LOCK Layer 1a Data Inventory — Overcome Fitness Benchmark 2026-08-03 (Tier 2 public baseline)
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# Data Inventory – Overcome Fitness
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**Status:** Draft Benchmark — **human accepted 2026-08-03** (not Locked)
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**Last Updated:** 2026-08-03
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**Reviewed by:** Human (owner process) 2026-08-03
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**Source:** August 2025 public audit + July 2026 heartbeat + Aug 2026 website freshness + 2026-08-03 GBP Maps snapshot + 2026-08-03 social public refresh
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**Status:** **LOCKED** — Layer 1a Benchmark (Tier 2 public baseline)
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**Locked Date:** 2026-08-03
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**Reviewed by:** Human (owner process)
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**Source:** Aug 2025 public audit + Jul 2026 heartbeat + Aug 2026 website + 2026-08-03 GBP Maps + 2026-08-03 social refresh
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## Purpose
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Establish ground truth of the client's digital presence. No analysis or diagnosis — only what exists, where it lives, and verification status.
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## Lock note
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This is a **Layer 1a (public)** lock. GBP ownership remains Unknown and is an accepted blocker for Tier 1. Engagement-ready Layer 1b requires owner access.
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## Data Sources
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### Google Business Profile (GBP)
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@@ -29,25 +32,25 @@ Establish ground truth of the client's digital presence. No analysis or diagnosi
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### Facebook (OvercomeFitnessCP)
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- **Access Status:** Public page visible; deeper metrics limited
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- **Data Range Available:** Partial
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- **Snapshot Date:** 2026-08-03 (activity check); 2026-08-02 (search label)
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- **Snapshot Date:** 2026-08-03 (activity); 2026-08-02 (search label)
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- **Verification Tier:** Tier 2
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- **Notes / Gaps:** URL: https://www.facebook.com/OvercomeFitnessCP. Public post observed dated 2026-07-09 (community message; ~5 reactions in search snippet). Prior observation: public search title labeled city as Shingle Springs CA while website lists Cameron Park. Full follower count / About location field not captured in this pass.
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- **Notes / Gaps:** URL: https://www.facebook.com/OvercomeFitnessCP. Post observed 2026-07-09. Search title previously labeled Shingle Springs CA vs website Cameron Park. Full follower / About location not captured.
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- **Snapshot Location:** `data/clients/overcome-fitness/raw/social/facebook/`
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### Instagram @overcomefitnesscp
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- **Access Status:** Public profile existence not fully re-verified this pass
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- **Data Range Available:** Partial / prior
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- **Snapshot Date:** 2026-07 (prior follower note); 2025-08 (handle)
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- **Access Status:** Partial / prior
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- **Data Range Available:** Partial
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- **Snapshot Date:** 2026-07 / 2025-08
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- **Verification Tier:** Tier 2
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- **Notes / Gaps:** Content and engagement still largely unknown. Not the primary handle linked from the live website.
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- **Notes / Gaps:** Not primary site-linked handle. Metrics incomplete.
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- **Snapshot Location:** `data/clients/overcome-fitness/raw/social/instagram/`
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### Instagram @overcometrainer
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- **Access Status:** Linked from live website; deeper metrics limited
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- **Access Status:** Linked from live website; metrics limited
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- **Data Range Available:** Partial
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- **Snapshot Date:** 2026-08-02 (site link); profile metrics not fully captured 2026-08-03
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- **Snapshot Date:** 2026-08-02 (site link)
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- **Verification Tier:** Tier 2
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- **Notes / Gaps:** Primary Instagram link on website. Dual-handle situation with @overcomefitnesscp remains. Follower/post counts not captured this pass.
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- **Notes / Gaps:** Primary IG link on website. Dual-handle with @overcomefitnesscp. Counts not captured this pass.
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- **Snapshot Location:** `data/clients/overcome-fitness/raw/social/instagram/`
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### TikTok @byronslavin (personal)
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@@ -55,66 +58,56 @@ Establish ground truth of the client's digital presence. No analysis or diagnosi
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- **Data Range Available:** Public profile metrics
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- **Snapshot Date:** 2026-08-03
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- **Verification Tier:** Tier 2
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- **Notes / Gaps:** URL: https://www.tiktok.com/@byronslavin. Observed ~39.5K followers, 182 following, ~221.3K likes. Bio text: Trainer / Ultra Marathon Runner / Girl Dad / Train with me. Link in bio: linktr.ee/overcometrainer. Account name is personal (Byron Slavin), not Overcome Fitness. Content/hashtags reference #overcome and #overcometrainer. Linked from live website 2026-08-02. No separate brand TikTok account identified.
