From cdbb089515925c5acde564a5a7f4ea61a67395e7 Mon Sep 17 00:00:00 2001 From: Leonard Date: Fri, 24 Jul 2026 04:10:50 +0000 Subject: [PATCH] Add value creation model and evidence-tier taxonomy --- docs/architecture/architectural-principles.md | 14 +++++++++++++- 1 file changed, 13 insertions(+), 1 deletion(-) diff --git a/docs/architecture/architectural-principles.md b/docs/architecture/architectural-principles.md index bdce180..84cfad6 100644 --- a/docs/architecture/architectural-principles.md +++ b/docs/architecture/architectural-principles.md @@ -32,4 +32,16 @@ Reports exist to document what was monitored, what was found, what was improved, The company focuses on the digital pathways that turn customer interest into customer action. -The company does not become a general-purpose marketing agency by default. \ No newline at end of file +The company does not become a general-purpose marketing agency by default. + +--- + +## Principle 5: Verified Evidence And Indicative Evidence Must Be Separated + +The company distinguishes between verified defects and indicative risks. + +Verified defects may be presented as confirmed issues when supported by concrete evidence. + +Indicative risks must be presented as directional evidence, not proven customer loss. + +This distinction protects client trust, prevents overclaiming, and keeps reports credible. \ No newline at end of file