docs(validation): beta audit batch 2026-08-15 — 8 reviewed runs

Reviewer disposition pass applied per locked process v1.0 (docs/operations/beta-audit-process.md):
- Each run: raw capture, findings.json, findings.md, REPORT-final.md (customer-facing), VALIDATION.md (reviewer dispositions)
- Normalized format false-positives (+1 prefix, #N vs Ste N, 8AM vs 8:00AM, 1800 scraper parse glitch)
- Material: 28 across batch (phone mismatches, NAP address conflicts, hours divergences, missing LocalBusiness schema, missing website)
- Verification-pending items separated from material findings; no surface presented without evidence

docs/validation/2026-08-15-diamond-springs-dental/findings.md

@@ -0,0 +1,168 @@
+# Audit Findings — Diamond Springs Dental Center
+
+**Generated:** 2026-08-15 13:56 UTC
+**Sources checked:** google_business_profile, apple_maps, website
+**Rating:** 3.4 | **Reviews:** 49
+
+## Severity Summary
+
+| Severity | Count |
+|----------|-------|
+| 🟥 Immediate | 4 |
+| 🟧 High | 2 |
+| 🟨 Medium | 3 |
+| 🟩 Enhancement | 2 |
+| **Total** | **11** |
+
+## Findings
+
+### Finding #1: Phone number inconsistent across 2 surface(s)
+
+- **Severity:** 🟥 Immediate
+- **Category:** Digital Identity
+- **Recommendation:** Standardize phone format across all directories. GBP is authoritative.
+- **Evidence:** ```json
+{
+  "google": "(530) 291-1888",
+  "apple": "+1 (530) 344-0290",
+  "website": "551-0858478"
+}
+```
+
+### Finding #2: Address inconsistent across 1 surface(s)
+
+- **Severity:** 🟥 Immediate
+- **Category:** Digital Identity
+- **Recommendation:** Standardize exact address format. GBP address is authoritative.
+- **Evidence:** ```json
+{
+  "google": "6400 Pleasant Valley Rd, El Dorado, CA 95623",
+  "apple": "493 Pleasant Valley Rd, Ste 110, Diamond Springs, CA  95619"
+}
+```
+
+### Finding #3: Hours mismatch on 4 day(s) — GBP is authoritative
+
+- **Severity:** 🟥 Immediate
+- **Category:** Google Business
+- **Recommendation:** Correct hours on non-GBP surfaces to match GBP. Mismatched hours cause customer complaints and trust loss.
+- **Evidence:** ```json
+[
+  {
+    "day": "monday",
+    "google": "8 AM-5 PM",
+    "apple_maps": "8:00 AM-5:00 PM"
+  },
+  {
+    "day": "tuesday",
+    "google": "8 AM-5 PM",
+    "apple_maps": "8:00 AM-5:00 PM"
+  },
+  {
+    "day": "wednesday",
+    "google": "8 AM-5 PM",
+    "apple_maps": "8:00 AM-5:00 PM"
+  },
+  {
+    "day": "thursday",
+    "google": "8 AM-5 PM",
+    "apple_maps": "8:00 AM-5:00 PM"
+  }
+]
+```
+
+### Finding #4: Average rating 3.3 — below 4.0 threshold
+
+- **Severity:** 🟥 Immediate
+- **Category:** Reviews
+- **Recommendation:** Address negative reviews, request new reviews from satisfied customers. Below 4.0 is a strong conversion blocker.
+- **Evidence:** ```json
+{
+  "average": 3.35,
+  "by_source": {
+    "google": 3.4,
+    "apple": 3.3
+  }
+}
+```
+
+### Finding #5: Website URL inconsistent across 1 surface(s)
+
+- **Severity:** 🟧 High
+- **Category:** Digital Identity
+- **Recommendation:** Use one canonical URL (prefer HTTPS, no www) across all directories.
+- **Evidence:** ```json
+{
+  "google": "https://www.diamondspringsdental.com/",
+  "apple": "http://www.diamondspringsdental.com"
+}
+```
+
+### Finding #6: No JSON-LD schema found on website
+
+- **Severity:** 🟧 High
+- **Category:** Technical SEO
+- **Recommendation:** Add LocalBusiness/BeautySalon JSON-LD schema. Critical for rich results and local ranking.
+- **Evidence:** ```json
+{
+  "url": "https://www.diamondspringsdental.com/",
+  "has_jsonld": false
+}
+```
+
+### Finding #7: Review count varies by 21 across surfaces
+
+- **Severity:** 🟨 Medium
+- **Category:** Reviews
+- **Recommendation:** Large review count gaps suggest some surfaces have stale or merged data. Verify listing ownership.
+- **Evidence:** ```json
+{
+  "google": 49,
+  "apple": 28
+}
+```
+
+### Finding #8: Cannot determine review recency — no dates available in samples
+
+- **Severity:** 🟨 Medium
+- **Category:** Reviews
+- **Recommendation:** Review date data is not available from current surfaces. Monitor via GBP dashboard directly.
+- **Evidence:** ```json
+{
+  "sources_with_dates": []
+}
+```
+
+### Finding #9: Category varies across surfaces: dental clinic, health care
+
+- **Severity:** 🟨 Medium
+- **Category:** Digital Identity
+- **Recommendation:** Align primary category across all directories. GBP primary category is the ranking driver.
+- **Evidence:** ```json
+{
+  "google": "dental clinic",
+  "apple": "health care"
+}
+```
+
+### Finding #10: Only 0% of sample reviews mention specific services or practitioners
+
+- **Severity:** 🟩 Enhancement
+- **Category:** Reviews
+- **Recommendation:** Encourage detailed reviews mentioning services and staff. Specific reviews rank higher and convert better.
+- **Evidence:** ```json
+{
+  "sample_size": 3,
+  "specific_count": 0
+}
+```
+
+### Finding #11: Price level not set on GBP or Apple Maps
+
+- **Severity:** 🟩 Enhancement
+- **Category:** Content
+- **Recommendation:** Set price level ($–$$$$) on GBP. Helps users self-select and improves relevance.
+
+## Failed Surfaces
+
+- ❌ `bing_places` — no data returned