From 566995d99cf54b8ebc758b1a882be37465e72be4 Mon Sep 17 00:00:00 2001 From: Ty Date: Sun, 2 Aug 2026 21:52:50 +0000 Subject: [PATCH] Deepen Overcome Fitness Data Inventory with benchmark public audit findings --- .../overcome-fitness/data-inventory-v1.md | 46 +++++++++++-------- 1 file changed, 28 insertions(+), 18 deletions(-) diff --git a/docs/clients/overcome-fitness/data-inventory-v1.md b/docs/clients/overcome-fitness/data-inventory-v1.md index 15e33ac..06858f0 100644 --- a/docs/clients/overcome-fitness/data-inventory-v1.md +++ b/docs/clients/overcome-fitness/data-inventory-v1.md @@ -1,8 +1,9 @@ # Data Inventory – Overcome Fitness -**Status:** Draft +**Status:** Draft (Benchmark Seed) **Last Updated:** 2026-08-02 **Reviewed by:** +**Audit Type:** Public observation only (Tier 2) ## Purpose Establish ground truth of the client's digital presence. No analysis or diagnosis — only what exists, where it lives, and verification status. @@ -12,27 +13,27 @@ Nothing in this document describes threats, severity, or required actions. ## Data Sources ### Google Business Profile -- **Access Status:** Pending / Unknown +- **Access Status:** Unclear / Weak or missing under current brand name - **Data Range Available:** Unknown -- **Snapshot Date:** -- **Verification Tier:** -- **Notes / Gaps:** Priority. Address appears in directories (4100 Cameron Park Dr #120). Ownership and review history unknown. +- **Snapshot Date:** 2026-08-02 (search observation) +- **Verification Tier:** Tier 2 +- **Notes / Gaps:** Address (4100 Cameron Park Dr #120) appears in directories. Strong current GMB footprint under “Overcome Fitness” not found in public search. Same suite previously associated with “Unlocked Fitness” on Yelp/MapQuest. Possible rebrand or unclaimed/weak profile. Highest priority for confirmation. - **Snapshot Location:** `data/clients/overcome-fitness/raw/gmb/` ### Website - **Access Status:** Public - **Data Range Available:** N/A - **Snapshot Date:** 2026-08-02 -- **Verification Tier:** Tier 2 (public observation only) -- **Notes / Gaps:** Live at https://www.overcomefitnesscp.com/. Pricing page present. No integrated booking system visible. Contact via phone/form. +- **Verification Tier:** Tier 2 (public observation) +- **Notes / Gaps:** Live at https://www.overcomefitnesscp.com/. Motivational copy (Community, Motivation, Results sections). Pricing page present with clear plans. Phone (530-929-7120) appears on service pages. Address in header. No social links on homepage. No online booking system visible. No reviews widget. Limited CTAs. Thin conversion path overall. - **Snapshot Location:** `data/clients/overcome-fitness/raw/website/` ### Primary Social – Facebook - **Access Status:** Public page visible -- **Data Range Available:** Active as of May 2026 posts observed +- **Data Range Available:** Active posts observed as of May 2026 - **Snapshot Date:** 2026-08-02 - **Verification Tier:** Tier 2 (public observation) -- **Notes / Gaps:** https://www.facebook.com/OvercomeFitnessCP +- **Notes / Gaps:** https://www.facebook.com/OvercomeFitnessCP. Recent class schedule posts seen. Full engagement and review data not yet captured. - **Snapshot Location:** `data/clients/overcome-fitness/raw/social/facebook/` ### Primary Social – Instagram @@ -40,7 +41,7 @@ Nothing in this document describes threats, severity, or required actions. - **Data Range Available:** Unknown - **Snapshot Date:** 2026-08-02 - **Verification Tier:** Tier 2 (public observation) -- **Notes / Gaps:** https://www.instagram.com/overcometrainer/ +- **Notes / Gaps:** https://www.instagram.com/overcometrainer/. Linked from website. - **Snapshot Location:** `data/clients/overcome-fitness/raw/social/instagram/` ### TikTok @@ -48,22 +49,31 @@ Nothing in this document describes threats, severity, or required actions. - **Data Range Available:** Unknown - **Snapshot Date:** 2026-08-02 - **Verification Tier:** Tier 2 (public observation) -- **Notes / Gaps:** https://www.tiktok.com/@byronslavin (linked from site; likely owner/trainer) +- **Notes / Gaps:** https://www.tiktok.com/@byronslavin (linked from site; likely owner/trainer personal brand). Relationship to business needs confirmation. - **Snapshot Location:** `data/clients/overcome-fitness/raw/social/tiktok/` ### Booking / Scheduling System -- **Access Status:** Not visible / Pending +- **Access Status:** Not visible on public site - **Data Range Available:** None observed -- **Snapshot Date:** -- **Verification Tier:** -- **Notes / Gaps:** Website appears phone/contact driven. No online booking system detected on public pages. +- **Snapshot Date:** 2026-08-02 +- **Verification Tier:** Tier 2 +- **Notes / Gaps:** Website appears phone/contact driven. No integrated booking or scheduling tool detected on public pages. - **Snapshot Location:** `data/clients/overcome-fitness/raw/booking/` +### Reviews / Reputation (Cross-source) +- **Access Status:** Public search +- **Data Range Available:** Sparse under current name +- **Snapshot Date:** 2026-08-02 +- **Verification Tier:** Tier 2 +- **Notes / Gaps:** Limited public review volume found under “Overcome Fitness”. Historical Yelp exists for a different address (Greenwood Ln, now marked closed). Current-name review presence appears weak. +- **Snapshot Location:** `data/clients/overcome-fitness/raw/reviews/` + ## Summary of Gaps / Blockers -- Google Business Profile status and ownership unknown — highest priority for Layer 1 closure -- No owner-level access yet for any social or GMB +- Google Business Profile status and ownership under current brand name is the critical unknown +- Possible brand continuity issue (Unlocked Fitness → Overcome Fitness at same suite) +- No owner-level access yet for any channel +- All current data remains public-observation only (Tier 2) - Booking system presence unconfirmed -- All current data is public-observation only (Tier 2) ## Human Review Gate - [ ] All accessible sources have been ingested or snapshot taken