diff --git a/docs/validation/2026-08-15-gilmore-heating-air/findings.json b/docs/validation/2026-08-15-gilmore-heating-air/findings.json new file mode 100644 index 0000000..912825c --- /dev/null +++ b/docs/validation/2026-08-15-gilmore-heating-air/findings.json @@ -0,0 +1,209 @@ +{ + "audit_engine": "v1", + "timestamp": "2026-08-15T14:02:25.713492+00:00", + "business": "Gilmore Heating, Air and Plumbing", + "summary": { + "total_findings": 13, + "severity_counts": { + "immediate": 4, + "high": 3, + "medium": 4, + "enhancement": 2 + }, + "sub_score_issues": { + "Digital Identity": 4, + "Google Business": 1, + "Reviews": 5, + "Technical SEO": 1, + "Content": 2 + }, + "surfaces_ok": { + "google_business_profile": true, + "apple_maps": true, + "bing_places": true + }, + "surfaces_failed": { + "website": false + }, + "rating": 4.8, + "reviews": 3860 + }, + "findings": [ + { + "id": "nap_phone_mismatch", + "severity": "immediate", + "title": "Phone number inconsistent across 1 surface(s)", + "sub_score": "Digital Identity", + "evidence": { + "google": "(530) 290-5551", + "apple": "+1 (916) 866-5596" + }, + "recommendation": "Standardize phone format across all directories. GBP is authoritative." + }, + { + "id": "nap_address_mismatch", + "severity": "immediate", + "title": "Address inconsistent across 2 surface(s)", + "sub_score": "Digital Identity", + "evidence": { + "google": "8636 Antelope North Rd Bldg D, Antelope, CA 95843", + "apple": "8636 Antelope North Rd, Antelope, CA 95843", + "bing": "4429 Missouri Flat Rd, Placerville, CA 95667" + }, + "recommendation": "Standardize exact address format. GBP address is authoritative." + }, + { + "id": "hours_mismatch", + "severity": "immediate", + "title": "Hours mismatch on 7 day(s) \u2014 GBP is authoritative", + "sub_score": "Google Business", + "evidence": [ + { + "day": "saturday", + "google": "Open 24 hours", + "apple_maps": "12:00 AM-12:00 PM" + }, + { + "day": "sunday", + "google": "Open 24 hours", + "apple_maps": "12:00 AM-12:00 PM" + }, + { + "day": "monday", + "google": "Open 24 hours", + "apple_maps": "12:00 AM-12:00 PM" + }, + { + "day": "tuesday", + "google": "Open 24 hours", + "apple_maps": "12:00 AM-12:00 PM" + }, + { + "day": "wednesday", + "google": "Open 24 hours", + "apple_maps": "12:00 AM-12:00 PM" + }, + { + "day": "thursday", + "google": "Open 24 hours", + "apple_maps": "12:00 AM-12:00 PM" + }, + { + "day": "friday", + "google": "Open 24 hours", + "apple_maps": "12:00 AM-12:00 PM" + } + ], + "recommendation": "Correct hours on non-GBP surfaces to match GBP. Mismatched hours cause customer complaints and trust loss." + }, + { + "id": "rating_below_threshold", + "severity": "immediate", + "title": "Average rating 3.6 \u2014 below 4.0 threshold", + "sub_score": "Reviews", + "evidence": { + "average": 3.65, + "by_source": { + "google": 4.8, + "apple": 2.5 + } + }, + "recommendation": "Address negative reviews, request new reviews from satisfied customers. Below 4.0 is a strong conversion blocker." + }, + { + "id": "nap_website_mismatch", + "severity": "high", + "title": "Website URL inconsistent across 1 surface(s)", + "sub_score": "Digital Identity", + "evidence": { + "google": "https://gilmoreair.com/service-areas/antelope/?utm_source=GBP-listing&utm_medium=organic&utm_campaign=antelope-ca", + "apple": "https://gilmoreair.com" + }, + "recommendation": "Use one canonical URL (prefer HTTPS, no www) across all directories." + }, + { + "id": "rating_delta_high", + "severity": "high", + "title": "Rating