Port main->develop: use-cases/02-jim-plumber.md

docs/use-cases/02-jim-plumber.md

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+# Use Case 02: Jim — The Plumber
+
+## Profile
+
+| Field | Value |
+|---|---|
+| Name | Jim |
+| Business | Jim's Plumbing & Heating |
+| Employees | 6 |
+| Revenue Driver | Emergency calls + Maintenance contracts |
+| Primary Goal | Own the "emergency plumber [city]" search |
+| Digital Maturity | Low |
+
+## Problems
+
+- No Google Business Profile optimization
+- Misses emergency calls after hours
+- Weak citation consistency
+- Competitors dominate "plumber near me"
+- No review system
+
+## Success Metrics
+
+- #1 for "emergency plumber [city]"
+- 30%+ call volume from organic
+- Consistent 4.5+ rating
+- Citation cleanup complete
+
+## Desired Hermes Outcomes
+
+- Local SEO monitoring (emergency keywords, map pack)
+- Competitor tracking (franchise plumbers, 24/7 services)
+- Review generation (post-job automated ask)
+- Google Business Profile optimization (hours, services, emergency badge)
+- Citation audit & cleanup
+- Website conversion (click-to-call, emergency form)