces.
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7. The website lacks LocalBusiness structured data.
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---
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## Surfaces Reviewed
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| Surface | Status | Rating | Reviews |
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|---------|--------|--------|---------|
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| Google Business Profile | ✓ | 2.7 ★ | 57 |
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| Apple Maps | ✓ | No rating | No reviews |
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| Bing Places | ✓ | 4.5 ★ | 10 |
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| Website | ✓ | — | — |
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---
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## Findings
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### Finding 1: Phone number inconsistent across directories
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**Observation:**
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Google lists **(909) 319-0746**. Apple lists **+1 (916) 316-5708**. Bing lists **(215) 416-6557**. Website lists **9093190746**.
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**Impact:**
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Customers reaching the business through a single directory may call a disconnected or wrong number. Inconsistent NAP (name-address-phone) signals reduce local search ranking across all surfaces.
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**Recommendation:**
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Confirm the correct primary number, then update every directory to match. Keep the verified number identical across Google, Apple, and the website.
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---
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### Finding 2: Address inconsistent across directories
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**Observation:**
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Google lists “6331 Haven Ave, Rancho Cucamonga, CA 91737”. Apple Maps lists “1150 Sibley St, Folsom, CA 95630”.
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**Impact:**
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Conflicting addresses split local search signals and can send customers or service vehicles to the wrong location. NAP consistency is a core local-ranking factor.
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**Recommendation:**
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Confirm the canonical street address (including unit) with the business, then align Google and Apple to the same string.
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---
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### Finding 3: Hours mismatch between Google and Apple
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**Observation:**
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friday: Google “7 AM-7 PM” vs Apple “9:00 AM-12:00 PM”; saturday: Google “7 AM-7 PM” vs Apple “10:00 AM-6:00 PM”; sunday: Google “Closed” vs Apple “10:00 AM-5:00 PM”; monday: Google “7 AM-7 PM” vs Apple “9:00 AM-9:00 PM”; tuesday: Google “7 AM-7 PM” vs Apple “9:00 AM-9:00 PM”; wednesday: Google “7 AM-7 PM” vs Apple “9:00 AM-9:00 PM”; thursday: Google “7 AM-7 PM” vs Apple “9:00 AM-9:00 PM”
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**Impact:**
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Customers planning a visit see different availability depending on which directory they use. Mismatched hours drive no-shows and lost calls at the edge of the workday.
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**Recommendation:**
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Verify actual operating hours with the business. Update the non-authoritative surface to match Google's verified schedule, or correct Google if its hours are inaccurate.
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---
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### Finding 4: Website URL inconsistent across directories
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**Observation:**
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Google lists `https://www.superiorplumbingac.com/`. Apple Maps lists `https://www.yelp.com/biz/w-and-t-hvac-and-plumbing-solutions-folsom-3`.
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**Impact:**
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Divergent website URLs split SEO equity and distort analytics attribution; link signals may not consolidate on the canonical domain.
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**Recommendation:**
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Point every directory at the canonical website URL (https, no tracking parameters) and consolidate redirects so link equity consolidates on one domain.
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---
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### Finding 5: Average rating 3.6 — below 4.0 threshold
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**Observation:**
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Blended average is **3.6** (Google 2.7, Apple None) — below the 4.0 trust threshold.
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**Impact:**
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A sub-4.0 average is below the trust threshold for most local verticals and suppresses click-through in the local pack regardless of review volume.
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**Recommendation:**
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Review the lower-rated reviews for recurring service issues; respond publicly to negative reviews and prioritize the service gaps they describe.
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---
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### Finding 6: Rating varies by 1.8 across surfaces (range: 2.7–4.5)
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**Observation:**
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Google shows **2.7** ★ while Apple Maps shows **None** ★.
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**Impact:**
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A rating spread across surfaces undermines the consistency signal local search relies on and can suppress the lower-rated surface in results.
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**Recommendation:**
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Verify which rating is current; the stale surface usually reflects an unmanaged listing that has stopped receiving reviews.
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---
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### Finding 7: No JSON-LD schema found on website
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**Observation:**
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{"url": "https://www.superiorplumbingac.com/", "has_jsonld": false}
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**Impact:**
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Without LocalBusiness structured data, AI assistants and structured search cannot reliably classify or cite the business's services, hours, and area served.
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**Recommendation:**
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Add LocalBusiness JSON-LD (Dentist/Plumber/Contractor type) with name, address, phone, hours, and areaServed.
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---
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## Verification Pending
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- **Most recent review is 301 days old — no fresh review signal** — unclassified — reviewer to decide: {"newest_review_date": "Oct 17, 2025", "days_ago": 301}
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- **No canonical URL tag on website** — unclassified — reviewer to decide: {"url": "https://www.superiorplumbingac.com/"}
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## Data Limitations
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This audit ran without authenticated access to the business's listings. Known ceilings:
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- **Review text and dates** were not captured; ratings and counts only.
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- **Bing Places** is bot-walled for headless capture in most runs; where it shows ✗ above, that surface is excluded from this audit, not verified.
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- This is a **point-in-time snapshot**; directory data changes after the audit date.
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*Prepared under the VeriPath beta audit process v1.1. Findings reflect reviewed engine output; format-level discrepancies were normalized before inclusion.*
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