docs(validation): gilmore re-validation — add raw capture + engine findings (completes locked artifact set)

2026-08-15 14:03:36 +00:00
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+# Audit Findings — Gilmore Heating, Air and Plumbing
+
+**Generated:** 2026-08-15 14:02 UTC
+**Sources checked:** google_business_profile, apple_maps, bing_places
+**Rating:** 4.8 | **Reviews:** 3860
+
+## Severity Summary
+
+| Severity | Count |
+|----------|-------|
+| 🟥 Immediate | 4 |
+| 🟧 High | 3 |
+| 🟨 Medium | 4 |
+| 🟩 Enhancement | 2 |
+| **Total** | **13** |
+
+## Findings
+
+### Finding #1: Phone number inconsistent across 1 surface(s)
+
+- **Severity:** 🟥 Immediate
+- **Category:** Digital Identity
+- **Recommendation:** Standardize phone format across all directories. GBP is authoritative.
+- **Evidence:** ```json
+{
+  "google": "(530) 290-5551",
+  "apple": "+1 (916) 866-5596"
+}
+```
+
+### Finding #2: Address inconsistent across 2 surface(s)
+
+- **Severity:** 🟥 Immediate
+- **Category:** Digital Identity
+- **Recommendation:** Standardize exact address format. GBP address is authoritative.
+- **Evidence:** ```json
+{
+  "google": "8636 Antelope North Rd Bldg D, Antelope, CA 95843",
+  "apple": "8636 Antelope North Rd, Antelope, CA  95843",
+  "bing": "4429 Missouri Flat Rd, Placerville, CA 95667"
+}
+```
+
+### Finding #3: Hours mismatch on 7 day(s) — GBP is authoritative
+
+- **Severity:** 🟥 Immediate
+- **Category:** Google Business
+- **Recommendation:** Correct hours on non-GBP surfaces to match GBP. Mismatched hours cause customer complaints and trust loss.
+- **Evidence:** ```json
+[
+  {
+    "day": "saturday",
+    "google": "Open 24 hours",
+    "apple_maps": "12:00 AM-12:00 PM"
+  },
+  {
+    "day": "sunday",
+    "google": "Open 24 hours",
+    "apple_maps": "12:00 AM-12:00 PM"
+  },
+  {
+    "day": "monday",
+    "google": "Open 24 hours",
+    "apple_maps": "12:00 AM-12:00 PM"
+  },
+  {
+    "day": "tuesday",
+    "google": "Open 24 hours",
+    "apple_maps": "12:00 AM-12:00 PM"
+  },
+  {
+    "day": "wednesday",
+    "google": "Open 24 hours",
+    "apple_maps": "12:00 AM-12:00 PM"
+  },
+  {
+    "day": "thursday",
+    "google": "Open 24 hours",
+    "apple_maps": "12:00 AM-12:00 PM"
+  },
+  {
+    "day": "friday",
+    "google": "Open 24 hours",
+    "apple_maps": "12:00 AM-12:00 PM"
+  }
+]
+```
+
+### Finding #4: Average rating 3.6 — below 4.0 threshold
+
+- **Severity:** 🟥 Immediate
+- **Category:** Reviews
+- **Recommendation:** Address negative reviews, request new reviews from satisfied customers. Below 4.0 is a strong conversion blocker.
+- **Evidence:** ```json
+{
+  "average": 3.65,
+  "by_source": {
+    "google": 4.8,
+    "apple": 2.5
+  }
+}
+```
+
+### Finding #5: Website URL inconsistent across 1 surface(s)
+
+- **Severity:** 🟧 High
+- **Category:** Digital Identity
+- **Recommendation:** Use one canonical URL (prefer HTTPS, no www) across all directories.
+- **Evidence:** ```json
+{
+  "google": "https://gilmoreair.com/service-areas/antelope/?utm_source=GBP-listing&utm_medium=organic&utm_campaign=antelope-ca",
+  "apple": "https://gilmoreair.com"
+}
+```
+
+### Finding #6: Rating varies by 2.3 across surfaces (range: 2.5–4.8)
+
+- **Severity:** 🟧 High
+- **Category:** Reviews
+- **Recommendation:** Investigate why some surfaces show different ratings. May indicate stale data or mixed-up business listings.
+- **Evidence:** ```json
+{
+  "google": 4.8,
+  "apple": 2.5
+}
+```
+
+### Finding #7: No website found
+
+- **Severity:** 🟧 High
+- **Category:** Technical SEO
+- **Recommendation:** A website is essential for credibility, schema markup, and conversion. Launch one immediately.
+
+### Finding #8: Review count varies by 3588 across surfaces
+
+- **Severity:** 🟨 Medium
+- **Category:** Reviews
+- **Recommendation:** Large review count gaps suggest some surfaces have stale or merged data. Verify listing ownership.
+- **Evidence:** ```json
+{
+  "google": 3860,
+  "apple": 272
+}
+```
+
+### Finding #9: Cannot determine review recency — no dates available in samples
+
+- **Severity:** 🟨 Medium
+- **Category:** Reviews
+- **Recommendation:** Review date data is not available from current surfaces. Monitor via GBP dashboard directly.
+- **Evidence:** ```json
+{
+  "sources_with_dates": []
+}
+```
+
+### Finding #10: Category varies across surfaces: consumer sector, hvac contractor
+
+- **Severity:** 🟨 Medium
+- **Category:** Digital Identity
+- **Recommendation:** Align primary category across all directories. GBP primary category is the ranking driver.
+- **Evidence:** ```json
+{
+  "google": "hvac contractor",
+  "apple": "consumer sector"
+}
+```
+
+### Finding #11: No business description found on any surface
+
+- **Severity:** 🟨 Medium
+- **Category:** Content
+- **Recommendation:** Add a keyword-rich description to GBP and website. Descriptions improve click-through and category relevance.
+- **Evidence:** ```json
+{
+  "surfaces_checked": [
+    "google",
+    "bing",
+    "website"
+  ]
+}
+```
+
+### Finding #12: Only 0% of sample reviews mention specific services or practitioners
+
+- **Severity:** 🟩 Enhancement
+- **Category:** Reviews
+- **Recommendation:** Encourage detailed reviews mentioning services and staff. Specific reviews rank higher and convert better.
+- **Evidence:** ```json
+{
+  "sample_size": 3,
+  "specific_count": 0
+}
+```
+
+### Finding #13: Price level not set on GBP or Apple Maps
+
+- **Severity:** 🟩 Enhancement
+- **Category:** Content
+- **Recommendation:** Set price level ($–$$$$) on GBP. Helps users self-select and improves relevance.
+
+## Failed Surfaces
+
+- ❌ `website` — no data returned