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docs(validation): gilmore re-validation — add raw capture + engine findings (completes locked artifact set)

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2026-08-15 14:03:36 +00:00
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docs/validation/2026-08-15-gilmore-heating-air/findings.json
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{
"audit_engine": "v1",
"timestamp": "2026-08-15T14:02:25.713492+00:00",
"business": "Gilmore Heating, Air and Plumbing",
"summary": {
"total_findings": 13,
"severity_counts": {
"immediate": 4,
"high": 3,
"medium": 4,
"enhancement": 2
},
"sub_score_issues": {
"Digital Identity": 4,
"Google Business": 1,
"Reviews": 5,
"Technical SEO": 1,
"Content": 2
},
"surfaces_ok": {
"google_business_profile": true,
"apple_maps": true,
"bing_places": true
},
"surfaces_failed": {
"website": false
},
"rating": 4.8,
"reviews": 3860
},
"findings": [
{
"id": "nap_phone_mismatch",
"severity": "immediate",
"title": "Phone number inconsistent across 1 surface(s)",
"sub_score": "Digital Identity",
"evidence": {
"google": "(530) 290-5551",
"apple": "+1 (916) 866-5596"
},
"recommendation": "Standardize phone format across all directories. GBP is authoritative."
},
{
"id": "nap_address_mismatch",
"severity": "immediate",
"title": "Address inconsistent across 2 surface(s)",
"sub_score": "Digital Identity",
"evidence": {
"google": "8636 Antelope North Rd Bldg D, Antelope, CA 95843",
"apple": "8636 Antelope North Rd, Antelope, CA 95843",
"bing": "4429 Missouri Flat Rd, Placerville, CA 95667"
},
"recommendation": "Standardize exact address format. GBP address is authoritative."
},
{
"id": "hours_mismatch",
"severity": "immediate",
"title": "Hours mismatch on 7 day(s) \u2014 GBP is authoritative",
"sub_score": "Google Business",
"evidence": [
{
"day": "saturday",
"google": "Open 24 hours",
"apple_maps": "12:00 AM-12:00 PM"
},
{
"day": "sunday",
"google": "Open 24 hours",
"apple_maps": "12:00 AM-12:00 PM"
},
{
"day": "monday",
"google": "Open 24 hours",
"apple_maps": "12:00 AM-12:00 PM"
},
{
"day": "tuesday",
"google": "Open 24 hours",
"apple_maps": "12:00 AM-12:00 PM"
},
{
"day": "wednesday",
"google": "Open 24 hours",
"apple_maps": "12:00 AM-12:00 PM"
},
{
"day": "thursday",
"google": "Open 24 hours",
"apple_maps": "12:00 AM-12:00 PM"
},
{
"day": "friday",
"google": "Open 24 hours",
"apple_maps": "12:00 AM-12:00 PM"
}
],
"recommendation": "Correct hours on non-GBP surfaces to match GBP. Mismatched hours cause customer complaints and trust loss."
},
{
"id": "rating_below_threshold",
"severity": "immediate",
"title": "Average rating 3.6 \u2014 below 4.0 threshold",
"sub_score": "Reviews",
"evidence": {
"average": 3.65,
"by_source": {
"google": 4.8,
"apple": 2.5
}
},
"recommendation": "Address negative reviews, request new reviews from satisfied customers. Below 4.0 is a strong conversion blocker."
},
{
"id": "nap_website_mismatch",
"severity": "high",
"title": "Website URL inconsistent across 1 surface(s)",
"sub_score": "Digital Identity",
"evidence": {
"google": "https://gilmoreair.com/service-areas/antelope/?utm_source=GBP-listing&utm_medium=organic&utm_campaign=antelope-ca",
"apple": "https://gilmoreair.com"
},
"recommendation": "Use one canonical URL (prefer HTTPS, no www) across all directories."
},
{
"id": "rating_delta_high",
"severity": "high",
"title": "Rating varies by 2.3 across surfaces (range: 2.5\u20134.8)",
"sub_score": "Reviews",
"evidence": {
"google": 4.8,
"apple": 2.5
},
"recommendation": "Investigate why some surfaces show different ratings. May indicate stale data or mixed-up business listings."
},
{
"id": "no_website",
"severity": "high",
"title": "No website found",
"sub_score": "Technical SEO",
"evidence": {},
"recommendation": "A website is essential for credibility, schema markup, and conversion. Launch one immediately."
