Upgrade recency on confirmed 2026-08-02 findings (404s, booking surface, FB city label)
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@@ -12,70 +12,70 @@ No speculation. No invented gaps. No solution language.
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## Threat Entries
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### Threat ID: T-001
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- **Title:** Website navigation links observed returning dead pages
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- **Title:** Website paths observed returning dead pages
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- **Signal Source:** Website (overcomefitnesscp.com)
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- **Evidence Snippet:** Prior audit observed primary navigation links (including /trainers, /plans, /power-cycle) returning HTTP 404.
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- **Data Recency:** 2025-08 — requires fresh re-snapshot
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- **Evidence Snippet:** As of 2026-08-02, `/trainers`, `/plans`, and `/power-cycle` return HTTP 404. Working paths include `/plans-pricing` and `/copy-of-home`.
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- **Data Recency:** 2026-08-02 (freshness check)
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- **Estimated Severity:** Major
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- **Verification Tier:** Tier 2
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- **Notes / Context:** Concrete technical observation from prior audit. Must be re-verified before any severity or tier upgrade.
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- **Notes / Context:** Confirmed current. Broken paths create dead ends for users following those URLs.
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- **Human Decision:** Pending
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### Threat ID: T-002
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- **Title:** No booking integration visible on public GMB or website surfaces
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- **Signal Source:** GMB public surface + website
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- **Evidence Snippet:** Prior audit observed no booking widget on GMB and no detected booking system on the website. Public conversion path appeared contact-form / phone oriented. Related website CTA path was also observed returning 404.
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- **Data Recency:** 2025-08 — requires fresh re-snapshot
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- **Title:** No booking integration visible on public website surfaces
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- **Signal Source:** Website public surface
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- **Evidence Snippet:** As of 2026-08-02, no booking system detected on the public website. Contact is form/phone oriented. Pricing page exists and includes a free-pass offer plus contact form.
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- **Data Recency:** 2026-08-02
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- **Estimated Severity:** Major
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- **Verification Tier:** Tier 2
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- **Notes / Context:** Booking availability behind the scenes is unknown without owner confirmation.
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- **Notes / Context:** Whether a booking tool exists behind the scenes is unknown without owner confirmation. GMB booking state remains separately unresolved.
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- **Human Decision:** Pending
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### Threat ID: T-003
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- **Title:** Large personal TikTok audience shows limited clear business attribution
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- **Signal Source:** TikTok @byronslavin (public profile)
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- **Evidence Snippet:** Prior audit observed substantial public following on a personal trainer-oriented profile. Public bio/handle/content surface showed limited or no clear Overcome Fitness business branding; link destination appeared personal-trainer oriented.
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- **Data Recency:** 2025-08 — requires fresh re-snapshot
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- **Title:** Personal TikTok audience shows limited clear business attribution
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- **Signal Source:** TikTok @byronslavin + website footer/social links
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- **Evidence Snippet:** Live site (2026-08-02) links to @byronslavin. Prior public profile observation showed personal trainer/athlete orientation with limited clear Overcome Fitness business branding on the public surface.
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- **Data Recency:** Link confirmed 2026-08-02; profile metrics/details prior 2025-08
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- **Estimated Severity:** Major
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- **Verification Tier:** Tier 2
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- **Notes / Context:** Potential warm audience exists, but public attribution to the business was weak at time of observation. Current metrics and relationship need confirmation.
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- **Notes / Context:** Relationship and current branding need confirmation.
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- **Human Decision:** Pending
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### Threat ID: T-004
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- **Title:** Multiple related Instagram handles observed
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- **Signal Source:** Instagram public profiles
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- **Evidence Snippet:** Two related handles observed (@overcomefitnesscp and @overcometrainer), linked from different public surfaces. Deeper content/engagement metrics incomplete.
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- **Data Recency:** Mixed (handles 2025-08; partial follower observation 2026-07)
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- **Signal Source:** Instagram public profiles + live website links
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- **Evidence Snippet:** Live site links to @overcometrainer. Related handle @overcomefitnesscp also observed in prior notes. Deeper content/engagement metrics incomplete.
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- **Data Recency:** Live link 2026-08-02; prior handle observations 2025-08 / 2026-07
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- **Estimated Severity:** Major
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- **Verification Tier:** Tier 2
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- **Notes / Context:** Dual handles can fragment authority; actual impact depends on content and audience split, which are not fully known.
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- **Notes / Context:** Dual handles can fragment authority; actual impact depends on content and audience split.
