Tighten data-inventory-v1.md: specific evidence from Aug 2025 audit, remove vague hedging, add all sources including absent channels

docs/clients/overcome-fitness/data-inventory-v1.md

@@ -1,82 +1,119 @@
 # Data Inventory – Overcome Fitness
 
-**Status:** Draft (Benchmark)  
-**Last Updated:** 2026-08-02  
-**Reviewed by:**  
-**Audit Type:** Public + prior audit observations (requires freshness check)
+**Status:** Draft (Benchmark)
+**Last Updated:** 2026-08-02
+**Reviewed by:**
+**Source:** August 2025 deep audit (public browser investigation) + July 2026 heartbeat ping
 
 ## Purpose
 Establish ground truth of the client's digital presence. No analysis or diagnosis — only what exists, where it lives, and verification status.
 
-Nothing in this document describes threats, severity, or required actions.
-
 ## Data Sources
 
 ### Google Business Profile
-- **Access Status:** Public observation / ownership unconfirmed in current process
-- **Data Range Available:** Observations from prior audit (Aug 2025); freshness unknown
-- **Snapshot Date:** Prior audit 2025-08; current process 2026-08-02
+- **Access Status:** Public observation (claimed listing confirmed in audit)
+- **Data Range Available:** Aug 2025 snapshot; GBP analytics login-walled
+- **Snapshot Date:** 2025-08 (primary); 2026-08-02 (quick re-check)
 - **Verification Tier:** Tier 2
-- **Notes / Gaps:** Address 4100 Cameron Park Dr appears in directories. Prior observations noted limited public detail and a possible second related listing. Ownership and current review/photo/post state require fresh confirmation. Highest priority.
+- **Notes / Gaps:** Rating 5.0, review count hidden without login. No booking button, no Google Posts, no Q&A. Second listing "Overcome Power Cycle" at Suite 109 — zero reviews, brand dilution risk. Hours: closes 6:30 PM daily. Photo count unknown. Owner access confirmed in audit but no current re-snapshot taken.
 - **Snapshot Location:** `data/clients/overcome-fitness/raw/gmb/`
 
 ### Website (overcomefitnesscp.com)
-- **Access Status:** Public
-- **Data Range Available:** N/A
-- **Snapshot Date:** Prior audit 2025-08; current process 2026-08-02
+- **Access Status:** Public (Wix, SSL valid, mobile responsive)
+- **Data Range Available:** N/A (static site)
+- **Snapshot Date:** 2025-08; fresh snapshot needed
 - **Verification Tier:** Tier 2
-- **Notes / Gaps:** Live site with motivational sections and a pricing page. Prior audit observed navigation issues, missing technical elements, and phone-centric contact. Fresh snapshot required before treating technical findings as current.
+- **Notes / Gaps:** 3 of 5 primary nav links return HTTP 404 (/trainers, /plans, /power-cycle). No LocalBusiness schema. No meta description. No canonical URL. No OG tags. Image alt text = filenames. Single H1 on homepage. Title tag too long, not keyword-optimized. Contact form at footer is the only conversion path. "Nurtion Plans" typo in form checkboxes.
 - **Snapshot Location:** `data/clients/overcome-fitness/raw/website/`
 
 ### Facebook (OvercomeFitnessCP)
-- **Access Status:** Public page visible; deeper metrics limited
-- **Data Range Available:** Partial
-- **Snapshot Date:** Prior audit 2025-08; activity noted into 2026
+- **Access Status:** Public page visible; deeper metrics login-walled
+- **Data Range Available:** Partial — page title and metadata visible
+- **Snapshot Date:** 2025-08
 - **Verification Tier:** Tier 2
-- **Notes / Gaps:** Page exists. Prior observation of possible city label mismatch requires re-check. Full follower, review, and post data not fully captured.
+- **Notes / Gaps:** NAP conflict confirmed: Facebook page title lists "Shingle Springs CA" as city. Google Maps and website list Cameron Park (~4 miles apart). Full follower count, post history, and review data are login-walled.
 - **Snapshot Location:** `data/clients/overcome-fitness/raw/social/facebook/`
 
-### Instagram (related handles)
-- **Access Status:** Public profiles exist; deeper metrics limited
-- **Data Range Available:** Partial
-- **Snapshot Date:** Prior audit 2025-08; partial 2026 observations
+### Instagram @overcomefitnesscp
+- **Access Status:** Login-walled (public profile exists)
+- **Data Range Available:** 127 posts, 405 followers (Jul 2026 heartbeat); engagement/content unknown
+- **Snapshot Date:** 2026-07 (follower count); 2025-08 (handle identified)
 - **Verification Tier:** Tier 2
-- **Notes / Gaps:** Multiple related handles observed. Metrics largely incomplete. Dual-handle situation noted for diagnosis only after freshness check.
+- **Notes / Gaps:** Content, engagement, reach, posting frequency — all unknown. Login-walled.
 - **Snapshot Location:** `data/clients/overcome-fitness/raw/social/instagram/`
 
