Deepen Overcome Fitness Data Inventory with benchmark public audit findings

docs/clients/overcome-fitness/data-inventory-v1.md

@@ -1,8 +1,9 @@
 # Data Inventory – Overcome Fitness
 
-**Status:** Draft  
+**Status:** Draft (Benchmark Seed)  
 **Last Updated:** 2026-08-02  
 **Reviewed by:**  
+**Audit Type:** Public observation only (Tier 2)
 
 ## Purpose
 Establish ground truth of the client's digital presence. No analysis or diagnosis — only what exists, where it lives, and verification status.
@@ -12,27 +13,27 @@ Nothing in this document describes threats, severity, or required actions.
 ## Data Sources
 
 ### Google Business Profile
-- **Access Status:** Pending / Unknown
+- **Access Status:** Unclear / Weak or missing under current brand name
 - **Data Range Available:** Unknown
-- **Snapshot Date:** 
+- **Snapshot Date:** 2026-08-02 (search observation)
-- **Verification Tier:** 
+- **Verification Tier:** Tier 2
-- **Notes / Gaps:** Priority. Address appears in directories (4100 Cameron Park Dr #120). Ownership and review history unknown.
+- **Notes / Gaps:** Address (4100 Cameron Park Dr #120) appears in directories. Strong current GMB footprint under “Overcome Fitness” not found in public search. Same suite previously associated with “Unlocked Fitness” on Yelp/MapQuest. Possible rebrand or unclaimed/weak profile. Highest priority for confirmation.
 - **Snapshot Location:** `data/clients/overcome-fitness/raw/gmb/`
 
 ### Website
 - **Access Status:** Public
 - **Data Range Available:** N/A
 - **Snapshot Date:** 2026-08-02
-- **Verification Tier:** Tier 2 (public observation only)
+- **Verification Tier:** Tier 2 (public observation)
-- **Notes / Gaps:** Live at https://www.overcomefitnesscp.com/. Pricing page present. No integrated booking system visible. Contact via phone/form.
+- **Notes / Gaps:** Live at https://www.overcomefitnesscp.com/. Motivational copy (Community, Motivation, Results sections). Pricing page present with clear plans. Phone (530-929-7120) appears on service pages. Address in header. No social links on homepage. No online booking system visible. No reviews widget. Limited CTAs. Thin conversion path overall.
 - **Snapshot Location:** `data/clients/overcome-fitness/raw/website/`
 
 ### Primary Social – Facebook
 - **Access Status:** Public page visible
-- **Data Range Available:** Active as of May 2026 posts observed
+- **Data Range Available:** Active posts observed as of May 2026
 - **Snapshot Date:** 2026-08-02
 - **Verification Tier:** Tier 2 (public observation)
-- **Notes / Gaps:** https://www.facebook.com/OvercomeFitnessCP
+- **Notes / Gaps:** https://www.facebook.com/OvercomeFitnessCP. Recent class schedule posts seen. Full engagement and review data not yet captured.
 - **Snapshot Location:** `data/clients/overcome-fitness/raw/social/facebook/`
 
 ### Primary Social – Instagram
@@ -40,7 +41,7 @@ Nothing in this document describes threats, severity, or required actions.
 - **Data Range Available:** Unknown
 - **Snapshot Date:** 2026-08-02
 - **Verification Tier:** Tier 2 (public observation)
-- **Notes / Gaps:** https://www.instagram.com/overcometrainer/
+- **Notes / Gaps:** https://www.instagram.com/overcometrainer/. Linked from website.
 - **Snapshot Location:** `data/clients/overcome-fitness/raw/social/instagram/`
 
 ### TikTok
@@ -48,22 +49,31 @@ Nothing in this document describes threats, severity, or required actions.
 - **Data Range Available:** Unknown
 - **Snapshot Date:** 2026-08-02
 - **Verification Tier:** Tier 2 (public observation)
-- **Notes / Gaps:** https://www.tiktok.com/@byronslavin (linked from site; likely owner/trainer)
+- **Notes / Gaps:** https://www.tiktok.com/@byronslavin (linked from site; likely owner/trainer personal brand). Relationship to business needs confirmation.
 - **Snapshot Location:** `data/clients/overcome-fitness/raw/social/tiktok/`
 
 ### Booking / Scheduling System
-- **Access Status:** Not visible / Pending
+- **Access Status:** Not visible on public site
 - **Data Range Available:** None observed
-- **Snapshot Date:** 
+- **Snapshot Date:** 2026-08-02
-- **Verification Tier:** 
+- **Verification Tier:** Tier 2
-- **Notes / Gaps:** Website appears phone/contact driven. No online booking system detected on public pages.
+- **Notes / Gaps:** Website appears phone/contact driven. No integrated booking or scheduling tool detected on public pages.
 - **Snapshot Location:** `data/clients/overcome-fitness/raw/booking/`
 
+### Reviews / Reputation (Cross-source)
+- **Access Status:** Public search
+- **Data Range Available:** Sparse under current name
+- **Snapshot Date:** 2026-08-02
+- **Verification Tier:** Tier 2
+- **Notes / Gaps:** Limited public review volume found under “Overcome Fitness”. Historical Yelp exists for a different address (Greenwood Ln, now marked closed). Current-name review presence appears weak.
+- **Snapshot Location:** `data/clients/overcome-fitness/raw/reviews/`
+
 ## Summary of Gaps / Blockers
-- Google Business Profile status and ownership unknown — highest priority for Layer 1 closure
+- Google Business Profile status and ownership under current brand name is the critical unknown
-- No owner-level access yet for any social or GMB
+- Possible brand continuity issue (Unlocked Fitness → Overcome Fitness at same suite)
+- No owner-level access yet for any channel
+- All current data remains public-observation only (Tier 2)
 - Booking system presence unconfirmed
-- All current data is public-observation only (Tier 2)
 
 ## Human Review Gate
 - [ ] All accessible sources have been ingested or snapshot taken