docs: add use case 02 — Jim the Plumber

2026-07-23 23:09:17 +00:00
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 # Use Case 02: Jim — The Plumber
 ## Profile
 | Field | Value |
 |---|---|
 | Name | Jim |
 | Business | Plumbing Company |
 | Employees | 3 |
 | Revenue Driver | Inbound service calls |
 ## Problems
 - Depends on referrals
 - Limited web presence
 - Competitors dominate search
 - Doesn't understand SEO
 ## Success Metrics
 - More phone calls
 - More local leads
 - Better ranking for service keywords
 ## Desired Hermes Outcomes
 - Local SEO monitoring
 - Citation consistency
 - Competitor tracking
 - Lead generation recommendations