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docs(operations): lock beta audit process v1.0

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- Reviewer decision loop: approve / reject (default Tier 2) / more evidence; decisions recorded in VALIDATION.md
- Blocked surfaces: customer-facing block = finding or documented limitation, never a bare marker
- Pre-delivery consistency gate: count match, evidence present, identity match
- Required artifact set per run; deviations require dated decision record
- Gilmore: exec summary corrected 2->3 to match findings; VALIDATION.md added with reviewer dispositions
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Tony Balascio
2026-08-15 07:11:17 +00:00
parent 6401ee2ab2
commit 4af93b1aa2
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docs/validation/2026-08-15-gilmore-heating-air/REPORT-final.md
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We audited Gilmore Heating Air and Plumbing across three primary online directories: Google Business Profile, Apple Maps, and Bing Places. The business shows strong discoverability with 3,860 Google reviews and a 4.8-star rating. We audited Gilmore Heating Air and Plumbing across three primary online directories: Google Business Profile, Apple Maps, and Bing Places. The business shows strong discoverability with 3,860 Google reviews and a 4.8-star rating.
**Two material integrity issues were found:** **Three material integrity issues were found:**
1. Business hours are inconsistent across Google and Apple. 1. Business hours are inconsistent between Google and Apple.
2. Contact information (phone, website URL) does not align between the two platforms. 2. The phone number does not align between Google and Apple.
3. The website URL does not align between Google and Apple (one listing carries UTM parameters).
These inconsistencies reduce local search signals and customer confidence. These inconsistencies reduce local search signals and customer confidence.
@@ -31,6 +32,8 @@ These inconsistencies reduce local search signals and customer confidence.
| Bing Places | ✓ | No rating | No reviews | | Bing Places | ✓ | No rating | No reviews |
| Website | ✗ | Access blocked | — | | Website | ✗ | Access blocked | — |
> **Limitation:** The website could not be reached at audit time (access blocked). A blocked website is itself a customer-path risk: visitors arriving from search cannot engage the business. Reachability should be re-verified; if the block persists, treat it as a material finding in the next run.
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## Findings ## Findings