Clean up README: fix broken table, emojis, "0Booking" typo, broken bold, and improve layout

2026-06-28 23:05:01 +00:00
parent 4a1615941c
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+# Salon Digital Intel
+
+**Local search velocity audits and service system for salon/spa businesses within 10 miles of Cameron Park, CA.**
+
+---
+
+## Repository Structure
+
+```
+salon-digital-intel/
+├── reports/
+│   ├── salon-digital-audit-report.md   # Full report — 11 audits + methodology + business model
+│   └── audit-tracker.md                # Live tracker with scores, tiers, quick wins
+├── audits/
+│   ├── fine-arts-salon.md
+│   ├── vibe-salon.md
+│   ├── viren-hair-salon.md
+│   ├── hangtown-barbershop.md
+│   └── ... (growing)
+├── system/
+│   ├── strategic-positioning-addendum.md   # "Search velocity" vs "social media" reframe
+│   ├── content-calendar-template.md        # (planned)
+│   └── outreach-templates.md               # (planned)
+└── README.md
+```
+
+---
+
+## Status
+
+- **11 businesses audited** (Phase 1 complete)
+- **Average score: 29/100**
+- **Prime leads:** 5 digital ghosts (0–25), 5 weak pulse (26–50), 1 moderate (51–75)
+- **Methodology:** 11-dimension weighted scorecard covering Website, Instagram, Facebook, GBP, Yelp, Booking, Content, SEO, Email, Brand, Reviews
+
+---
+
+## Quick Reference
+
+| Tier | Range | Count | Sales Priority |
+|------|-------|-------|----------------|
+| 👻 Digital Ghost | 0–25 | 5 | Highest |
+| 💫 Weak Pulse | 26–50 | 5 | High |
+| 🟡 Moderate | 51–75 | 1 | Medium |
+| 🟢 Strong | 76–100 | 0 | Low |
+
+---
+
+## Business Model
+
+Three-tier service:
+
+| Tier | Price | Who It's For |
+|------|-------|--------------|
+| **Heartbeat** | $200–400/mo | Zero-involvement — AI-generated posts, auto-scheduled, monthly profile audits |
+| **Heartbeat+** | $500–800/mo | Owner sends 3–5 photos/week, everything else handled |
+| **White Glove** | $1,200–2,000/mo | Full strategy calls, captions, Stories, competitor monitoring |
+
+Framed as **local search velocity** (not social media management). Every post is an indexed page. Every review response is a ranking signal. The entire local market is "dark" to Google — first mover claims local search by default.
+
+---
+
+## Dual Purpose
+
+1. **Competitive reconnaissance** for Phoenix Salon + Spa — understand competitor positioning
+2. **Lead generation** for a digital presence service business
+
+---
+
+See [`reports/salon-digital-audit-report.md`](./reports/salon-digital-audit-report.md) for the full deliverable.