varies by 2.3 across surfaces (range: 2.5\u20134.8)", + "sub_score": "Reviews", + "evidence": { + "google": 4.8, + "apple": 2.5 + }, + "recommendation": "Investigate why some surfaces show different ratings. May indicate stale data or mixed-up business listings." + }, + { + "id": "no_website", + "severity": "high", + "title": "No website found", + "sub_score": "Technical SEO", + "evidence": {}, + "recommendation": "A website is essential for credibility, schema markup, and conversion. Launch one immediately." + }, + { + "id": "review_count_delta", + "severity": "medium", + "title": "Review count varies by 3588 across surfaces", + "sub_score": "Reviews", + "evidence": { + "google": 3860, + "apple": 272 + }, + "recommendation": "Large review count gaps suggest some surfaces have stale or merged data. Verify listing ownership." + }, + { + "id": "review_dates_unavailable", + "severity": "medium", + "title": "Cannot determine review recency \u2014 no dates available in samples", + "sub_score": "Reviews", + "evidence": { + "sources_with_dates": [] + }, + "recommendation": "Review date data is not available from current surfaces. Monitor via GBP dashboard directly." + }, + { + "id": "category_fragmentation", + "severity": "medium", + "title": "Category varies across surfaces: consumer sector, hvac contractor", + "sub_score": "Digital Identity", + "evidence": { + "google": "hvac contractor", + "apple": "consumer sector" + }, + "recommendation": "Align primary category across all directories. GBP primary category is the ranking driver." + }, + { + "id": "no_description", + "severity": "medium", + "title": "No business description found on any surface", + "sub_score": "Content", + "evidence": { + "surfaces_checked": [ + "google", + "bing", + "website" + ] + }, + "recommendation": "Add a keyword-rich description to GBP and website. Descriptions improve click-through and category relevance." + }, + { + "id": "reviews_low_specificity", + "severity": "enhancement", + "title": "Only 0% of sample reviews mention specific services or practitioners", + "sub_score": "Reviews", + "evidence": { + "sample_size": 3, + "specific_count": 0 + }, + "recommendation": "Encourage detailed reviews mentioning services and staff. Specific reviews rank higher and convert better." + }, + { + "id": "no_price_level", + "severity": "enhancement", + "title": "Price level not set on GBP or Apple Maps", + "sub_score": "Content", + "evidence": {}, + "recommendation": "Set price level ($\u2013$$$$) on GBP. Helps users self-select and improves relevance." + } + ] +} \ No newline at end of file diff --git a/docs/validation/2026-08-15-gilmore-heating-air/findings.md b/docs/validation/2026-08-15-gilmore-heating-air/findings.md new file mode 100644 index 0000000..9296d65 --- /dev/null +++ b/docs/validation/2026-08-15-gilmore-heating-air/findings.md @@ -0,0 +1,204 @@ +# Audit Findings — Gilmore Heating, Air and Plumbing + +**Generated:** 2026-08-15 14:02 UTC +**Sources checked:** google_business_profile, apple_maps, bing_places +**Rating:** 4.8 | **Reviews:** 3860 + +## Severity Summary + +| Severity | Count | +|----------|-------| +| 🟥 Immediate | 4 | +| 🟧 High | 3 | +| 🟨 Medium | 4 | +| 🟩 Enhancement | 2 | +| **Total** | **13** | + +## Findings + +### Finding #1: Phone number inconsistent across 1 surface(s) + +- **Severity:** 🟥 Immediate +- **Category:** Digital Identity +- **Recommendation:** Standardize phone format across