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- **Human Decision:** Pending
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### Threat ID: T-005
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- **Title:** Possible Facebook NAP / city label mismatch
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- **Signal Source:** Facebook page metadata + website/directories
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- **Evidence Snippet:** Prior observation of Facebook page city label as Shingle Springs while website/directories list Cameron Park.
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- **Data Recency:** 2025-08 — requires fresh re-snapshot
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- **Title:** Facebook city label mismatch vs website/directories
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- **Signal Source:** Facebook public search label + website
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- **Evidence Snippet:** As of 2026-08-02, Facebook public search title still labels the page as Shingle Springs CA while website/directories list Cameron Park.
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- **Data Recency:** 2026-08-02
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- **Estimated Severity:** Major
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- **Verification Tier:** Tier 2
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- **Notes / Context:** Conflicting location signals can affect local consistency. Must be re-verified on current page settings.
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- **Notes / Context:** Conflicting location signals can affect local consistency. Full page settings not inspected beyond public search label.
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- **Human Decision:** Pending
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### Threat ID: T-006
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- **Title:** Weak or absent Yelp presence under current brand name
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- **Signal Source:** Yelp public search
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- **Evidence Snippet:** Prior public search did not establish a strong claimed listing under Overcome Fitness.
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- **Data Recency:** 2025-08
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- **Evidence Snippet:** Strong current listing under Overcome Fitness not established in public search. Historical closed listing exists under a different address.
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- **Data Recency:** 2026-08-02 / prior notes
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- **Estimated Severity:** Major
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- **Verification Tier:** Tier 2
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- **Notes / Context:** Fresh confirmation required.
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- **Notes / Context:** Fresh confirmation still thin.
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- **Human Decision:** Pending
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### Threat ID: T-007
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- **Title:** Limited lead-capture surface beyond bottom-of-funnel contact form
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- **Title:** Limited lead-capture surface beyond contact form / phone
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- **Signal Source:** Website
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- **Evidence Snippet:** Prior audit observed contact form as the primary visible conversion path, with limited above-the-fold booking/trial capture mechanisms.
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- **Data Recency:** 2025-08 — requires fresh re-snapshot
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- **Evidence Snippet:** As of 2026-08-02, public conversion path is primarily contact form and phone. Pricing page includes a free-pass offer, but no integrated booking flow was detected.
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- **Data Recency:** 2026-08-02
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- **Estimated Severity:** Major
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- **Verification Tier:** Tier 2
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- **Notes / Context:** Structural observation only.
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@@ -88,7 +88,7 @@ No speculation. No invented gaps. No solution language.
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- **Data Recency:** 2025-08
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- **Estimated Severity:** Minor
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- **Verification Tier:** Tier 2
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- **Notes / Context:** May be intentional or legacy. Impact depends on current state and ownership structure.
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- **Notes / Context:** May be intentional or legacy. Impact depends on current state.
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- **Human Decision:** Pending
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### Threat ID: T-009
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@@ -108,25 +108,26 @@ No speculation. No invented gaps. No solution language.
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- **Data Recency:** 2025-08
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- **Estimated Severity:** Minor
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- **Verification Tier:** Tier 2
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- **Notes / Context:** Low immediate impact channel for this vertical; recorded for completeness.
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- **Notes / Context:** Low immediate impact channel; recorded for completeness.
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- **Human Decision:** Pending
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## Summary
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- Total threats drafted: 10
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- Tier 1 (Verified): 0
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- Tier 2 (Indicative): 10
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- Critical severity used: 0 (all elevated findings held at Major while data remains stale/Tier 2)
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- Several entries explicitly require freshness re-verification before lock or tier upgrade
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- Current as of 2026-08-02: T-001, T-002, T-005, T-007 (and partial support for T-003/T-004 via live links)
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- Still open / higher uncertainty: GMB completeness (affects T-002/T-008 context), deeper social metrics
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## Human Review Gate
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- [x] Fresh public checks completed for key website paths and FB search label (2026-08-02)
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- [ ] Every entry is backed by real data from the inventory
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- [ ] Every entry has a Data Recency note
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- [ ] Every entry has a Verification Tier
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- [ ] Stale observations are clearly flagged
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- [ ] Stale observations remain clearly flagged
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- [ ] No industry-stat or solution language remains
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- [ ] Human has recorded a decision on each entry
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- [ ] No invented or speculative threats remain
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Once this gate is signed off (and freshness checks completed where required), the Threat Register may be **Locked**.
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Once this gate is signed off (and GMB gap is either resolved or explicitly accepted as blocker), the Threat Register may be **Locked**.
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**Reviewer sign-off:** _________________ Date: _________
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