docs(validation): beta audit batch 2026-08-15 — 8 reviewed runs

Reviewer disposition pass applied per locked process v1.0 (docs/operations/beta-audit-process.md):
- Each run: raw capture, findings.json, findings.md, REPORT-final.md (customer-facing), VALIDATION.md (reviewer dispositions)
- Normalized format false-positives (+1 prefix, #N vs Ste N, 8AM vs 8:00AM, 1800 scraper parse glitch)
- Material: 28 across batch (phone mismatches, NAP address conflicts, hours divergences, missing LocalBusiness schema, missing website)
- Verification-pending items separated from material findings; no surface presented without evidence

docs/validation/2026-08-15-scottys-heating-air/findings.json

@@ -0,0 +1,162 @@
+{
+  "audit_engine": "v1",
+  "timestamp": "2026-08-15T13:55:25.553652+00:00",
+  "business": "Scotty's Heating & Air",
+  "summary": {
+    "total_findings": 10,
+    "severity_counts": {
+      "immediate": 3,
+      "high": 2,
+      "medium": 3,
+      "enhancement": 2
+    },
+    "sub_score_issues": {
+      "Digital Identity": 4,
+      "Google Business": 1,
+      "Reviews": 4,
+      "Content": 1
+    },
+    "surfaces_ok": {
+      "google_business_profile": true,
+      "apple_maps": true,
+      "website": true
+    },
+    "surfaces_failed": {
+      "bing_places": false
+    },
+    "rating": 4.8,
+    "reviews": 180
+  },
+  "findings": [
+    {
+      "id": "nap_phone_mismatch",
+      "severity": "immediate",
+      "title": "Phone number inconsistent across 1 surface(s)",
+      "sub_score": "Digital Identity",
+      "evidence": {
+        "google": "(530) 626-6000",
+        "apple": "+1 (530) 626-6000",
+        "website": "530-429-7616"
+      },
+      "recommendation": "Standardize phone format across all directories. GBP is authoritative."
+    },
+    {
+      "id": "nap_address_mismatch",
+      "severity": "immediate",
+      "title": "Address inconsistent across 1 surface(s)",
+      "sub_score": "Digital Identity",
+      "evidence": {
+        "google": "3655 Chuckwagon Way Ste b, Placerville, CA 95667",
+        "apple": "3655 Chuckwagon Way, Placerville, CA  95667"
+      },
+      "recommendation": "Standardize exact address format. GBP address is authoritative."
+    },
+    {
+      "id": "hours_mismatch",
+      "severity": "immediate",
+      "title": "Hours mismatch on 5 day(s) \u2014 GBP is authoritative",
+      "sub_score": "Google Business",
+      "evidence": [
+        {
+          "day": "monday",
+          "google": "8 AM-4:30 PM",
+          "apple_maps": "8:00 AM-4:1800 PM"
+        },
+        {
+          "day": "tuesday",
+          "google": "8 AM-4:30 PM",
+          "apple_maps": "8:00 AM-4:1800 PM"
+        },
+        {
+          "day": "wednesday",
+          "google": "8 AM-4:30 PM",
+          "apple_maps": "8:00 AM-4:1800 PM"
+        },
+        {
+          "day": "thursday",
+          "google": "8 AM-4:30 PM",
+          "apple_maps": "8:00 AM-4:1800 PM"
+        },
+        {
+          "day": "friday",
+          "google": "8 AM-4:30 PM",
+          "apple_maps": "8:00 AM-4:1800 PM"
+        }
+      ],
+      "recommendation": "Correct hours on non-GBP surfaces to match GBP. Mismatched hours cause customer complaints and trust loss."
+    },
+    {
+      "id": "nap_website_mismatch",
+      "severity": "high",
+      "title": "Website URL inconsistent across 1 surface(s)",
+      "sub_score": "Digital Identity",
+      "evidence": {
+        "google": "https://www.scottysheatingandair.com/?utm_source=google&utm_medium=organic&utm_campaign=gbp",
+        "apple": "https://www.scottysheatingandair.com/"
+      },
+      "recommendation": "Use one canonical URL (prefer HTTPS, no www) across all directories."
+    },
+    {
+      "id": "rating_delta_high",
+      "severity": "high",
+      "title": "Rating varies by 0.7 across surfaces (range: 4.1\u20134.8)",
+      "sub_score": "Reviews",
+      "evidence": {
+        "google": 4.8,
+        "apple": 4.1
+      },
+      "recommendation": "Investigate why some surfaces show different ratings. May indicate stale data or mixed-up business listings."
+    },
+    {
+      "id": "review_count_delta",
+      "severity": "medium",
+      "title": "Review count varies by 143 across surfaces",
+      "sub_score": "Reviews",
+      "evidence": {
+        "google": 180,
+        "apple": 37
+      },
+      "recommendation": "Large review count gaps suggest some surfaces have stale or merged data. Verify listing ownership."
+    },
+    {
+      "id": "review_dates_unavailable",
+      "severity": "medium",
+      "title": "Cannot determine review recency \u2014 no dates available in samples",
+      "sub_score": "Reviews",
+      "evidence": {
+        "sources_with_dates": []
+      },
+      "recommendation": "Review date data is not available from current surfaces. Monitor via GBP dashboard directly."
+    },
+    {
+      "id": "category_fragmentation",
+      "severity": "medium",
+      "title": "Category varies across surfaces: consumer sector, hvac contractor",
+      "sub_score": "Digital Identity",
+      "evidence": {
+        "google": "hvac contractor",
+        "apple": "consumer sector"
+      },
+      "recommendation": "Align primary category across all directories. GBP primary category is the ranking driver."
+    },
+    {
+      "id": "reviews_low_specificity",
+      "severity": "enhancement",
+      "title": "Only 0% of sample reviews mention specific services or practitioners",
+      "sub_score": "Reviews",
+      "evidence": {
+        "sample_size": 3,
+        "specific_count": 0
+      },
+      "recommendation": "Encourage detailed reviews mentioning services and staff. Specific reviews rank higher and convert better."
+    },
+    {
+      "id": "no_price_level",
+      "severity": "enhancement",
+      "title": "Price level not set on GBP or Apple Maps",
+      "sub_score": "Content",
+      "evidence": {},
+      "recommendation": "Set price level ($\u2013$$$$) on GBP. Helps users self-select and improves relevance."
+    }
+  ]
+}