},
{
"id": "review_count_delta",
"severity": "medium",
"title": "Review count varies by 3588 across surfaces",
"sub_score": "Reviews",
"evidence": {
"google": 3860,
"apple": 272
},
"recommendation": "Large review count gaps suggest some surfaces have stale or merged data. Verify listing ownership."
},
{
"id": "review_dates_unavailable",
"severity": "medium",
"title": "Cannot determine review recency \u2014 no dates available in samples",
"sub_score": "Reviews",
"evidence": {
"sources_with_dates": []
},
"recommendation": "Review date data is not available from current surfaces. Monitor via GBP dashboard directly."
},
{
"id": "category_fragmentation",
"severity": "medium",
"title": "Category varies across surfaces: consumer sector, hvac contractor",
"sub_score": "Digital Identity",
"evidence": {
"google": "hvac contractor",
"apple": "consumer sector"
},
"recommendation": "Align primary category across all directories. GBP primary category is the ranking driver."
},
{
"id": "no_description",
"severity": "medium",
"title": "No business description found on any surface",
"sub_score": "Content",
"evidence": {
"surfaces_checked": [
"google",
"bing",
"website"
]
},
"recommendation": "Add a keyword-rich description to GBP and website. Descriptions improve click-through and category relevance."
},
{
"id": "reviews_low_specificity",
"severity": "enhancement",
"title": "Only 0% of sample reviews mention specific services or practitioners",
"sub_score": "Reviews",
"evidence": {
"sample_size": 3,
"specific_count": 0
},
"recommendation": "Encourage detailed reviews mentioning services and staff. Specific reviews rank higher and convert better."
},
{
"id": "no_price_level",
"severity": "enhancement",
"title": "Price level not set on GBP or Apple Maps",
"sub_score": "Content",
"evidence": {},
"recommendation": "Set price level ($\u2013$$$$) on GBP. Helps users self-select and improves relevance."
}
]
}
docs/validation/2026-08-15-gilmore-heating-air/findings.md
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# Audit Findings — Gilmore Heating, Air and Plumbing
**Generated:** 2026-08-15 14:02 UTC
**Sources checked:** google_business_profile, apple_maps, bing_places
**Rating:** 4.8 | **Reviews:** 3860
## Severity Summary
| Severity | Count |
|----------|-------|
| 🟥 Immediate | 4 |
| 🟧 High | 3 |
| 🟨 Medium | 4 |
| 🟩 Enhancement | 2 |
| **Total** | **13** |
## Findings
### Finding #1: Phone number inconsistent across 1 surface(s)
- **Severity:** 🟥 Immediate
- **Category:** Digital Identity
- **Recommendation:** Standardize phone format across all directories. GBP is authoritative.
- **Evidence:** ```json
{
"google": "(530) 290-5551",
"apple": "+1 (916) 866-5596"
}
```
### Finding #2: Address inconsistent across 2 surface(s)
- **Severity:** 🟥 Immediate
- **Category:** Digital Identity
- **Recommendation:** Standardize exact address format. GBP address is authoritative.
- **Evidence:** ```json
{
"google": "8636 Antelope North Rd Bldg D, Antelope, CA 95843",
"apple": "8636 Antelope North Rd, Antelope, CA 95843",
"bing": "4429 Missouri Flat Rd, Placerville, CA 95667"
}
```
### Finding #3: Hours mismatch on 7 day(s) — GBP is authoritative
- **Severity:** 🟥 Immediate
- **Category:** Google Business
- **Recommendation:** Correct hours on non-GBP surfaces to match GBP. Mismatched hours cause customer complaints and trust loss.
- **Evidence:** ```json
[
{
"day": "saturday",
"google": "Open 24 hours",
"apple_maps": "12:00 AM-12:00 PM"
},
{
"day": "sunday",
"google": "Open 24 hours",
"apple_maps": "12:00 AM-12:00 PM"
},
{
"day": "monday",
"google": "Open 24 hours",
"apple_maps": "12:00 AM-12:00 PM"
},
{
"day": "tuesday",
"google": "Open 24 hours",
"apple_maps": "12:00 AM-12:00 PM"
},
{
"day": "wednesday",
"google": "Open 24 hours",
"apple_maps": "12:00 AM-12:00 PM"
},
{
"day": "thursday",
"google": "Open 24 hours",
"apple_maps": "12:00 AM-12:00 PM"
},
{
"day": "friday",
"google": "Open 24 hours",
"apple_maps": "12:00 AM-12:00 PM"
}
]
```
### Finding #4: Average rating 3.6 — below 4.0 threshold
- **Severity:** 🟥 Immediate
- **Category:** Reviews
- **Recommendation:** Address negative reviews, request new reviews from satisfied customers. Below 4.0 is a strong conversion blocker.