all directories. GBP is authoritative. +- **Evidence:** ```json +{ + "google": "(530) 290-5551", + "apple": "+1 (916) 866-5596" +} +``` + +### Finding #2: Address inconsistent across 2 surface(s) + +- **Severity:** 🟥 Immediate +- **Category:** Digital Identity +- **Recommendation:** Standardize exact address format. GBP address is authoritative. +- **Evidence:** ```json +{ + "google": "8636 Antelope North Rd Bldg D, Antelope, CA 95843", + "apple": "8636 Antelope North Rd, Antelope, CA 95843", + "bing": "4429 Missouri Flat Rd, Placerville, CA 95667" +} +``` + +### Finding #3: Hours mismatch on 7 day(s) — GBP is authoritative + +- **Severity:** 🟥 Immediate +- **Category:** Google Business +- **Recommendation:** Correct hours on non-GBP surfaces to match GBP. Mismatched hours cause customer complaints and trust loss. +- **Evidence:** ```json +[ + { + "day": "saturday", + "google": "Open 24 hours", + "apple_maps": "12:00 AM-12:00 PM" + }, + { + "day": "sunday", + "google": "Open 24 hours", + "apple_maps": "12:00 AM-12:00 PM" + }, + { + "day": "monday", + "google": "Open 24 hours", + "apple_maps": "12:00 AM-12:00 PM" + }, + { + "day": "tuesday", + "google": "Open 24 hours", + "apple_maps": "12:00 AM-12:00 PM" + }, + { + "day": "wednesday", + "google": "Open 24 hours", + "apple_maps": "12:00 AM-12:00 PM" + }, + { + "day": "thursday", + "google": "Open 24 hours", + "apple_maps": "12:00 AM-12:00 PM" + }, + { + "day": "friday", + "google": "Open 24 hours", + "apple_maps": "12:00 AM-12:00 PM" + } +] +``` + +### Finding #4: Average rating 3.6 — below 4.0 threshold + +- **Severity:** 🟥 Immediate +- **Category:** Reviews +- **Recommendation:** Address negative reviews, request new reviews from satisfied customers. Below 4.0 is a strong conversion blocker. +- **Evidence:** ```json +{ + "average": 3.65, + "by_source": { + "google": 4.8, + "apple": 2.5 + } +} +``` + +### Finding #5: Website URL inconsistent across 1 surface(s) + +- **Severity:** 🟧 High +- **Category:** Digital Identity +- **Recommendation:** Use one canonical URL (prefer HTTPS, no www) across all directories. +- **Evidence:** ```json +{ + "google": "https://gilmoreair.com/service-areas/antelope/?utm_source=GBP-listing&utm_medium=organic&utm_campaign=antelope-ca", + "apple": "https://gilmoreair.com" +} +``` + +### Finding #6: Rating varies by 2.3 across surfaces (range: 2.5–4.8) + +- **Severity:** 🟧 High +- **Category:** Reviews +- **Recommendation:** Investigate why some surfaces show different ratings. May indicate stale data or mixed-up business listings. +- **Evidence:** ```json +{ + "google": 4.8, + "apple": 2.5 +} +``` + +### Finding #7: No website found + +- **Severity:** 🟧 High +- **Category:** Technical SEO +- **Recommendation:** A website is essential for credibility, schema markup, and conversion. Launch one immediately. + +### Finding #8: Review count varies by 3588 across surfaces + +- **Severity:** 🟨 Medium +- **Category:** Reviews +- **Recommendation:** Large review count gaps suggest some surfaces have stale or merged data. Verify listing ownership. +- **Evidence:** ```json +{ + "google": 3860, + "apple": 272 +} +``` + +### Finding #9: Cannot determine review recency — no dates available in samples + +- **Severity:** 🟨 Medium +- **Category:** Reviews +- **Recommendation:** Review date data is not available from current surfaces. Monitor via GBP dashboard directly. +- **Evidence:** ```json +{ + "sources_with_dates": [] +} +``` + +### Finding #10: Category