Salon Digital Intel
Local search velocity audits and service system for salon/spa businesses within 10 miles of Cameron Park, CA.
Repository Structure
salon-digital-intel/
├── reports/
│ ├── salon-digital-audit-report.md # Full report — 11 audits + methodology + business model
│ └── audit-tracker.md # Live tracker with scores, tiers, quick wins
├── audits/
│ ├── fine-arts-salon.md
│ ├── vibe-salon.md
│ ├── viren-hair-salon.md
│ ├── hangtown-barbershop.md
│ └── ... (growing)
├── system/
│ ├── strategic-positioning-addendum.md # "Search velocity" vs "social media" reframe
│ ├── content-calendar-template.md # (planned)
│ └── outreach-templates.md # (planned)
└── README.md
Status
- 11 businesses audited (Phase 1 complete)
- Average score: 29/100
- Prime leads: 5 digital ghosts (0–25), 5 weak pulse (26–50), 1 moderate (51–75)
- Methodology: 11-dimension weighted scorecard covering Website, Instagram, Facebook, GBP, Yelp, Booking, Content, SEO, Email, Brand, Reviews
Quick Reference
| Tier | Range | Count | Sales Priority |
|---|---|---|---|
| 👻 Digital Ghost | 0–25 | 5 | Highest |
| 💫 Weak Pulse | 26–50 | 5 | High |
| 🟡 Moderate | 51–75 | 1 | Medium |
| 🟢 Strong | 76–100 | 0 | Low |
Business Model
Three-tier service:
| Tier | Price | Who It's For |
|---|---|---|
| Heartbeat | $200–400/mo | Zero-involvement — AI-generated posts, auto-scheduled, monthly profile audits |
| Heartbeat+ | $500–800/mo | Owner sends 3–5 photos/week, everything else handled |
| White Glove | $1,200–2,000/mo | Full strategy calls, captions, Stories, competitor monitoring |
Framed as local search velocity (not social media management). Every post is an indexed page. Every review response is a ranking signal. The entire local market is "dark" to Google — first mover claims local search by default.
Dual Purpose
- Competitive reconnaissance for Phoenix Salon + Spa — understand competitor positioning
- Lead generation for a digital presence service business
See reports/salon-digital-audit-report.md for the full deliverable.