Add value creation model and evidence-tier taxonomy

2026-07-24 04:10:50 +00:00
parent 2dc8653629
commit cdbb089515
1 changed files with 13 additions and 1 deletions
@@ -32,4 +32,16 @@ Reports exist to document what was monitored, what was found, what was improved,

 The company focuses on the digital pathways that turn customer interest into customer action.

-The company does not become a general-purpose marketing agency by default.
+The company does not become a general-purpose marketing agency by default.
+
+---
+
+## Principle 5: Verified Evidence And Indicative Evidence Must Be Separated
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+The company distinguishes between verified defects and indicative risks.
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+Verified defects may be presented as confirmed issues when supported by concrete evidence.
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+Indicative risks must be presented as directional evidence, not proven customer loss.
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+This distinction protects client trust, prevents overclaiming, and keeps reports credible.