Add Cold Audit protocol + Audit #1 (HVAC/Gilmore)

2026-08-09 20:01:17 +00:00
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+# Cold Audit #1 — HVAC: Gilmore Heating, Air & Plumbing (Cameron Park)
+**Audited**: 2026-08-09 · **By**: DOP (Leonard) · **Evidence standard**: cold-audit-protocol.md
+**Metro**: Cameron Park, CA 95682 (El Dorado County) — target service area
+**Site**: https://gilmoreair.com/service-areas/cameron-park/
+
+## Queries tested (high-intent)
+1. "emergency HVAC repair Cameron Park CA"
+2. "AC installation Cameron Park CA"
+3. "furnace replacement Cameron Park CA"
+
+## Results — AI/search answer presence
+- **Q1 (emergency repair):** Gilmore ranks **position 1** (its own Cameron Park page). But 3 paid/SEO competitors also surface (emergencyhvacservices.com, goproplumbinghvac.com, lorenzo-hvac.com, superbrothers.com).
+- **Q2 (AC installation):** Gilmore **absent from top 5** — top results are Scotty's, Super Brothers, Maverick, Air Tech Pros.
+- **Q3 (furnace replacement):** Gilmore **absent from top 5** — Yelp lists + Scotty's + Air Tech Pros dominate.
+
+**Finding:** Gilmore wins its own branded/local page query but loses 2 of 3 unbranded high-intent categories to competitors. For an AI-answer surface (ChatGPT/Perplexity), unbranded category queries are where silent loss occurs.
+
+## Signal scores (0–5, human-verified)
+| Signal | Score | Tier | Evidence |
+|---|---|---|---|
+| GBP completeness | 3 | T1 | Header phone present; hours/attributes not verified on live profile this pass |
+| Foursquare claim | 0 | T2 | Foursquare returned "technical difficulties" — could NOT confirm claim; treated as unverified gap |
+| Website schema | 2 | T1 | JSON-LD present but contains geo/NAP errors (see below) |
+| AI-answer presence | 2 | T2 | Wins branded query, loses 2/3 category queries |
+| Citation consistency (NAP) | 1 | T1/T2 | **3 conflicting phone numbers** + wrong city in schema |
+
+## Concrete gaps found (Tier-1/2, observed)
+1. **NAP inconsistency — 3 phone numbers:**
+   - Page header / footer: **(916) 884-6354**
+   - JSON-LD `telephone`: **+1-530-290-5551**
+   - Earlier web-search snippet for gilmoreair.com: **(530) 344-4515**
+   → AI systems reading different sources get different numbers. This is a direct silent-loss vector.
+2. **Geo/address mismatch in schema:**
+   - `Place` + `Organization` address = **8638 Antelope North Road, Antelope, CA 95843** (Sacramento, geo 38.71868 / -121.32663)
+   - Page targets **Cameron Park** (≈38.67 / -120.99, El Dorado County)
+   → Schema tells search engines the business is in Antelope, not Cameron Park. Undermines local relevance for the exact town the page is optimized for.
+3. **Missing `areaServed`:** schema has no `areaServed` field → no explicit Cameron Park / El Dorado County service signal to AI.
+4. **Foursquare unverified:** could not confirm claim status (Foursquare outage at audit time). Flagged for re-check — this is the single most important AI-data source per the DOP model.
+
+## Verdict
+Gilmore has strong content but a **broken location-data foundation**: conflicting phones + wrong-city schema. These are exactly the errors automated tools miss and human verification catches. Fixing them is the highest-leverage, fastest-ROI move for Cameron Park visibility — directly falsifiable by re-running Q2/Q3 in 30–60 days.
+
+## Evidence references
+- Live page: https://gilmoreair.com/service-areas/cameron-park/ (snapshot captured)
+- Raw HTML + JSON-LD: /tmp/bizl-com/gilmore-cp.html
+- Search results: web_search Q1/Q2/Q3 (2026-08-09)
+- Foursquare: https://app.foursquare.com/v/gilmore-heating-air-plumbing/cameron-park (outage at audit time)
+
+## Honesty note
+GBP profile fields (hours, categories, attributes, review count) not deep-inspected this pass — only header phone observed. Score 3 reflects observed-only. Re-audit GBP directly before quoting completeness to the client.