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- **Notes / Gaps:** ~39.5K followers, 182 following, ~221.3K likes. Bio: Trainer / Ultra Marathon Runner / Girl Dad. Link: linktr.ee/overcometrainer. Personal account name; hashtags #overcome #overcometrainer. Linked from website. No brand TikTok account.
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- **Snapshot Location:** `data/clients/overcome-fitness/raw/social/tiktok/`
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### Yelp
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- **Access Status:** Closed historical listing found; no strong current listing under current address
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- **Access Status:** Closed historical listing; no strong current open listing at Suite 120
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- **Data Range Available:** Public listing page
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- **Snapshot Date:** 2026-08-03
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- **Verification Tier:** Tier 2
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- **Notes / Gaps:** Yelp shows Overcome Fitness as **CLOSED**, address **2570 Greenwood Ln, Cameron Park, CA 95682**, rating 3.1 from 10 reviews, page note Updated March 2026. Different address from current Suite 120 operation. Strong current open listing under current brand/address not established.
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- **Notes / Gaps:** CLOSED; 2570 Greenwood Ln, Cameron Park; 3.1 / 10 reviews; Updated March 2026.
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- **Snapshot Location:** `data/clients/overcome-fitness/raw/yelp/`
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### YouTube
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- **Access Status:** Absent (no channel found under business name in prior search)
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- **Data Range Available:** N/A
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- **Access Status:** Absent
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- **Snapshot Date:** 2025-08
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- **Verification Tier:** Tier 2
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- **Notes / Gaps:** No business channel identified.
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- **Snapshot Location:** N/A
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### LinkedIn
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- **Access Status:** Absent
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- **Data Range Available:** N/A
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- **Snapshot Date:** 2025-08
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- **Verification Tier:** Tier 2
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- **Notes / Gaps:** No company page identified.
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- **Snapshot Location:** N/A
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### TikTok (brand account)
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- **Access Status:** Absent
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- **Data Range Available:** N/A
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- **Snapshot Date:** 2026-08-03
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- **Verification Tier:** Tier 2
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- **Notes / Gaps:** No clear brand TikTok under Overcome Fitness naming; personal @byronslavin is the linked account.
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- **Snapshot Location:** N/A
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- **Notes / Gaps:** Personal @byronslavin is the linked account.
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### Booking / Scheduling System
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- **Access Status:** Not detected on public surfaces
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- **Data Range Available:** None observed
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- **Snapshot Date:** 2026-08-02 (website) / 2026-08-03 (GBP)
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- **Snapshot Date:** 2026-08-02 / 2026-08-03
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- **Verification Tier:** Tier 2
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- **Notes / Gaps:** No booking on website or GBP. Contact form/phone driven.
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- **Snapshot Location:** `data/clients/overcome-fitness/raw/booking/`
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- **Notes / Gaps:** No booking on website or GBP. Form/phone driven.
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## Summary of Gaps / Blockers
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- GBP claimed status Unknown; 5 reviews; services = strength training only; posts empty
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- Facebook city label inconsistency still unresolved at About-field level
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- Instagram dual handles; metrics incomplete
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- TikTok is personal-brand primary (~39.5K followers) with overcometrainer link — not a brand account
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- Yelp shows CLOSED listing at old Greenwood Ln address
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- No owner-level access; all Tier 2
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- Website 404s and thin conversion path as of 2026-08-02
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## Summary of Gaps / Blockers (accepted at lock)
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- GBP claimed Unknown; thin reviews; services narrow; posts empty
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- FB city label unresolved at About-field level
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- IG dual handles; metrics incomplete
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- TikTok personal-primary
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- Yelp CLOSED at old address
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- All Tier 2; no owner access
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## Human Review Gate
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- [x] Fresh public checks (website 2026-08-02)
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- [x] GBP snapshot (2026-08-03)
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- [x] Social refresh partial (FB activity + TikTok metrics + Yelp closed 2026-08-03)
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- [ ] GBP ownership confirmed (Unknown — OK for Layer 1a)
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- [x] Every source has Verification Tier
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- [x] Snapshot dates recorded
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- [x] Data gaps documented
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- [x] Draft Benchmark human-accepted 2026-08-03 — not Locked
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- [x] Public checks complete
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- [x] GBP snapshot complete
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- [x] Social refresh logged
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- [x] GBP ownership Unknown accepted as Layer 1a blocker
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- [x] Tiers and dates recorded
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- [x] Gaps documented
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- [x] **LOCKED** 2026-08-03
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**Reviewer sign-off:** Human accepted Draft Benchmark Date: 2026-08-03 (Lock still open)
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**Reviewer sign-off:** Human — Locked Layer 1a Benchmark — Date: 2026-08-03
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