From 797cbe907a4c9e0657347a08723ab2ffb396f32d Mon Sep 17 00:00:00 2001 From: Leonard Date: Sun, 2 Aug 2026 22:09:35 +0000 Subject: [PATCH] Tighten data-inventory-v1.md: specific evidence from Aug 2025 audit, remove vague hedging, add all sources including absent channels --- .../overcome-fitness/data-inventory-v1.md | 125 ++++++++++++------ 1 file changed, 81 insertions(+), 44 deletions(-) diff --git a/docs/clients/overcome-fitness/data-inventory-v1.md b/docs/clients/overcome-fitness/data-inventory-v1.md index ecdb76c..53d64c5 100644 --- a/docs/clients/overcome-fitness/data-inventory-v1.md +++ b/docs/clients/overcome-fitness/data-inventory-v1.md @@ -1,82 +1,119 @@ # Data Inventory – Overcome Fitness -**Status:** Draft (Benchmark) -**Last Updated:** 2026-08-02 -**Reviewed by:** -**Audit Type:** Public + prior audit observations (requires freshness check) +**Status:** Draft (Benchmark) +**Last Updated:** 2026-08-02 +**Reviewed by:** +**Source:** August 2025 deep audit (public browser investigation) + July 2026 heartbeat ping ## Purpose Establish ground truth of the client's digital presence. No analysis or diagnosis — only what exists, where it lives, and verification status. -Nothing in this document describes threats, severity, or required actions. - ## Data Sources ### Google Business Profile -- **Access Status:** Public observation / ownership unconfirmed in current process -- **Data Range Available:** Observations from prior audit (Aug 2025); freshness unknown -- **Snapshot Date:** Prior audit 2025-08; current process 2026-08-02 +- **Access Status:** Public observation (claimed listing confirmed in audit) +- **Data Range Available:** Aug 2025 snapshot; GBP analytics login-walled +- **Snapshot Date:** 2025-08 (primary); 2026-08-02 (quick re-check) - **Verification Tier:** Tier 2 -- **Notes / Gaps:** Address 4100 Cameron Park Dr appears in directories. Prior observations noted limited public detail and a possible second related listing. Ownership and current review/photo/post state require fresh confirmation. Highest priority. +- **Notes / Gaps:** Rating 5.0, review count hidden without login. No booking button, no Google Posts, no Q&A. Second listing "Overcome Power Cycle" at Suite 109 — zero reviews, brand dilution risk. Hours: closes 6:30 PM daily. Photo count unknown. Owner access confirmed in audit but no current re-snapshot taken. - **Snapshot Location:** `data/clients/overcome-fitness/raw/gmb/` ### Website (overcomefitnesscp.com) -- **Access Status:** Public -- **Data Range Available:** N/A -- **Snapshot Date:** Prior audit 2025-08; current process 2026-08-02 +- **Access Status:** Public (Wix, SSL valid, mobile responsive) +- **Data Range Available:** N/A (static site) +- **Snapshot Date:** 2025-08; fresh snapshot needed - **Verification Tier:** Tier 2 -- **Notes / Gaps:** Live site with motivational sections and a pricing page. Prior audit observed navigation issues, missing technical elements, and phone-centric contact. Fresh snapshot required before treating technical findings as current. +- **Notes / Gaps:** 3 of 5 primary nav links return HTTP 404 (/trainers, /plans, /power-cycle). No LocalBusiness schema. No meta description. No canonical URL. No OG tags. Image alt text = filenames. Single H1 on homepage. Title tag too long, not keyword-optimized. Contact form at footer is the only conversion path. "Nurtion Plans" typo in form checkboxes. - **Snapshot Location:** `data/clients/overcome-fitness/raw/website/` ### Facebook (OvercomeFitnessCP) -- **Access Status:** Public page visible; deeper metrics limited -- **Data Range Available:** Partial -- **Snapshot Date:** Prior audit 2025-08; activity noted into 2026 +- **Access Status:** Public page visible; deeper metrics login-walled +- **Data Range Available:** Partial — page title and metadata visible +- **Snapshot Date:** 2025-08 - **Verification Tier:** Tier 2 -- **Notes / Gaps:** Page exists. Prior observation of possible city label mismatch requires re-check. Full follower, review, and post data not fully captured. +- **Notes / Gaps:** NAP conflict confirmed: Facebook page title lists "Shingle Springs CA" as city. Google Maps and website list Cameron Park (~4 miles apart). Full follower count, post history, and review data are login-walled. - **Snapshot Location:** `data/clients/overcome-fitness/raw/social/facebook/` -### Instagram (related handles) -- **Access Status:** Public profiles exist; deeper metrics limited -- **Data Range Available:** Partial -- **Snapshot Date:** Prior audit 2025-08; partial 2026 observations +### Instagram @overcomefitnesscp +- **Access Status:** Login-walled (public profile exists) +- **Data Range Available:** 127 posts, 405 followers (Jul 2026 heartbeat); engagement/content unknown +- **Snapshot Date:** 2026-07 (follower count); 2025-08 (handle identified) - **Verification Tier:** Tier 2 -- **Notes / Gaps:** Multiple related handles observed. Metrics largely incomplete. Dual-handle situation noted for diagnosis only after freshness check. +- **Notes / Gaps:** Content, engagement, reach, posting frequency — all unknown. Login-walled. - **Snapshot Location:** `data/clients/overcome-fitness/raw/social/instagram/` -### TikTok (@byronslavin) -- **Access Status:** Public -- **Data Range Available:** Public profile metrics observable -- **Snapshot