varies across surfaces: consumer sector, hvac contractor + +- **Severity:** 🟨 Medium +- **Category:** Digital Identity +- **Recommendation:** Align primary category across all directories. GBP primary category is the ranking driver. +- **Evidence:** ```json +{ + "google": "hvac contractor", + "apple": "consumer sector" +} +``` + +### Finding #11: No business description found on any surface + +- **Severity:** 🟨 Medium +- **Category:** Content +- **Recommendation:** Add a keyword-rich description to GBP and website. Descriptions improve click-through and category relevance. +- **Evidence:** ```json +{ + "surfaces_checked": [ + "google", + "bing", + "website" + ] +} +``` + +### Finding #12: Only 0% of sample reviews mention specific services or practitioners + +- **Severity:** 🟩 Enhancement +- **Category:** Reviews +- **Recommendation:** Encourage detailed reviews mentioning services and staff. Specific reviews rank higher and convert better. +- **Evidence:** ```json +{ + "sample_size": 3, + "specific_count": 0 +} +``` + +### Finding #13: Price level not set on GBP or Apple Maps + +- **Severity:** 🟩 Enhancement +- **Category:** Content +- **Recommendation:** Set price level ($–$$$$) on GBP. Helps users self-select and improves relevance. + +## Failed Surfaces + +- ❌ `website` — no data returned diff --git a/docs/validation/2026-08-15-gilmore-heating-air/gilmore_heating_air_and_plumbing_multi_surface_2026-08-15.json b/docs/validation/2026-08-15-gilmore-heating-air/gilmore_heating_air_and_plumbing_multi_surface_2026-08-15.json new file mode 100644 index 0000000..c4f5fd4 --- /dev/null +++ b/docs/validation/2026-08-15-gilmore-heating-air/gilmore_heating_air_and_plumbing_multi_surface_2026-08-15.json @@ -0,0 +1,174 @@ +{ + "audit": { + "timestamp": "2026-08-15T14:02:25.454316+00:00", + "tool": "multi_scraper_v1", + "surfaces_checked": { + "google_business_profile": true, + "apple_maps": true, + "bing_places": true, + "website": false + }, + "verification": { + "name_mismatch": { + "primary": "Gilmore Heating, Air and Plumbing", + "conflicts": { + "apple": "Gilmore Heating, Air And Plumbing" + } + }, + "phone_mismatch": { + "primary": "(530) 290-5551", + "conflicts": { + "apple": "+1 (916) 866-5596" + } + }, + "website_mismatch": { + "primary": "https://gilmoreair.com/service-areas/antelope/?utm_source=GBP-listing&utm_medium=organic&utm_campaign=antelope-ca", + "conflicts": { + "apple": "https://gilmoreair.com" + } + }, + "hours_mismatch": { + "saturday": { + "google": "Open 24 hours", + "apple": "12:00 AM-12:00 PM" + }, + "sunday": { + "google": "Open 24 hours", + "apple": "12:00 AM-12:00 PM" + }, + "monday": { + "google": "Open 24 hours", + "apple": "12:00 AM-12:00 PM" + }, + "tuesday": { + "google": "Open 24 hours", + "apple": "12:00 AM-12:00 PM" + }, + "wednesday": { + "google": "Open 24 hours", + "apple": "12:00 AM-12:00 PM" + }, + "thursday": { + "google": "Open 24 hours", + "apple": "12:00 AM-12:00 PM" + }, + "friday": { + "google": "Open 24 hours", + "apple": "12:00 AM-12:00 PM" + } + } + } + }, + "primary_source": "google_business_profile", + "name": "Gilmore Heating, Air and Plumbing", + "address": "8636 Antelope North Rd Bldg D, Antelope, CA 95843", + "phone": "(530) 290-5551", + "website": "https://gilmoreair.com/service-areas/antelope/?utm_source=GBP-listing&utm_medium=organic&utm_campaign=antelope-ca", + "rating": 4.8, + "reviews": 3860, + "reviews_sample": [ + { + "text": "Gilmore repaired a leaky pipe under my