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docs: crystallize Agent Readiness, clean competitive fuel, and Screenshot of Shame into project plan

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2026-08-11 01:01:56 +00:00
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@@ -11,11 +11,15 @@ To build and launch a differentiated marketing and operating system for Digital
## 2. Core Positioning (Locked)
* The Problem: Silent Customer Loss (Discovery Failure + Customer Path Leakage).
* The Entry Point: Free/Public Cold Audit (Layer 1a).
* The Process: Evidence-first, strictly governed by explicit evidence tiers (Tier 1 verified / Tier 2 indicative), with human approval required for all client-facing findings.
* The Differentiator: Transparency, broader scope (Customer Path Integrity + AEO + Local Competitive Awareness), and human-in-the-loop oversight.
* The Entry Point: Free/Public Cold Audit (Layer 1a). The primary sales moment is the **Screenshot of Shame** — showing the owner (or their agency) exactly what the major AI assistants currently say, or fail to say, about their business.
* The Process: Evidence-first, strictly governed by explicit evidence tiers (Tier 1 Verified / Tier 2 Indicative), with human approval required for all client-facing findings.
* The Differentiator: Transparency, broader scope (Customer Path Integrity + AI Visibility Integrity / Agent Readiness + Local Competitive Awareness as clean competitive fuel), and human-in-the-loop oversight.
* Target Verticals (Top 5): HVAC, Plumbers, Law Firms, Dentists, Multi-Location.
### Agent Readiness & Clean Competitive Fuel (2026-08-10 crystallizations)
* **Agent Readiness** is the name for the work performed in the Focused PoC and Retainer: making a local business easier for AI systems to understand, trust, and accurately represent (structured data, consistent public facts, `llms.txt`-style source of truth, measurement loop).
* **Clean competitive fuel** is the upgraded form of Local Competitive Awareness: refined, human-verified local market data (pricing signals, review themes, hiring/expansion signals, AI mention patterns) used both inside client engagements and, when appropriate, as a product for the agencies that already sell into the vertical.
## 3. Current State & Baseline
* Complete: Competitive research (Bizl 68+ pages), Positioning & Adaptation mapping, Vertical Prioritization Matrix, Core Homepage Copy (Hero, Problem, How It Works), GTM Outreach Templates (Top 5 verticals), and 5 Live Cold Audits with consolidated proof packs.
* Pending: Website build/deployment, remaining homepage copy, brand/visual identity finalization, tech stack decision, and transformation of the 5 Cold Audits into polished public case studies.