43 lines
1.6 KiB
Markdown
43 lines
1.6 KiB
Markdown
# Project definition — Phoenix Website Hallmark
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## One-liner
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Rebuild Phoenix Salon + Spa’s web presence so it **looks made, not generated**, while keeping real business truth (services, people, prices, location, reviews).
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## Goals
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1. **Trust match:** Site quality should match treatment-room quality.
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2. **Booking clarity:** Primary action is book; awards and marketing noise stay secondary.
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3. **Brand coherence:** One voice (Ashley / Phoenix), one type system, one paper/ink palette.
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4. **Anti-slop:** No equal-card SaaS templates, no Inter-default stack, no invent-a-stat copy.
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5. **Safe iteration:** Prototype and Gitea first; production only with explicit approval.
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## Non-goals (current phase)
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- Full ecommerce / Shopify rebuild
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- Replacing booking backend
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- Auto-publishing stories or SEO spam
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- Live CSS patches to production without review
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- Social media pipelines (separate project)
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## Stakeholders
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| Person | Role |
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|--------|------|
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| Tony | Product owner / technical collaborator |
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| Ashley | Brand / service truth / voice |
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| Leonard (Hermes) | Audit, design system, prototypes, Gitea persistence |
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## Success criteria
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- [ ] Stakeholder can open prototype and say “this feels more like us”
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- [ ] No Hallmark critical structural tells on homepage prototype
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- [ ] Book path is unambiguous above the fold
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- [ ] Real prices/contact/people unchanged unless Ashley/Tony edit them
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- [ ] All durable artifacts live in this Gitea repo
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## Related repos
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- `Tony_tech/salon-digital-intel` — competitive audits / search-velocity ops
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- `Tony_tech/personal-agent-os/projects/salon-social-media-system` — social / brand docs
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