Date:** Prior audit 2025-08 +### Instagram @overcometrainer +- **Access Status:** Login-walled +- **Data Range Available:** Unknown +- **Snapshot Date:** 2025-08 - **Verification Tier:** Tier 2 -- **Notes / Gaps:** Personal trainer-oriented profile with substantial public following. Business branding and clear attribution to Overcome Fitness appear limited on the public surface. Relationship requires confirmation. +- **Notes / Gaps:** Second handle linked from TikTok bio (linktr.ee/overcometrainer). Creates brand confusion — points to personal trainer brand, not Overcome Fitness business. All metrics login-walled. +- **Snapshot Location:** `data/clients/overcome-fitness/raw/social/instagram/` + +### TikTok @byronslavin (personal) +- **Access Status:** Public +- **Data Range Available:** Real-time public metrics +- **Snapshot Date:** 2025-08 +- **Verification Tier:** Tier 2 +- **Notes / Gaps:** 39.6K followers, 221.1K total likes, 182 following. Bio: "Trainer / Ultra Marathon Runner / Girl Dad." Zero Overcome Fitness branding in handle, bio, or visible content. Link in bio (linktr.ee/overcometrainer) funnels to personal trainer, not business. No pixel, no UTM tracking, no conversion path. - **Snapshot Location:** `data/clients/overcome-fitness/raw/social/tiktok/` -### Reviews / Directories (Yelp and others) -- **Access Status:** Public search -- **Data Range Available:** Sparse under current name -- **Snapshot Date:** Prior audit 2025-08; current process 2026-08-02 +### Yelp +- **Access Status:** Not found / Unclaimed +- **Data Range Available:** N/A +- **Snapshot Date:** 2025-08 - **Verification Tier:** Tier 2 -- **Notes / Gaps:** Limited strong listing under current brand name in public search. Historical records exist under prior address/name. Fresh confirmation needed. -- **Snapshot Location:** `data/clients/overcome-fitness/raw/reviews/` +- **Notes / Gaps:** No organic listing found via search. Direct URL blocked by CAPTCHA (consistent with unclaimed/unindexed listing). All 4 nearest competitors have claimed Yelp listings with 40–100+ reviews. +- **Snapshot Location:** `data/clients/overcome-fitness/raw/yelp/` + +### YouTube +- **Access Status:** Absent +- **Data Range Available:** N/A +- **Snapshot Date:** 2025-08 +- **Verification Tier:** Tier 2 +- **Notes / Gaps:** No channel found for "Overcome Fitness" or "Overcome Fitness Cameron Park." +- **Snapshot Location:** N/A + +### LinkedIn +- **Access Status:** Absent +- **Data Range Available:** N/A +- **Snapshot Date:** 2025-08 +- **Verification Tier:** Tier 2 +- **Notes / Gaps:** No company page found. Low priority for fitness studio but zero-cost brand protection opportunity. +- **Snapshot Location:** N/A + +### TikTok (brand) @overcomefitness +- **Access Status:** Absent +- **Data Range Available:** N/A +- **Snapshot Date:** 2025-08 +- **Verification Tier:** Tier 2 +- **Notes / Gaps:** No @overcomefitness or @overcomefitnesscp TikTok account found. Fastest-growing discovery platform for fitness — first-mover opportunity. +- **Snapshot Location:** N/A + +### X/Twitter +- **Access Status:** Absent +- **Data Range Available:** N/A +- **Snapshot Date:** 2025-08 +- **Verification Tier:** Tier 2 +- **Notes / Gaps:** No account found. Low-impact channel for fitness category. +- **Snapshot Location:** N/A ### Booking / Scheduling System -- **Access Status:** Not visible on public website +- **Access Status:** Not detected - **Data Range Available:** None observed -- **Snapshot Date:** 2026-08-02 +- **Snapshot Date:** 2025-08 - **Verification Tier:** Tier 2 -- **Notes / Gaps:** No integrated booking tool detected on public pages. Contact appears phone/form driven. +- **Notes / Gaps:** No Vagaro, Mindbody, or similar booking integration detected on GBP or website. "FITNESS PLANS" CTA on homepage → 404. Contact form is the only conversion path. - **Snapshot Location:** `data/clients/overcome-fitness/raw/booking/` ## Summary of Gaps / Blockers -- Core prior-audit observations are dated and require fresh snapshots before Layer 1 can be locked -- Google Business Profile ownership and current state remain the highest priority unknown -- Multiple social channels are only partially observable -- No confirmed owner-level access in the current process -- All current entries remain Tier 2 +- **Core data is from Aug 2025 (~11 months stale)** — GBP, website, and social channels need fresh snapshots before lock +- **Login-walled platforms** (IG, FB, GBP analytics) cannot be verified without owner-provided access +- **No owner conversation has occurred** — GBP ownership, booking system existence, and strategic intent are unconfirmed +- All entries are Tier 2 (indicative, not verified by owner access) ## Human Review Gate -- [ ] Fresh snapshots taken for website, GMB, and primary social channels +- [ ] Fresh snapshots taken for website, GMB, primary social channels - [ ] Every source has a Verification Tier tag - [ ] Snapshot dates are current and recorded - [ ] Data gaps are documented @@ -84,4 +121,4 @@ Nothing in this document describes threats, severity, or required actions. Once this gate is signed off, the inventory is **Locked** and Layer 2 may proceed on verified data. -**Reviewer sign-off:** _________________ Date: _________ +**Reviewer sign-off:** _________________ **Date:** _________