30 lines
526 B
Markdown
30 lines
526 B
Markdown
# Use Case 02: Jim — The Plumber
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## Profile
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| Field | Value |
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| Name | Jim |
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| Business | Plumbing Company |
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| Employees | 3 |
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| Revenue Driver | Inbound service calls |
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## Problems
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- Depends on referrals
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- Limited web presence
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- Competitors dominate search
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- Doesn't understand SEO
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## Success Metrics
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- More phone calls
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- More local leads
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- Better ranking for service keywords
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## Desired Hermes Outcomes
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- Local SEO monitoring
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- Citation consistency
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- Competitor tracking
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- Lead generation recommendations |