docs(validation): beta audit batch 2026-08-15 — 8 reviewed runs

Reviewer disposition pass applied per locked process v1.0 (docs/operations/beta-audit-process.md):
- Each run: raw capture, findings.json, findings.md, REPORT-final.md (customer-facing), VALIDATION.md (reviewer dispositions)
- Normalized format false-positives (+1 prefix, #N vs Ste N, 8AM vs 8:00AM, 1800 scraper parse glitch)
- Material: 28 across batch (phone mismatches, NAP address conflicts, hours divergences, missing LocalBusiness schema, missing website)
- Verification-pending items separated from material findings; no surface presented without evidence

docs/validation/2026-08-15-d-martel-plumbing/findings.json

@@ -0,0 +1,132 @@
+{
+  "audit_engine": "v1",
+  "timestamp": "2026-08-15T13:53:02.361145+00:00",
+  "business": "D. Martel Plumbing Service & Repair",
+  "summary": {
+    "total_findings": 7,
+    "severity_counts": {
+      "immediate": 2,
+      "high": 0,
+      "medium": 3,
+      "enhancement": 2
+    },
+    "sub_score_issues": {
+      "Digital Identity": 2,
+      "Google Business": 1,
+      "Reviews": 2,
+      "Technical SEO": 1,
+      "Content": 1
+    },
+    "surfaces_ok": {
+      "google_business_profile": true,
+      "apple_maps": true,
+      "bing_places": true,
+      "website": true
+    },
+    "surfaces_failed": {},
+    "rating": 4.7,
+    "reviews": 104
+  },
+  "findings": [
+    {
+      "id": "nap_address_mismatch",
+      "severity": "immediate",
+      "title": "Address inconsistent across 1 surface(s)",
+      "sub_score": "Digital Identity",
+      "evidence": {
+        "google": "1132 Suncast Ln #2, El Dorado Hills, CA 95762",
+        "apple": "1132 Suncast Ln, Ste 2, El Dorado Hills, CA  95762"
+      },
+      "recommendation": "Standardize exact address format. GBP address is authoritative."
+    },
+    {
+      "id": "hours_mismatch",
+      "severity": "immediate",
+      "title": "Hours mismatch on 5 day(s) \u2014 GBP is authoritative",
+      "sub_score": "Google Business",
+      "evidence": [
+        {
+          "day": "monday",
+          "google": "7 AM-7 PM",
+          "apple_maps": "8:00 AM-5:00 PM"
+        },
+        {
+          "day": "tuesday",
+          "google": "7 AM-7 PM",
+          "apple_maps": "8:00 AM-5:00 PM"
+        },
+        {
+          "day": "wednesday",
+          "google": "7 AM-7 PM",
+          "apple_maps": "8:00 AM-5:00 PM"
+        },
+        {
+          "day": "thursday",
+          "google": "7 AM-7 PM",
+          "apple_maps": "8:00 AM-5:00 PM"
+        },
+        {
+          "day": "friday",
+          "google": "7 AM-7 PM",
+          "apple_maps": "8:00 AM-5:00 PM"
+        }
+      ],
+      "recommendation": "Correct hours on non-GBP surfaces to match GBP. Mismatched hours cause customer complaints and trust loss."
+    },
+    {
+      "id": "review_count_delta",
+      "severity": "medium",
+      "title": "Review count varies by 147 across surfaces",
+      "sub_score": "Reviews",
+      "evidence": {
+        "google": 104,
+        "apple": 251,
+        "bing": 248
+      },
+      "recommendation": "Large review count gaps suggest some surfaces have stale or merged data. Verify listing ownership."
+    },
+    {
+      "id": "category_fragmentation",
+      "severity": "medium",
+      "title": "Category varies across surfaces: consumer sector, home service, plumber",
+      "sub_score": "Digital Identity",
+      "evidence": {
+        "google": "plumber",
+        "apple": "consumer sector",
+        "bing": "home service"
+      },
+      "recommendation": "Align primary category across all directories. GBP primary category is the ranking driver."
+    },
+    {
+      "id": "schema_wrong_type",
+      "severity": "medium",
+      "title": "JSON-LD present but no LocalBusiness/BeautySalon type",
+      "sub_score": "Technical SEO",
+      "evidence": {
+        "url": "https://dmartelplumbing.com/",
+        "has_jsonld": true,
+        "has_local_business": false
+      },
+      "recommendation": "Ensure schema includes LocalBusiness or BeautySalon @type for local search relevance."
+    },
+    {
+      "id": "reviews_low_specificity",
+      "severity": "enhancement",
+      "title": "Only 0% of sample reviews mention specific services or practitioners",
+      "sub_score": "Reviews",
+      "evidence": {
+        "sample_size": 6,
+        "specific_count": 0
+      },
+      "recommendation": "Encourage detailed reviews mentioning services and staff. Specific reviews rank higher and convert better."
+    },
+    {
+      "id": "no_price_level",
+      "severity": "enhancement",
+      "title": "Price level not set on GBP or Apple Maps",
+      "sub_score": "Content",
+      "evidence": {},
+      "recommendation": "Set price level ($\u2013$$$$) on GBP. Helps users self-select and improves relevance."
+    }
+  ]
+}