docs(validation): beta audit batch 2026-08-15 — 8 reviewed runs

Reviewer disposition pass applied per locked process v1.0 (docs/operations/beta-audit-process.md): - Each run: raw capture, findings.json, findings.md, REPORT-final.md (customer-facing), VALIDATION.md (reviewer dispositions) - Normalized format false-positives (+1 prefix, #N vs Ste N, 8AM vs 8:00AM, 1800 scraper parse glitch) - Material: 28 across batch (phone mismatches, NAP address conflicts, hours divergences, missing LocalBusiness schema, missing website) - Verification-pending items separated from material findings; no surface presented without evidence
2026-08-15 13:57:44 +00:00
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+# Diamond Springs Dental Center
+## Online Presence Audit
+
+**Location:** El Dorado, CA  
+**Vertical:** Dental  
+**Audit date:** 15 August 2026  
+**Prepared for:** Diamond Springs Dental Center  
+**Prepared by:** VeriPath
+
+---
+
+## Executive Summary
+
+We audited Diamond Springs Dental Center across its primary online surfaces: Google Business Profile, Apple Maps, and the business website. The business shows 3.4 ★ across 49 Google reviews. 
+**4 material integrity issues were identified:**
+
+1. Phone numbers are inconsistent across directories.
+2. Address details differ between Google and Apple.
+3. Average rating is below the 4.0 trust threshold.
+4. The website lacks LocalBusiness structured data.
+
+---
+
+## Surfaces Reviewed
+
+| Surface | Status | Rating | Reviews |
+|---------|--------|--------|---------|
+| Google Business Profile | ✓ | 3.4 ★ | 49 |
+| Apple Maps | ✓ | 3.3 ★ | 28 |
+| Website | ✓ | — | — |
+
+---
+
+## Findings
+
+### Finding 1: Phone number inconsistent across directories
+
+**Observation:**  
+Google lists **(530) 291-1888**. Apple lists **+1 (530) 344-0290**. Website lists **551-0858478**.
+
+**Impact:**  
+Customers reaching the business through a single directory may call a disconnected or wrong number. Inconsistent NAP (name-address-phone) signals reduce local search ranking across all surfaces.
+
+**Recommendation:**  
+Confirm the correct primary number, then update every directory to match. Keep the verified number identical across Google, Apple, and the website.
+
+---
+
+### Finding 2: Address inconsistent across directories
+
+**Observation:**  
+Google lists “6400 Pleasant Valley Rd, El Dorado, CA 95623”. Apple Maps lists “493 Pleasant Valley Rd, Ste 110, Diamond Springs, CA  95619”.
+
+**Impact:**  
+Conflicting addresses split local search signals and can send customers or service vehicles to the wrong location. NAP consistency is a core local-ranking factor.
+
+**Recommendation:**  
+Confirm the canonical street address (including unit) with the business, then align Google and Apple to the same string.
+
+---
+
+### Finding 3: Average rating 3.3 — below 4.0 threshold
+
+**Observation:**  
+Blended average is **3.35** (Google 3.4, Apple 3.3) — below the 4.0 trust threshold.
+
+**Impact:**  
+A sub-4.0 average is below the trust threshold for most local verticals and suppresses click-through in the local pack regardless of review volume.
+
+**Recommendation:**  
+Review the lower-rated reviews for recurring service issues; respond publicly to negative reviews and prioritize the service gaps they describe.
+
+---
+
+### Finding 4: No JSON-LD schema found on website
+
+**Observation:**  
+{"url": "https://www.diamondspringsdental.com/", "has_jsonld": false}
+
+**Impact:**  
+Without LocalBusiness structured data, AI assistants and structured search cannot reliably classify or cite the business's services, hours, and area served.
+
+**Recommendation:**  
+Add LocalBusiness JSON-LD (Dentist/Plumber/Contractor type) with name, address, phone, hours, and areaServed.
+
+---
+
+*Prepared under the VeriPath beta audit process v1.0. Findings reflect reviewed engine output; format-level discrepancies were normalized before inclusion.*