diff --git a/docs/clients/overcome-fitness/data-inventory-v1.md b/docs/clients/overcome-fitness/data-inventory-v1.md index dca2b92..9677564 100644 --- a/docs/clients/overcome-fitness/data-inventory-v1.md +++ b/docs/clients/overcome-fitness/data-inventory-v1.md @@ -3,7 +3,7 @@ **Status:** Draft (Benchmark) **Last Updated:** 2026-08-02 **Reviewed by:** -**Source:** August 2025 public audit observations + July 2026 partial heartbeat + August 2026 process review +**Source:** August 2025 public audit observations + July 2026 partial heartbeat + August 2026 freshness check ## Purpose Establish ground truth of the client's digital presence. No analysis or diagnosis — only what exists, where it lives, and verification status. @@ -13,57 +13,57 @@ Establish ground truth of the client's digital presence. No analysis or diagnosi ### Google Business Profile - **Access Status:** Public observation only - **Data Range Available:** Prior snapshot Aug 2025; current state not fully re-verified -- **Snapshot Date:** 2025-08 (primary); 2026-08-02 (process note) +- **Snapshot Date:** 2025-08 (primary); 2026-08-02 (process/freshness note) - **Verification Tier:** Tier 2 -- **Notes / Gaps:** Address appears in directories. Prior observations noted limited public detail (rating signals, possible related second listing, limited booking/posts/Q&A visibility). Ownership and current review/photo/post state require fresh confirmation. Highest priority. +- **Notes / Gaps:** Address appears in directories. Strong current GMB footprint under “Overcome Fitness” still not clearly established in public search as of 2026-08-02. Prior observations noted limited public detail and a possible related second listing. Ownership and current review/photo/post state remain the highest priority unknown. - **Snapshot Location:** `data/clients/overcome-fitness/raw/gmb/` ### Website (overcomefitnesscp.com) - **Access Status:** Public - **Data Range Available:** N/A (static site) -- **Snapshot Date:** 2025-08 (primary technical observations); fresh snapshot needed +- **Snapshot Date:** 2026-08-02 (freshness check); prior technical notes 2025-08 - **Verification Tier:** Tier 2 -- **Notes / Gaps:** Live site with motivational sections and pricing page. Prior audit observed primary navigation links returning HTTP 404, missing LocalBusiness schema / meta / OG tags, filename-style image alt text, and phone/form-centric contact. Technical findings require fresh re-check before treating as current. +- **Notes / Gaps:** Live site confirmed 2026-08-02. Working paths: `/plans-pricing` (pricing + free pass + contact), `/copy-of-home` (Power Cycle). Confirmed still 404 as of 2026-08-02: `/trainers`, `/plans`, `/power-cycle`. Phone and address present. Social links on plans page point to TikTok @byronslavin, Facebook OvercomeFitnessCP, Instagram @overcometrainer. No integrated booking detected. Contact is form/phone oriented. - **Snapshot Location:** `data/clients/overcome-fitness/raw/website/` ### Facebook (OvercomeFitnessCP) - **Access Status:** Public page visible; deeper metrics limited - **Data Range Available:** Partial -- **Snapshot Date:** 2025-08 +- **Snapshot Date:** 2026-08-02 (search label); prior notes 2025-08 - **Verification Tier:** Tier 2 -- **Notes / Gaps:** Page exists. Prior observation of city label mismatch (Shingle Springs vs Cameron Park) requires re-check. Full follower, post, and review data not captured in current process. +- **Notes / Gaps:** Page exists and shows recent activity in search results. Public search title still labels city as Shingle Springs CA while website/directories list Cameron Park. Full follower/post/review data not captured. - **Snapshot Location:** `data/clients/overcome-fitness/raw/social/facebook/` ### Instagram @overcomefitnesscp - **Access Status:** Public profile exists; deeper metrics limited -- **Data Range Available:** Partial (follower count observed in Jul 2026 heartbeat) -- **Snapshot Date:** 2026-07 (follower count); 2025-08 (handle identified) +- **Data Range Available:** Partial +- **Snapshot Date:** 2026-07 (follower count); 2025-08 (handle) - **Verification Tier:** Tier 2 -- **Notes / Gaps:** Content, engagement, and posting frequency largely unknown without deeper access. +- **Notes / Gaps:** Content and engagement largely unknown without deeper access. - **Snapshot Location:** `data/clients/overcome-fitness/raw/social/instagram/` ### Instagram @overcometrainer - **Access Status:** Public profile exists; deeper metrics limited - **Data Range Available:** Unknown -- **Snapshot Date:** 2025-08 +- **Snapshot Date:** 2025-08; linked from live