docs: add use case 02 — Jim the Plumber

2026-07-23 23:09:17 +00:00
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+# Use Case 02: Jim — The Plumber
+
+## Profile
+
+| Field | Value |
+|---|---|
+| Name | Jim |
+| Business | Plumbing Company |
+| Employees | 3 |
+| Revenue Driver | Inbound service calls |
+
+## Problems
+
+- Depends on referrals
+- Limited web presence
+- Competitors dominate search
+- Doesn't understand SEO
+
+## Success Metrics
+
+- More phone calls
+- More local leads
+- Better ranking for service keywords
+
+## Desired Hermes Outcomes
+
+- Local SEO monitoring
+- Citation consistency
+- Competitor tracking
+- Lead generation recommendations