- **Evidence:** ```json
{
"average": 3.65,
"by_source": {
"google": 4.8,
"apple": 2.5
}
}
```
### Finding #5: Website URL inconsistent across 1 surface(s)
- **Severity:** 🟧 High
- **Category:** Digital Identity
- **Recommendation:** Use one canonical URL (prefer HTTPS, no www) across all directories.
- **Evidence:** ```json
{
"google": "https://gilmoreair.com/service-areas/antelope/?utm_source=GBP-listing&utm_medium=organic&utm_campaign=antelope-ca",
"apple": "https://gilmoreair.com"
}
```
### Finding #6: Rating varies by 2.3 across surfaces (range: 2.5–4.8)
- **Severity:** 🟧 High
- **Category:** Reviews
- **Recommendation:** Investigate why some surfaces show different ratings. May indicate stale data or mixed-up business listings.
- **Evidence:** ```json
{
"google": 4.8,
"apple": 2.5
}
```
### Finding #7: No website found
- **Severity:** 🟧 High
- **Category:** Technical SEO
- **Recommendation:** A website is essential for credibility, schema markup, and conversion. Launch one immediately.
### Finding #8: Review count varies by 3588 across surfaces
- **Severity:** 🟨 Medium
- **Category:** Reviews
- **Recommendation:** Large review count gaps suggest some surfaces have stale or merged data. Verify listing ownership.
- **Evidence:** ```json
{
"google": 3860,
"apple": 272
}
```
### Finding #9: Cannot determine review recency — no dates available in samples
- **Severity:** 🟨 Medium
- **Category:** Reviews
- **Recommendation:** Review date data is not available from current surfaces. Monitor via GBP dashboard directly.
- **Evidence:** ```json
{
"sources_with_dates": []
}
```
### Finding #10: Category varies across surfaces: consumer sector, hvac contractor
- **Severity:** 🟨 Medium
- **Category:** Digital Identity
- **Recommendation:** Align primary category across all directories. GBP primary category is the ranking driver.
- **Evidence:** ```json
{
"google": "hvac contractor",
"apple": "consumer sector"
}
```
### Finding #11: No business description found on any surface
- **Severity:** 🟨 Medium
- **Category:** Content
- **Recommendation:** Add a keyword-rich description to GBP and website. Descriptions improve click-through and category relevance.
- **Evidence:** ```json
{
"surfaces_checked": [
"google",
"bing",
"website"
]
}
```
### Finding #12: Only 0% of sample reviews mention specific services or practitioners
- **Severity:** 🟩 Enhancement
- **Category:** Reviews
- **Recommendation:** Encourage detailed reviews mentioning services and staff. Specific reviews rank higher and convert better.
- **Evidence:** ```json
{
"sample_size": 3,
"specific_count": 0
}
```
### Finding #13: Price level not set on GBP or Apple Maps
- **Severity:** 🟩 Enhancement
- **Category:** Content
- **Recommendation:** Set price level ($–$$$$) on GBP. Helps users self-select and improves relevance.
## Failed Surfaces
- ❌ `website` — no data returned
docs/validation/2026-08-15-gilmore-heating-air/gilmore_heating_air_and_plumbing_multi_surface_2026-08-15.json
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{
"audit": {
"timestamp": "2026-08-15T14:02:25.454316+00:00",
"tool": "multi_scraper_v1",
"surfaces_checked": {
"google_business_profile": true,
"apple_maps": true,
"bing_places": true,
"website": false
},
"verification": {
"name_mismatch": {
"primary": "Gilmore Heating, Air and Plumbing",
"conflicts": {
"apple": "Gilmore Heating, Air And Plumbing"
}
},
"phone_mismatch": {
"primary": "(530) 290-5551",
"conflicts": {
"apple": "+1 (916) 866-5596"
}
},
"website_mismatch": {
"primary": "https://gilmoreair.com/service-areas/antelope/?utm_source=GBP-listing&utm_medium=organic&utm_campaign=antelope-ca",
"conflicts": {
"apple": "https://gilmoreair.com"
}
},
"hours_mismatch": {
"saturday": {
"google": "Open 24 hours",
"apple": "12:00 AM-12:00 PM"
},
"sunday": {
"google": "Open 24 hours",
"apple": "12:00 AM-12:00 PM"
},
"monday": {
"google": "Open 24 hours",
"apple": "12:00 AM-12:00 PM"
},
"tuesday": {