site 2026-08-02 - **Verification Tier:** Tier 2 -- **Notes / Gaps:** Second related handle observed and linked from other public surfaces. Metrics incomplete. +- **Notes / Gaps:** Second related handle linked from live website as of 2026-08-02. - **Snapshot Location:** `data/clients/overcome-fitness/raw/social/instagram/` ### TikTok @byronslavin (personal) - **Access Status:** Public -- **Data Range Available:** Public profile metrics observable at time of prior audit -- **Snapshot Date:** 2025-08 +- **Data Range Available:** Public profile metrics observable at prior audit; linked from live site 2026-08-02 +- **Snapshot Date:** 2025-08 (metrics); 2026-08-02 (link confirmed on site) - **Verification Tier:** Tier 2 -- **Notes / Gaps:** Public profile presented as personal trainer / athlete oriented. Business branding and clear attribution to Overcome Fitness appeared limited or absent on the public surface. Relationship to the business requires confirmation. Metrics need freshness check. +- **Notes / Gaps:** Linked from current website. Public profile has been personal trainer/athlete oriented with limited clear Overcome Fitness business attribution on the public surface at prior observation. Relationship and current branding need confirmation. - **Snapshot Location:** `data/clients/overcome-fitness/raw/social/tiktok/` ### Yelp -- **Access Status:** Not clearly found / unclaimed or weak under current name +- **Access Status:** Not clearly found / weak under current name - **Data Range Available:** N/A -- **Snapshot Date:** 2025-08 +- **Snapshot Date:** 2025-08 / 2026-08-02 - **Verification Tier:** Tier 2 -- **Notes / Gaps:** Strong current listing under Overcome Fitness not established in prior public search. Fresh confirmation needed. +- **Notes / Gaps:** Strong current listing under Overcome Fitness not established. Historical closed listing exists under a different address. - **Snapshot Location:** `data/clients/overcome-fitness/raw/yelp/` ### YouTube @@ -71,11 +71,11 @@ Establish ground truth of the client's digital presence. No analysis or diagnosi - **Data Range Available:** N/A - **Snapshot Date:** 2025-08 - **Verification Tier:** Tier 2 -- **Notes / Gaps:** No business channel identified in prior search. +- **Notes / Gaps:** No business channel identified. - **Snapshot Location:** N/A ### LinkedIn -- **Access Status:** Absent (no company page found in prior search) +- **Access Status:** Absent - **Data Range Available:** N/A - **Snapshot Date:** 2025-08 - **Verification Tier:** Tier 2 @@ -83,32 +83,33 @@ Establish ground truth of the client's digital presence. No analysis or diagnosi - **Snapshot Location:** N/A ### TikTok (brand account) -- **Access Status:** Absent (no clear brand account found in prior search) +- **Access Status:** Absent - **Data Range Available:** N/A - **Snapshot Date:** 2025-08 - **Verification Tier:** Tier 2 -- **Notes / Gaps:** No @overcomefitness / @overcomefitnesscp brand account identified. +- **Notes / Gaps:** No clear brand TikTok account identified. - **Snapshot Location:** N/A ### Booking / Scheduling System - **Access Status:** Not detected on public surfaces - **Data Range Available:** None observed -- **Snapshot Date:** 2025-08 / 2026-08-02 +- **Snapshot Date:** 2026-08-02 - **Verification Tier:** Tier 2 -- **Notes / Gaps:** No booking integration detected on public website or noted GMB surfaces in prior audit. Contact appears form/phone driven. +- **Notes / Gaps:** No booking integration detected on public website as of 2026-08-02. Contact appears form/phone driven. - **Snapshot Location:** `data/clients/overcome-fitness/raw/booking/` ## Summary of Gaps / Blockers -- Core technical and social observations are from Aug 2025 and require fresh snapshots before Layer 1 can be locked - GMB ownership and current completeness remain the highest priority unknown -- Multiple channels are only partially observable without deeper access +- Several social metrics remain partial or prior-dated - No confirmed owner-level access in the current process - All entries remain Tier 2 +- Website path 404s and thin conversion path are current as of 2026-08-02 ## Human Review Gate -- [ ] Fresh snapshots taken for website, GMB, and primary social channels +- [x] Fresh public checks completed for key website paths (2026-08-02) +- [ ] GMB ownership/current completeness confirmed - [ ] Every source has a Verification Tier tag -- [ ] Snapshot dates are current and recorded +- [ ] Snapshot dates are as current as available and recorded - [ ] Data gaps are documented - [ ] Inventory is accurate to the best of current knowledge