40 lines
1.8 KiB
Markdown
40 lines
1.8 KiB
Markdown
# Use Case 06: Tyler The HVAC & Electrical Service Owner
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## Profile
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| Field | Value |
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| Name | Tyler |
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| Business | HVAC & Electrical Service Company |
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| Employees | 6 |
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| Revenue Driver | Emergency service calls + maintenance plans |
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| Primary Goal | Consistent year-round lead flow, maintenance plan adoption |
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| Digital Maturity | Low |
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## Problems
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- Extreme seasonality (broken AC in July, no heat in January, dead shoulder months)
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- Competes with national chains (One Hour, ARS) that dominate ad spend
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- No maintenance plan pipeline relies on reactive emergency calls only
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- Service-area optimization is weak doesn't know which zip codes generate most leads
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- Emergency service visibility is poor for "AC repair near me" / "emergency electrician [city]"
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- No systematic follow-up after service calls
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## Success Metrics
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- Emergency call volume and response rate
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- Maintenance plan conversions (spring tune-up, fall inspection)
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- First-page ranking for service-area + keyword combinations
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- Consistent month-over-month lead flow (flattening seasonal troughs)
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- Average job value growth (upsell on discovered issues)
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- Service-area expansion signals (appearing for surrounding zip codes)
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## Desired Hermes Outcomes
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- Local SEO monitoring (maps pack, "AC repair [city]", "furnace repair [city]", "emergency electrician", "HVAC maintenance [city]")
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- Review generation workflow (automated SMS ask after emergency completion)
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- Competitor tracking (national chain pricing, seasonal promos, Google Guarantee badges)
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- Google Business Profile optimization (emergency service toggle, service area, services menu, posts, Q&A)
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- Maintenance plan marketing (spring/fall campaigns, expiring plan alerts)
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- Seasonal capacity planning alerts (demand spikes in extreme weather windows)
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- Citation consistency (HVAC, electrical, BBB, HomeAdvisor, Angi, Yelp) |