From 3ab77ac191cf80deb43f9e7bff6d16b2a40a9555 Mon Sep 17 00:00:00 2001 From: Tony Balascio Date: Sat, 15 Aug 2026 13:58:06 +0000 Subject: [PATCH] =?UTF-8?q?docs(validation):=20beta=20audit=20batch=202026?= =?UTF-8?q?-08-15=20=E2=80=94=208=20reviewed=20runs?= MIME-Version: 1.0 Content-Type: text/plain; charset=UTF-8 Content-Transfer-Encoding: 8bit Reviewer disposition pass applied per locked process v1.0 (docs/operations/beta-audit-process.md): - Each run: raw capture, findings.json, findings.md, REPORT-final.md (customer-facing), VALIDATION.md (reviewer dispositions) - Normalized format false-positives (+1 prefix, #N vs Ste N, 8AM vs 8:00AM, 1800 scraper parse glitch) - Material: 28 across batch (phone mismatches, NAP address conflicts, hours divergences, missing LocalBusiness schema, missing website) - Verification-pending items separated from material findings; no surface presented without evidence --- .../findings.json | 162 ++++++++++++++++++ 1 file changed, 162 insertions(+) create mode 100644 docs/validation/2026-08-15-scottys-heating-air/findings.json diff --git a/docs/validation/2026-08-15-scottys-heating-air/findings.json b/docs/validation/2026-08-15-scottys-heating-air/findings.json new file mode 100644 index 0000000..83b2168 --- /dev/null +++ b/docs/validation/2026-08-15-scottys-heating-air/findings.json @@ -0,0 +1,162 @@ +{ + "audit_engine": "v1", + "timestamp": "2026-08-15T13:55:25.553652+00:00", + "business": "Scotty's Heating & Air", + "summary": { + "total_findings": 10, + "severity_counts": { + "immediate": 3, + "high": 2, + "medium": 3, + "enhancement": 2 + }, + "sub_score_issues": { + "Digital Identity": 4, + "Google Business": 1, + "Reviews": 4, + "Content": 1 + }, + "surfaces_ok": { + "google_business_profile": true, + "apple_maps": true, + "website": true + }, + "surfaces_failed": { + "bing_places": false + }, + "rating": 4.8, + "reviews": 180 + }, + "findings": [ + { + "id": "nap_phone_mismatch", + "severity": "immediate", + "title": "Phone number inconsistent across 1 surface(s)", + "sub_score": "Digital Identity", + "evidence": { + "google": "(530) 626-6000", + "apple": "+1 (530) 626-6000", + "website": "530-429-7616" + }, + "recommendation": "Standardize phone format across all directories. GBP is authoritative." + }, + { + "id": "nap_address_mismatch", + "severity": "immediate", + "title": "Address inconsistent across 1 surface(s)", + "sub_score": "Digital Identity", + "evidence": { + "google": "3655 Chuckwagon Way Ste b, Placerville, CA 95667", + "apple": "3655 Chuckwagon Way, Placerville, CA 95667" + }, + "recommendation": "Standardize exact address format. GBP address is authoritative." + }, + { + "id": "hours_mismatch", + "severity": "immediate", + "title": "Hours mismatch on 5 day(s) \u2014 GBP is authoritative", + "sub_score": "Google Business", + "evidence": [ + { + "day": "monday", + "google": "8 AM-4:30 PM", + "apple_maps": "8:00 AM-4:1800 PM" + }, + { + "day": "tuesday", + "google": "8 AM-4:30 PM", + "apple_maps": "8:00 AM-4:1800 PM" + }, + { + "day": "wednesday", + "google": "8 AM-4:30 PM", + "apple_maps": "8:00 AM-4:1800 PM" + }, + { + "day": "thursday", + "google": "8 AM-4:30 PM", + "apple_maps": "8:00 AM-4:1800 PM" + }, + { + "day": "friday", + "google": "8 AM-4:30 PM", + "apple_maps": "8:00 AM-4:1800 PM" + } + ], + "recommendation": "Correct hours on non-GBP surfaces to match GBP. Mismatched hours cause customer complaints and trust loss." + }, + { + "id": "nap_website_mismatch", + "severity": "high", + "title": "Website URL inconsistent across 1 surface(s)", + "sub_score": "Digital Identity", + "evidence": { + "google": "https://www.scottysheatingandair.com/?utm_source=google&utm_medium=organic&utm_campaign=gbp", + "apple": "https://www.scottysheatingandair.com/" + }, + "recommendation": "Use one canonical URL (prefer HTTPS, no www) across all directories." + }, + { + "id": "rating_delta_high", + "severity": "high", + "title": "Rating varies by 0.7 across surfaces (range: 4.1\u20134.8)", + "sub_score": "Reviews", + "evidence": { + "google": 4.8, + "apple": 4.1 + }, + "recommendation": "Investigate why some surfaces show different ratings. May indicate stale data or mixed-up business listings." + }, + { + "id": "review_count_delta", + "severity": "medium", + "title": "Review count varies by 143 across surfaces", + "sub_score": "Reviews", + "evidence": { + "google": 180, + "apple": 37 + }, + "recommendation": "Large review count gaps suggest some surfaces have stale or merged data. Verify listing ownership." + }, + { + "id": "review_dates_unavailable", + "severity": "medium", + "title": "Cannot determine review recency \u2014 no dates available in samples", + "sub_score": "Reviews", + "evidence": { + "sources_with_dates": [] + }, + "recommendation": "Review date data is not available from current surfaces. Monitor via GBP dashboard directly." + }, + { + "id": "category_fragmentation", + "severity": "medium", + "title": "Category varies across surfaces: consumer sector, hvac contractor", + "sub_score": "Digital Identity", + "evidence": { + "google": "hvac contractor", + "apple": "consumer sector" + }, + "recommendation": "Align primary category across all directories. GBP primary category is the ranking driver." + }, + { + "id": "reviews_low_specificity", + "severity": "enhancement", + "title": "Only 0% of sample reviews mention specific services or practitioners", + "sub_score": "Reviews", + "evidence": { + "sample_size": 3, + "specific_count": 0 + }, + "recommendation": "Encourage detailed reviews mentioning services and staff. Specific reviews rank higher and convert better." + }, + { + "id": "no_price_level", + "severity": "enhancement", + "title": "Price level not set on GBP or Apple Maps", + "sub_score": "Content", + "evidence": {}, + "recommendation": "Set price level ($\u2013$$$$) on GBP. Helps users self-select and improves relevance." + } + ] +} \ No newline at end of file