bathroom wash basin. Before installing, I asked how much was it. They said $531. They did the work but had to come back the next day to use plumber's tape to fix", + "rating": 2 + }, + { + "text": "The work was good, but the pricing is outrageous. I wish I would've read the reviews prior to agreeing to the service. Make sure you shop around.", + "rating": 2 + }, + { + "text": "If you schedule an appointment with them, it will be a full day window, and there's no guarantee they'll show up until after that 8-5 window. If you call OR schedule online for a specific fix (in my c", + "rating": 1 + } + ], + "hours": { + "saturday": "Open 24 hours", + "sunday": "Open 24 hours", + "monday": "Open 24 hours", + "tuesday": "Open 24 hours", + "wednesday": "Open 24 hours", + "thursday": "Open 24 hours", + "friday": "Open 24 hours" + }, + "category": "HVAC contractor", + "price_level": null, + "photos_count": null, + "description": null, + "coordinates": { + "lat": null, + "lon": null + }, + "closed_status": { + "permanently_closed": false, + "temporarily_closed": false + }, + "sources": { + "google_business_profile": { + "name": "Gilmore Heating, Air and Plumbing", + "address": "8636 Antelope North Rd Bldg D, Antelope, CA 95843", + "phone": "(530) 290-5551", + "website": "https://gilmoreair.com/service-areas/antelope/?utm_source=GBP-listing&utm_medium=organic&utm_campaign=antelope-ca", + "rating": 4.8, + "reviews": 3860, + "hours": { + "saturday": "Open 24 hours", + "sunday": "Open 24 hours", + "monday": "Open 24 hours", + "tuesday": "Open 24 hours", + "wednesday": "Open 24 hours", + "thursday": "Open 24 hours", + "friday": "Open 24 hours" + }, + "category": "HVAC contractor", + "price_level": null, + "description": null, + "photos_count": null, + "latitude": null, + "longitude": null, + "url": "https://www.google.com/maps/search/Gilmore%20Heating%20Air%20and%20Plumbing%20Placerville%2C%20CA/data=!3m1!4b1", + "permanently_closed": false, + "temporarily_closed": false + }, + "apple_maps": { + "address": "8636 Antelope North Rd, Antelope, CA 95843", + "hours": { + "sunday": "12:00 AM-12:00 PM", + "monday": "12:00 AM-12:00 PM", + "tuesday": "12:00 AM-12:00 PM", + "wednesday": "12:00 AM-12:00 PM", + "thursday": "12:00 AM-12:00 PM", + "friday": "12:00 AM-12:00 PM", + "saturday": "12:00 AM-12:00 PM" + }, + "rating": 2.5, + "reviews": 272, + "coordinates": { + "lat": 38.7186405, + "lon": -121.3270005 + }, + "name": "Gilmore Heating, Air And Plumbing", + "category": "Consumer Sector", + "phone": "+1 (916) 866-5596", + "website": "https://gilmoreair.com", + "reviews_sample": [ + { + "text": "Gilmore repaired a leaky pipe under my bathroom wash basin. Before installing, I asked how much was it. They said $531. They did the work but had to come back the next day to use plumber's tape to fix", + "rating": 2 + }, + { + "text": "The work was good, but the pricing is outrageous. I wish I would've read the reviews prior to agreeing to the service. Make sure you shop around.", + "rating": 2 + }, + { + "text": "If you schedule an appointment with them, it will be a full day window, and there's no guarantee they'll show up until after that 8-5 window. If you call OR schedule online for a specific fix (in my c", + "rating": 1 + } + ] + }, + "bing_places": { + "name": "Gilmore Heating, Air & Plumbing", + "website": "https://gilmoreair.com", + "address": "4429 Missouri Flat Rd, Placerville, CA 95667" + }, + "website": null + } +} \ No newline at end of file