"google": "Open 24 hours",
"apple": "12:00 AM-12:00 PM"
},
"wednesday": {
"google": "Open 24 hours",
"apple": "12:00 AM-12:00 PM"
},
"thursday": {
"google": "Open 24 hours",
"apple": "12:00 AM-12:00 PM"
},
"friday": {
"google": "Open 24 hours",
"apple": "12:00 AM-12:00 PM"
}
}
}
},
"primary_source": "google_business_profile",
"name": "Gilmore Heating, Air and Plumbing",
"address": "8636 Antelope North Rd Bldg D, Antelope, CA 95843",
"phone": "(530) 290-5551",
"website": "https://gilmoreair.com/service-areas/antelope/?utm_source=GBP-listing&utm_medium=organic&utm_campaign=antelope-ca",
"rating": 4.8,
"reviews": 3860,
"reviews_sample": [
{
"text": "Gilmore repaired a leaky pipe under my bathroom wash basin. Before installing, I asked how much was it. They said $531. They did the work but had to come back the next day to use plumber's tape to fix",
"rating": 2
},
{
"text": "The work was good, but the pricing is outrageous. I wish I would've read the reviews prior to agreeing to the service. Make sure you shop around.",
"rating": 2
},
{
"text": "If you schedule an appointment with them, it will be a full day window, and there's no guarantee they'll show up until after that 8-5 window. If you call OR schedule online for a specific fix (in my c",
"rating": 1
}
],
"hours": {
"saturday": "Open 24 hours",
"sunday": "Open 24 hours",
"monday": "Open 24 hours",
"tuesday": "Open 24 hours",
"wednesday": "Open 24 hours",
"thursday": "Open 24 hours",
"friday": "Open 24 hours"
},
"category": "HVAC contractor",
"price_level": null,
"photos_count": null,
"description": null,
"coordinates": {
"lat": null,
"lon": null
},
"closed_status": {
"permanently_closed": false,
"temporarily_closed": false
},
"sources": {
"google_business_profile": {
"name": "Gilmore Heating, Air and Plumbing",
"address": "8636 Antelope North Rd Bldg D, Antelope, CA 95843",
"phone": "(530) 290-5551",
"website": "https://gilmoreair.com/service-areas/antelope/?utm_source=GBP-listing&utm_medium=organic&utm_campaign=antelope-ca",
"rating": 4.8,
"reviews": 3860,
"hours": {
"saturday": "Open 24 hours",
"sunday": "Open 24 hours",
"monday": "Open 24 hours",
"tuesday": "Open 24 hours",
"wednesday": "Open 24 hours",
"thursday": "Open 24 hours",
"friday": "Open 24 hours"
},
"category": "HVAC contractor",
"price_level": null,
"description": null,
"photos_count": null,
"latitude": null,
"longitude": null,
"url": "https://www.google.com/maps/search/Gilmore%20Heating%20Air%20and%20Plumbing%20Placerville%2C%20CA/data=!3m1!4b1",
"permanently_closed": false,
"temporarily_closed": false
},
"apple_maps": {
"address": "8636 Antelope North Rd, Antelope, CA 95843",
"hours": {
"sunday": "12:00 AM-12:00 PM",
"monday": "12:00 AM-12:00 PM",
"tuesday": "12:00 AM-12:00 PM",
"wednesday": "12:00 AM-12:00 PM",
"thursday": "12:00 AM-12:00 PM",
"friday": "12:00 AM-12:00 PM",
"saturday": "12:00 AM-12:00 PM"
},
"rating": 2.5,
"reviews": 272,
"coordinates": {
"lat": 38.7186405,
"lon": -121.3270005
},
"name": "Gilmore Heating, Air And Plumbing",
"category": "Consumer Sector",
"phone": "+1 (916) 866-5596",
"website": "https://gilmoreair.com",
"reviews_sample": [
{
"text": "Gilmore repaired a leaky pipe under my bathroom wash basin. Before installing, I asked how much was it. They said $531. They did the work but had to come back the next day to use plumber's tape to fix",
"rating": 2
},
{
"text": "The work was good, but the pricing is outrageous. I wish I would've read the reviews prior to agreeing to the service. Make sure you shop around.",
"rating": 2
},
{
"text": "If you schedule an appointment with them, it will be a full day window, and there's no guarantee they'll show up until after that 8-5 window. If you call OR schedule online for a specific fix (in my c",
"rating": 1
}
]
},
"bing_places": {
"name": "Gilmore Heating, Air & Plumbing",
"website": "https://gilmoreair.com",
"address": "4429 Missouri Flat Rd, Placerville, CA 95667"
},
"website": null
}
}