Apply 2026-08-02 freshness check: confirm live paths, persistent 404s, FB label, GMB still open

docs/clients/overcome-fitness/data-inventory-v1.md

@@ -3,7 +3,7 @@
 **Status:** Draft (Benchmark)  
 **Last Updated:** 2026-08-02  
 **Reviewed by:**  
-**Source:** August 2025 public audit observations + July 2026 partial heartbeat + August 2026 process review
+**Source:** August 2025 public audit observations + July 2026 partial heartbeat + August 2026 freshness check
 
 ## Purpose
 Establish ground truth of the client's digital presence. No analysis or diagnosis — only what exists, where it lives, and verification status.
@@ -13,57 +13,57 @@ Establish ground truth of the client's digital presence. No analysis or diagnosi
 ### Google Business Profile
 - **Access Status:** Public observation only
 - **Data Range Available:** Prior snapshot Aug 2025; current state not fully re-verified
-- **Snapshot Date:** 2025-08 (primary); 2026-08-02 (process note)
+- **Snapshot Date:** 2025-08 (primary); 2026-08-02 (process/freshness note)
 - **Verification Tier:** Tier 2
-- **Notes / Gaps:** Address appears in directories. Prior observations noted limited public detail (rating signals, possible related second listing, limited booking/posts/Q&A visibility). Ownership and current review/photo/post state require fresh confirmation. Highest priority.
+- **Notes / Gaps:** Address appears in directories. Strong current GMB footprint under “Overcome Fitness” still not clearly established in public search as of 2026-08-02. Prior observations noted limited public detail and a possible related second listing. Ownership and current review/photo/post state remain the highest priority unknown.
 - **Snapshot Location:** `data/clients/overcome-fitness/raw/gmb/`
 
 ### Website (overcomefitnesscp.com)
 - **Access Status:** Public
 - **Data Range Available:** N/A (static site)
-- **Snapshot Date:** 2025-08 (primary technical observations); fresh snapshot needed
+- **Snapshot Date:** 2026-08-02 (freshness check); prior technical notes 2025-08
 - **Verification Tier:** Tier 2
-- **Notes / Gaps:** Live site with motivational sections and pricing page. Prior audit observed primary navigation links returning HTTP 404, missing LocalBusiness schema / meta / OG tags, filename-style image alt text, and phone/form-centric contact. Technical findings require fresh re-check before treating as current.
+- **Notes / Gaps:** Live site confirmed 2026-08-02. Working paths: `/plans-pricing` (pricing + free pass + contact), `/copy-of-home` (Power Cycle). Confirmed still 404 as of 2026-08-02: `/trainers`, `/plans`, `/power-cycle`. Phone and address present. Social links on plans page point to TikTok @byronslavin, Facebook OvercomeFitnessCP, Instagram @overcometrainer. No integrated booking detected. Contact is form/phone oriented.
 - **Snapshot Location:** `data/clients/overcome-fitness/raw/website/`
 
 ### Facebook (OvercomeFitnessCP)
 - **Access Status:** Public page visible; deeper metrics limited
 - **Data Range Available:** Partial
-- **Snapshot Date:** 2025-08
+- **Snapshot Date:** 2026-08-02 (search label); prior notes 2025-08
 - **Verification Tier:** Tier 2
-- **Notes / Gaps:** Page exists. Prior observation of city label mismatch (Shingle Springs vs Cameron Park) requires re-check. Full follower, post, and review data not captured in current process.
+- **Notes / Gaps:** Page exists and shows recent activity in search results. Public search title still labels city as Shingle Springs CA while website/directories list Cameron Park. Full follower/post/review data not captured.
 - **Snapshot Location:** `data/clients/overcome-fitness/raw/social/facebook/`
 
 ### Instagram @overcomefitnesscp
 - **Access Status:** Public profile exists; deeper metrics limited
-- **Data Range Available:** Partial (follower count observed in Jul 2026 heartbeat)
+- **Data Range Available:** Partial
-- **Snapshot Date:** 2026-07 (follower count); 2025-08 (handle identified)
+- **Snapshot Date:** 2026-07 (follower count); 2025-08 (handle)
 - **Verification Tier:** Tier 2
-- **Notes / Gaps:** Content, engagement, and posting frequency largely unknown without deeper access.
+- **Notes / Gaps:** Content and engagement largely unknown without deeper access.
 - **Snapshot Location:** `data/clients/overcome-fitness/raw/social/instagram/`
 
 ### Instagram @overcometrainer
 - **Access Status:** Public profile exists; deeper metrics limited
 - **Data Range Available:** Unknown
-- **Snapshot Date:** 2025-08
+- **Snapshot Date:** 2025-08; linked from live site 2026-08-02
 - **Verification Tier:** Tier 2
-- **Notes / Gaps:** Second related handle observed and linked from other public surfaces. Metrics incomplete.
+- **Notes / Gaps:** Second related handle linked from live website as of 2026-08-02.
 - **Snapshot Location:** `data/clients/overcome-fitness/raw/social/instagram/`
 
