diff --git a/docs/validation/2026-08-15-d-martel-plumbing/findings.json b/docs/validation/2026-08-15-d-martel-plumbing/findings.json new file mode 100644 index 0000000..cca4db9 --- /dev/null +++ b/docs/validation/2026-08-15-d-martel-plumbing/findings.json @@ -0,0 +1,132 @@ +{ + "audit_engine": "v1", + "timestamp": "2026-08-15T13:53:02.361145+00:00", + "business": "D. Martel Plumbing Service & Repair", + "summary": { + "total_findings": 7, + "severity_counts": { + "immediate": 2, + "high": 0, + "medium": 3, + "enhancement": 2 + }, + "sub_score_issues": { + "Digital Identity": 2, + "Google Business": 1, + "Reviews": 2, + "Technical SEO": 1, + "Content": 1 + }, + "surfaces_ok": { + "google_business_profile": true, + "apple_maps": true, + "bing_places": true, + "website": true + }, + "surfaces_failed": {}, + "rating": 4.7, + "reviews": 104 + }, + "findings": [ + { + "id": "nap_address_mismatch", + "severity": "immediate", + "title": "Address inconsistent across 1 surface(s)", + "sub_score": "Digital Identity", + "evidence": { + "google": "1132 Suncast Ln #2, El Dorado Hills, CA 95762", + "apple": "1132 Suncast Ln, Ste 2, El Dorado Hills, CA 95762" + }, + "recommendation": "Standardize exact address format. GBP address is authoritative." + }, + { + "id": "hours_mismatch", + "severity": "immediate", + "title": "Hours mismatch on 5 day(s) \u2014 GBP is authoritative", + "sub_score": "Google Business", + "evidence": [ + { + "day": "monday", + "google": "7 AM-7 PM", + "apple_maps": "8:00 AM-5:00 PM" + }, + { + "day": "tuesday", + "google": "7 AM-7 PM", + "apple_maps": "8:00 AM-5:00 PM" + }, + { + "day": "wednesday", + "google": "7 AM-7 PM", + "apple_maps": "8:00 AM-5:00 PM" + }, + { + "day": "thursday", + "google": "7 AM-7 PM", + "apple_maps": "8:00 AM-5:00 PM" + }, + { + "day": "friday", + "google": "7 AM-7 PM", + "apple_maps": "8:00 AM-5:00 PM" + } + ], + "recommendation": "Correct hours on non-GBP surfaces to match GBP. Mismatched hours cause customer complaints and trust loss." + }, + { + "id": "review_count_delta", + "severity": "medium", + "title": "Review count varies by 147 across surfaces", + "sub_score": "Reviews", + "evidence": { + "google": 104, + "apple": 251, + "bing": 248 + }, + "recommendation": "Large review count gaps suggest some surfaces have stale or merged data. Verify listing ownership." + }, + { + "id": "category_fragmentation", + "severity": "medium", + "title": "Category varies across surfaces: consumer sector, home service, plumber", + "sub_score": "Digital Identity", + "evidence": { + "google": "plumber", + "apple": "consumer sector", + "bing": "home service" + }, + "recommendation": "Align primary category across all directories. GBP primary category is the ranking driver." + }, + { + "id": "schema_wrong_type", + "severity": "medium", + "title": "JSON-LD present but no LocalBusiness/BeautySalon type", + "sub_score": "Technical SEO", + "evidence": { + "url": "https://dmartelplumbing.com/", + "has_jsonld": true, + "has_local_business": false + }, + "recommendation": "Ensure schema includes LocalBusiness or BeautySalon @type for local search relevance." + }, + { + "id": "reviews_low_specificity", + "severity": "enhancement", + "title": "Only 0% of sample reviews mention specific services or practitioners", + "sub_score": "Reviews", + "evidence": { + "sample_size": 6, + "specific_count": 0 + }, + "recommendation": "Encourage detailed reviews mentioning services and staff. Specific reviews rank higher and convert better." + }, + { + "id": "no_price_level", + "severity": "enhancement", + "title": "Price level not set on GBP or Apple Maps", + "sub_score": "Content", + "evidence": {}, + "recommendation": "Set price level ($\u2013$$$$) on GBP. Helps users self-select and improves relevance." + } + ] +} \ No newline at end of file