70 lines
2.4 KiB
Markdown
70 lines
2.4 KiB
Markdown
# Salon Digital Intel
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**Local search velocity audits and service system for salon/spa businesses within 10 miles of Cameron Park, CA.**
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---
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## Repository Structure
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```
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salon-digital-intel/
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├── reports/
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│ ├── salon-digital-audit-report.md # Full report — 11 audits + methodology + business model
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│ └── audit-tracker.md # Live tracker with scores, tiers, quick wins
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├── audits/
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│ ├── fine-arts-salon.md
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│ ├── vibe-salon.md
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│ ├── viren-hair-salon.md
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│ ├── hangtown-barbershop.md
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│ └── ... (growing)
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├── system/
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│ ├── strategic-positioning-addendum.md # "Search velocity" vs "social media" reframe
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│ ├── content-calendar-template.md # (planned)
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│ └── outreach-templates.md # (planned)
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└── README.md
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```
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---
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## Status
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- **11 businesses audited** (Phase 1 complete)
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- **Average score: 29/100**
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- **Prime leads:** 5 digital ghosts (0–25), 5 weak pulse (26–50), 1 moderate (51–75)
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- **Methodology:** 11-dimension weighted scorecard covering Website, Instagram, Facebook, GBP, Yelp, Booking, Content, SEO, Email, Brand, Reviews
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---
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## Quick Reference
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| Tier | Range | Count | Sales Priority |
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|------|-------|-------|----------------|
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| 👻 Digital Ghost | 0–25 | 5 | Highest |
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| 💫 Weak Pulse | 26–50 | 5 | High |
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| 🟡 Moderate | 51–75 | 1 | Medium |
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| 🟢 Strong | 76–100 | 0 | Low |
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---
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## Business Model
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Three-tier service:
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| Tier | Price | Who It's For |
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|------|-------|--------------|
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| **Heartbeat** | $200–400/mo | Zero-involvement — AI-generated posts, auto-scheduled, monthly profile audits |
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| **Heartbeat+** | $500–800/mo | Owner sends 3–5 photos/week, everything else handled |
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| **White Glove** | $1,200–2,000/mo | Full strategy calls, captions, Stories, competitor monitoring |
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Framed as **local search velocity** (not social media management). Every post is an indexed page. Every review response is a ranking signal. The entire local market is "dark" to Google — first mover claims local search by default.
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---
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## Dual Purpose
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1. **Competitive reconnaissance** for Phoenix Salon + Spa — understand competitor positioning
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2. **Lead generation** for a digital presence service business
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---
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See [`reports/salon-digital-audit-report.md`](./reports/salon-digital-audit-report.md) for the full deliverable. |