-### TikTok (@byronslavin)
-- **Access Status:** Public
-- **Data Range Available:** Public profile metrics observable
-- **Snapshot Date:** Prior audit 2025-08
+### Instagram @overcometrainer
+- **Access Status:** Login-walled
+- **Data Range Available:** Unknown
+- **Snapshot Date:** 2025-08
 - **Verification Tier:** Tier 2
-- **Notes / Gaps:** Personal trainer-oriented profile with substantial public following. Business branding and clear attribution to Overcome Fitness appear limited on the public surface. Relationship requires confirmation.
+- **Notes / Gaps:** Second handle linked from TikTok bio (linktr.ee/overcometrainer). Creates brand confusion — points to personal trainer brand, not Overcome Fitness business. All metrics login-walled.
+- **Snapshot Location:** `data/clients/overcome-fitness/raw/social/instagram/`
+
+### TikTok @byronslavin (personal)
+- **Access Status:** Public
+- **Data Range Available:** Real-time public metrics
+- **Snapshot Date:** 2025-08
+- **Verification Tier:** Tier 2
+- **Notes / Gaps:** 39.6K followers, 221.1K total likes, 182 following. Bio: "Trainer / Ultra Marathon Runner / Girl Dad." Zero Overcome Fitness branding in handle, bio, or visible content. Link in bio (linktr.ee/overcometrainer) funnels to personal trainer, not business. No pixel, no UTM tracking, no conversion path.
 - **Snapshot Location:** `data/clients/overcome-fitness/raw/social/tiktok/`
 
-### Reviews / Directories (Yelp and others)
-- **Access Status:** Public search
-- **Data Range Available:** Sparse under current name
-- **Snapshot Date:** Prior audit 2025-08; current process 2026-08-02
+### Yelp
+- **Access Status:** Not found / Unclaimed
+- **Data Range Available:** N/A
+- **Snapshot Date:** 2025-08
 - **Verification Tier:** Tier 2
-- **Notes / Gaps:** Limited strong listing under current brand name in public search. Historical records exist under prior address/name. Fresh confirmation needed.
-- **Snapshot Location:** `data/clients/overcome-fitness/raw/reviews/`
+- **Notes / Gaps:** No organic listing found via search. Direct URL blocked by CAPTCHA (consistent with unclaimed/unindexed listing). All 4 nearest competitors have claimed Yelp listings with 40–100+ reviews.
+- **Snapshot Location:** `data/clients/overcome-fitness/raw/yelp/`
+
+### YouTube
+- **Access Status:** Absent
+- **Data Range Available:** N/A
+- **Snapshot Date:** 2025-08
+- **Verification Tier:** Tier 2
+- **Notes / Gaps:** No channel found for "Overcome Fitness" or "Overcome Fitness Cameron Park."
+- **Snapshot Location:** N/A
+
+### LinkedIn
+- **Access Status:** Absent
+- **Data Range Available:** N/A
+- **Snapshot Date:** 2025-08
+- **Verification Tier:** Tier 2
+- **Notes / Gaps:** No company page found. Low priority for fitness studio but zero-cost brand protection opportunity.
+- **Snapshot Location:** N/A
+
+### TikTok (brand) @overcomefitness
+- **Access Status:** Absent
+- **Data Range Available:** N/A
+- **Snapshot Date:** 2025-08
+- **Verification Tier:** Tier 2
+- **Notes / Gaps:** No @overcomefitness or @overcomefitnesscp TikTok account found. Fastest-growing discovery platform for fitness — first-mover opportunity.
+- **Snapshot Location:** N/A
+
+### X/Twitter
+- **Access Status:** Absent
+- **Data Range Available:** N/A
+- **Snapshot Date:** 2025-08
+- **Verification Tier:** Tier 2
+- **Notes / Gaps:** No account found. Low-impact channel for fitness category.
+- **Snapshot Location:** N/A
 
 ### Booking / Scheduling System
-- **Access Status:** Not visible on public website
+- **Access Status:** Not detected
 - **Data Range Available:** None observed
-- **Snapshot Date:** 2026-08-02
+- **Snapshot Date:** 2025-08
 - **Verification Tier:** Tier 2
-- **Notes / Gaps:** No integrated booking tool detected on public pages. Contact appears phone/form driven.
+- **Notes / Gaps:** No Vagaro, Mindbody, or similar booking integration detected on GBP or website. "FITNESS PLANS" CTA on homepage → 404. Contact form is the only conversion path.
 - **Snapshot Location:** `data/clients/overcome-fitness/raw/booking/`
 
 ## Summary of Gaps / Blockers
-- Core prior-audit observations are dated and require fresh snapshots before Layer 1 can be locked
-- Google Business Profile ownership and current state remain the highest priority unknown
-- Multiple social channels are only partially observable
-- No confirmed owner-level access in the current process
-- All current entries remain Tier 2
+- **Core data is from Aug 2025 (~11 months stale)** — GBP, website, and social channels need fresh snapshots before lock
+- **Login-walled platforms** (IG, FB, GBP analytics) cannot be verified without owner-provided access
+- **No owner conversation has occurred** — GBP ownership, booking system existence, and strategic intent are unconfirmed
+- All entries are Tier 2 (indicative, not verified by owner access)
 
 ## Human Review Gate
-- [ ] Fresh snapshots taken for website, GMB, and primary social channels
+- [ ] Fresh snapshots taken for website, GMB, primary social channels
 - [ ] Every source has a Verification Tier tag
 - [ ] Snapshot dates are current and recorded
 - [ ] Data gaps are documented
@@ -84,4 +121,4 @@ Nothing in this document describes threats, severity, or required actions.
 
 Once this gate is signed off, the inventory is **Locked** and Layer 2 may proceed on verified data.
 
-**Reviewer sign-off:** _________________ Date: _________
+**Reviewer sign-off:** _________________ **Date:** _________