docs(validation): beta audit batch 2026-08-15 — 8 reviewed runs

Reviewer disposition pass applied per locked process v1.0 (docs/operations/beta-audit-process.md): - Each run: raw capture, findings.json, findings.md, REPORT-final.md (customer-facing), VALIDATION.md (reviewer dispositions) - Normalized format false-positives (+1 prefix, #N vs Ste N, 8AM vs 8:00AM, 1800 scraper parse glitch) - Material: 28 across batch (phone mismatches, NAP address conflicts, hours divergences, missing LocalBusiness schema, missing website) - Verification-pending items separated from material findings; no surface presented without evidence
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+# Audit Findings — D. Martel Plumbing Service & Repair
+
+**Generated:** 2026-08-15 13:53 UTC
+**Sources checked:** google_business_profile, apple_maps, bing_places, website
+**Rating:** 4.7 | **Reviews:** 104
+
+## Severity Summary
+
+| Severity | Count |
+|----------|-------|
+| 🟥 Immediate | 2 |
+| 🟧 High | 0 |
+| 🟨 Medium | 3 |
+| 🟩 Enhancement | 2 |
+| **Total** | **7** |
+
+## Findings
+
+### Finding #1: Address inconsistent across 1 surface(s)
+
+- **Severity:** 🟥 Immediate
+- **Category:** Digital Identity
+- **Recommendation:** Standardize exact address format. GBP address is authoritative.
+- **Evidence:** ```json
+{
+  "google": "1132 Suncast Ln #2, El Dorado Hills, CA 95762",
+  "apple": "1132 Suncast Ln, Ste 2, El Dorado Hills, CA  95762"
+}
+```
+
+### Finding #2: Hours mismatch on 5 day(s) — GBP is authoritative
+
+- **Severity:** 🟥 Immediate
+- **Category:** Google Business
+- **Recommendation:** Correct hours on non-GBP surfaces to match GBP. Mismatched hours cause customer complaints and trust loss.
+- **Evidence:** ```json
+[
+  {
+    "day": "monday",
+    "google": "7 AM-7 PM",
+    "apple_maps": "8:00 AM-5:00 PM"
+  },
+  {
+    "day": "tuesday",
+    "google": "7 AM-7 PM",
+    "apple_maps": "8:00 AM-5:00 PM"
+  },
+  {
+    "day": "wednesday",
+    "google": "7 AM-7 PM",
+    "apple_maps": "8:00 AM-5:00 PM"
+  },
+  {
+    "day": "thursday",
+    "google": "7 AM-7 PM",
+    "apple_maps": "8:00 AM-5:00 PM"
+  },
+  {
+    "day": "friday",
+    "google": "7 AM-7 PM",
+    "apple_maps": "8:00 AM-5:00 PM"
+  }
+]
+```
+
+### Finding #3: Review count varies by 147 across surfaces
+
+- **Severity:** 🟨 Medium
+- **Category:** Reviews
+- **Recommendation:** Large review count gaps suggest some surfaces have stale or merged data. Verify listing ownership.
+- **Evidence:** ```json
+{
+  "google": 104,
+  "apple": 251,
+  "bing": 248
+}
+```
+
+### Finding #4: Category varies across surfaces: consumer sector, home service, plumber
+
+- **Severity:** 🟨 Medium
+- **Category:** Digital Identity
+- **Recommendation:** Align primary category across all directories. GBP primary category is the ranking driver.
+- **Evidence:** ```json
+{
+  "google": "plumber",
+  "apple": "consumer sector",
+  "bing": "home service"
+}
+```
+
+### Finding #5: JSON-LD present but no LocalBusiness/BeautySalon type
+
+- **Severity:** 🟨 Medium
+- **Category:** Technical SEO
+- **Recommendation:** Ensure schema includes LocalBusiness or BeautySalon @type for local search relevance.
+- **Evidence:** ```json
+{
+  "url": "https://dmartelplumbing.com/",
+  "has_jsonld": true,
+  "has_local_business": false
+}
+```
+
+### Finding #6: Only 0% of sample reviews mention specific services or practitioners
+
+- **Severity:** 🟩 Enhancement
+- **Category:** Reviews
+- **Recommendation:** Encourage detailed reviews mentioning services and staff. Specific reviews rank higher and convert better.
+- **Evidence:** ```json
+{
+  "sample_size": 6,
+  "specific_count": 0
+}
+```
+
+### Finding #7: Price level not set on GBP or Apple Maps
+
+- **Severity:** 🟩 Enhancement
+- **Category:** Content
+- **Recommendation:** Set price level ($–$$$$) on GBP. Helps users self-select and improves relevance.