49 lines
1.8 KiB
Markdown
49 lines
1.8 KiB
Markdown
# Hallmark audit — phoenixcameronpark.com
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**Date:** 2026-07-16
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**Method:** Live browser + HTML/CSS fetch. No live edits.
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**Stack signal:** Vite/React SPA, Tailwind, Google Fonts; meta includes Lovable / gpt-engineer upload hosts.
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**Canonical note:** HTML `canonical` pointed at `phoenixsalonspa.com` while host is `phoenixcameronpark.com`.
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## Verdict
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**Reads as AI-generated local-business template** with warm cream polish. Real ingredients (Ashley, memberships, reviews, photos) trapped in default skeleton.
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**Count:** 8 critical · 8 major · 5 minor
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## Critical
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1. Structural AI template (hero → steps → equal cards → proof → footer)
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2. Three equal STEP cards
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3. Centred stacked hero (title/lede/CTAs on one axis)
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4. Inter as body default
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5. Pure white paper (`--background: 0 0% 100%`)
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6. Eyebrow on nearly every section
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7. Interrupt-first UX (vote modal on entry)
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8. Equal service-card factory + “Learn More →”
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## Major
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1. AI nav (many links + cart + search + book)
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2. AI multi-column footer
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3. Voice collision: luxury / bestie / elevated marketing
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4. Soft social proof without hard numbers (“trusted by hundreds…”)
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5. Monotone section rhythm
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6. Cliché headlines
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7. Awards overweighted (bar + modal + section)
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8. `overflow-x: hidden` instead of `clip`
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## Minor
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Emoji CTAs, decorative diamond filler, star-image review chrome, Cormorant italic weights loaded, mid-render gold hex drift vs tokens.
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## What works
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Real services, Glow $70 / tans from $95, Ashley bio, local address/phone, interior + owner photography, booking CTAs present.
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## Prototype response
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See `prototype/` — Split Studio macrostructure, custom warm theme, sparse nav, statement footer, no modal/step cards/Inter/pure white.
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Full punch-list narrative also delivered in Telegram session 2026-07-16.
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