Add value creation model and evidence-tier taxonomy

2026-07-24 04:10:50 +00:00
parent 2dc8653629
commit cdbb089515
1 changed files with 13 additions and 1 deletions
@@ -33,3 +33,15 @@ Reports exist to document what was monitored, what was found, what was improved,
 The company focuses on the digital pathways that turn customer interest into customer action.
 The company does not become a general-purpose marketing agency by default.
 ---
 ## Principle 5: Verified Evidence And Indicative Evidence Must Be Separated
 The company distinguishes between verified defects and indicative risks.
 Verified defects may be presented as confirmed issues when supported by concrete evidence.
 Indicative risks must be presented as directional evidence, not proven customer loss.
 This distinction protects client trust, prevents overclaiming, and keeps reports credible.