From 45119db3f095854de64913e97f94e0ac68b50afa Mon Sep 17 00:00:00 2001 From: Leonard Date: Fri, 24 Jul 2026 05:44:56 +0000 Subject: [PATCH] Port main->develop: use-cases/02-jim-plumber.md --- docs/use-cases/02-jim-plumber.md | 36 ++++++++++++++++++++++++++++++++ 1 file changed, 36 insertions(+) create mode 100644 docs/use-cases/02-jim-plumber.md diff --git a/docs/use-cases/02-jim-plumber.md b/docs/use-cases/02-jim-plumber.md new file mode 100644 index 0000000..ae2b14d --- /dev/null +++ b/docs/use-cases/02-jim-plumber.md @@ -0,0 +1,36 @@ +# Use Case 02: Jim — The Plumber + +## Profile + +| Field | Value | +|---|---| +| Name | Jim | +| Business | Jim's Plumbing & Heating | +| Employees | 6 | +| Revenue Driver | Emergency calls + Maintenance contracts | +| Primary Goal | Own the "emergency plumber [city]" search | +| Digital Maturity | Low | + +## Problems + +- No Google Business Profile optimization +- Misses emergency calls after hours +- Weak citation consistency +- Competitors dominate "plumber near me" +- No review system + +## Success Metrics + +- #1 for "emergency plumber [city]" +- 30%+ call volume from organic +- Consistent 4.5+ rating +- Citation cleanup complete + +## Desired Hermes Outcomes + +- Local SEO monitoring (emergency keywords, map pack) +- Competitor tracking (franchise plumbers, 24/7 services) +- Review generation (post-job automated ask) +- Google Business Profile optimization (hours, services, emergency badge) +- Citation audit & cleanup +- Website conversion (click-to-call, emergency form) \ No newline at end of file