From 5673d87a333c07ac4eaf6ce744c26f5788bab7d1 Mon Sep 17 00:00:00 2001 From: Ty Date: Tue, 11 Aug 2026 01:01:56 +0000 Subject: [PATCH] docs: crystallize Agent Readiness, clean competitive fuel, and Screenshot of Shame into project plan --- docs/project-plan.md | 10 +++++++--- 1 file changed, 7 insertions(+), 3 deletions(-) diff --git a/docs/project-plan.md b/docs/project-plan.md index a8dfc4b..24232fe 100644 --- a/docs/project-plan.md +++ b/docs/project-plan.md @@ -11,11 +11,15 @@ To build and launch a differentiated marketing and operating system for Digital ## 2. Core Positioning (Locked) * The Problem: Silent Customer Loss (Discovery Failure + Customer Path Leakage). -* The Entry Point: Free/Public Cold Audit (Layer 1a). -* The Process: Evidence-first, strictly governed by explicit evidence tiers (Tier 1 verified / Tier 2 indicative), with human approval required for all client-facing findings. -* The Differentiator: Transparency, broader scope (Customer Path Integrity + AEO + Local Competitive Awareness), and human-in-the-loop oversight. +* The Entry Point: Free/Public Cold Audit (Layer 1a). The primary sales moment is the **Screenshot of Shame** — showing the owner (or their agency) exactly what the major AI assistants currently say, or fail to say, about their business. +* The Process: Evidence-first, strictly governed by explicit evidence tiers (Tier 1 Verified / Tier 2 Indicative), with human approval required for all client-facing findings. +* The Differentiator: Transparency, broader scope (Customer Path Integrity + AI Visibility Integrity / Agent Readiness + Local Competitive Awareness as clean competitive fuel), and human-in-the-loop oversight. * Target Verticals (Top 5): HVAC, Plumbers, Law Firms, Dentists, Multi-Location. +### Agent Readiness & Clean Competitive Fuel (2026-08-10 crystallizations) +* **Agent Readiness** is the name for the work performed in the Focused PoC and Retainer: making a local business easier for AI systems to understand, trust, and accurately represent (structured data, consistent public facts, `llms.txt`-style source of truth, measurement loop). +* **Clean competitive fuel** is the upgraded form of Local Competitive Awareness: refined, human-verified local market data (pricing signals, review themes, hiring/expansion signals, AI mention patterns) used both inside client engagements and, when appropriate, as a product for the agencies that already sell into the vertical. + ## 3. Current State & Baseline * Complete: Competitive research (Bizl 68+ pages), Positioning & Adaptation mapping, Vertical Prioritization Matrix, Core Homepage Copy (Hero, Problem, How It Works), GTM Outreach Templates (Top 5 verticals), and 5 Live Cold Audits with consolidated proof packs. * Pending: Website build/deployment, remaining homepage copy, brand/visual identity finalization, tech stack decision, and transformation of the 5 Cold Audits into polished public case studies.