 ### TikTok @byronslavin (personal)
 - **Access Status:** Public
-- **Data Range Available:** Public profile metrics observable at time of prior audit
+- **Data Range Available:** Public profile metrics observable at prior audit; linked from live site 2026-08-02
-- **Snapshot Date:** 2025-08
+- **Snapshot Date:** 2025-08 (metrics); 2026-08-02 (link confirmed on site)
 - **Verification Tier:** Tier 2
-- **Notes / Gaps:** Public profile presented as personal trainer / athlete oriented. Business branding and clear attribution to Overcome Fitness appeared limited or absent on the public surface. Relationship to the business requires confirmation. Metrics need freshness check.
+- **Notes / Gaps:** Linked from current website. Public profile has been personal trainer/athlete oriented with limited clear Overcome Fitness business attribution on the public surface at prior observation. Relationship and current branding need confirmation.
 - **Snapshot Location:** `data/clients/overcome-fitness/raw/social/tiktok/`
 
 ### Yelp
-- **Access Status:** Not clearly found / unclaimed or weak under current name
+- **Access Status:** Not clearly found / weak under current name
 - **Data Range Available:** N/A
-- **Snapshot Date:** 2025-08
+- **Snapshot Date:** 2025-08 / 2026-08-02
 - **Verification Tier:** Tier 2
-- **Notes / Gaps:** Strong current listing under Overcome Fitness not established in prior public search. Fresh confirmation needed.
+- **Notes / Gaps:** Strong current listing under Overcome Fitness not established. Historical closed listing exists under a different address.
 - **Snapshot Location:** `data/clients/overcome-fitness/raw/yelp/`
 
 ### YouTube
@@ -71,11 +71,11 @@ Establish ground truth of the client's digital presence. No analysis or diagnosi
 - **Data Range Available:** N/A
 - **Snapshot Date:** 2025-08
 - **Verification Tier:** Tier 2
-- **Notes / Gaps:** No business channel identified in prior search.
+- **Notes / Gaps:** No business channel identified.
 - **Snapshot Location:** N/A
 
 ### LinkedIn
-- **Access Status:** Absent (no company page found in prior search)
+- **Access Status:** Absent
 - **Data Range Available:** N/A
 - **Snapshot Date:** 2025-08
 - **Verification Tier:** Tier 2
@@ -83,32 +83,33 @@ Establish ground truth of the client's digital presence. No analysis or diagnosi
 - **Snapshot Location:** N/A
 
 ### TikTok (brand account)
-- **Access Status:** Absent (no clear brand account found in prior search)
+- **Access Status:** Absent
 - **Data Range Available:** N/A
 - **Snapshot Date:** 2025-08
 - **Verification Tier:** Tier 2
-- **Notes / Gaps:** No @overcomefitness / @overcomefitnesscp brand account identified.
+- **Notes / Gaps:** No clear brand TikTok account identified.
 - **Snapshot Location:** N/A
 
 ### Booking / Scheduling System
 - **Access Status:** Not detected on public surfaces
 - **Data Range Available:** None observed
-- **Snapshot Date:** 2025-08 / 2026-08-02
+- **Snapshot Date:** 2026-08-02
 - **Verification Tier:** Tier 2
-- **Notes / Gaps:** No booking integration detected on public website or noted GMB surfaces in prior audit. Contact appears form/phone driven.
+- **Notes / Gaps:** No booking integration detected on public website as of 2026-08-02. Contact appears form/phone driven.
 - **Snapshot Location:** `data/clients/overcome-fitness/raw/booking/`
 
 ## Summary of Gaps / Blockers
-- Core technical and social observations are from Aug 2025 and require fresh snapshots before Layer 1 can be locked
 - GMB ownership and current completeness remain the highest priority unknown
-- Multiple channels are only partially observable without deeper access
+- Several social metrics remain partial or prior-dated
 - No confirmed owner-level access in the current process
 - All entries remain Tier 2
+- Website path 404s and thin conversion path are current as of 2026-08-02
 
 ## Human Review Gate
-- [ ] Fresh snapshots taken for website, GMB, and primary social channels
+- [x] Fresh public checks completed for key website paths (2026-08-02)
+- [ ] GMB ownership/current completeness confirmed
 - [ ] Every source has a Verification Tier tag
-- [ ] Snapshot dates are current and recorded
+- [ ] Snapshot dates are as current as available and recorded
 - [ ] Data gaps are documented
 - [ ] Inventory is accurate to the best of current knowledge