526 B
526 B
Use Case 02: Jim — The Plumber
Profile
| Field | Value |
|---|---|
| Name | Jim |
| Business | Plumbing Company |
| Employees | 3 |
| Revenue Driver | Inbound service calls |
Problems
- Depends on referrals
- Limited web presence
- Competitors dominate search
- Doesn't understand SEO
Success Metrics
- More phone calls
- More local leads
- Better ranking for service keywords
Desired Hermes Outcomes
- Local SEO monitoring
- Citation consistency
- Competitor tracking
- Lead generation recommendations