docs(operations): lock beta audit process v1.0

- Reviewer decision loop: approve / reject (default Tier 2) / more evidence; decisions recorded in VALIDATION.md
- Blocked surfaces: customer-facing block = finding or documented limitation, never a bare marker
- Pre-delivery consistency gate: count match, evidence present, identity match
- Required artifact set per run; deviations require dated decision record
- Gilmore: exec summary corrected 2->3 to match findings; VALIDATION.md added with reviewer dispositions

docs/validation/2026-08-15-gilmore-heating-air/REPORT-final.md

@@ -13,10 +13,11 @@
 
 We audited Gilmore Heating Air and Plumbing across three primary online directories: Google Business Profile, Apple Maps, and Bing Places. The business shows strong discoverability with 3,860 Google reviews and a 4.8-star rating.
 
-**Two material integrity issues were found:**
+**Three material integrity issues were found:**
 
-1. Business hours are inconsistent across Google and Apple.
-2. Contact information (phone, website URL) does not align between the two platforms.
+1. Business hours are inconsistent between Google and Apple.
+2. The phone number does not align between Google and Apple.
+3. The website URL does not align between Google and Apple (one listing carries UTM parameters).
 
 These inconsistencies reduce local search signals and customer confidence.
 
@@ -31,6 +32,8 @@ These inconsistencies reduce local search signals and customer confidence.
 | Bing Places | ✓ | No rating | No reviews |
 | Website | ✗ | Access blocked | — |
 
+> **Limitation:** The website could not be reached at audit time (access blocked). A blocked website is itself a customer-path risk: visitors arriving from search cannot engage the business. Reachability should be re-verified; if the block persists, treat it as a material finding in the next run.
+
 ---
 
 ## Findings