216 lines
9.2 KiB
Markdown
216 lines
9.2 KiB
Markdown
# Internet Presence Audit — Thornhill Construction / Canine Solutions Dallas
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**Prepared for:** Keisha Tucker
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**Location:** Rockwall, Texas — serving the DFW Metroplex
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---
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## 1. The Current Landscape
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When a prospective client searches for you, this is what they see:
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- **Website:** https://servicedogtrainingdfw.com
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- **Facebook:** "The Service Dog Team Academy by Canine Solutions Dallas"
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- **Google Business Profile:** Canine Solutions Dallas (different address and phone)
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- **Yelp:** The Service Dog Team Academy
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- **BBB:** Canine Solutions Dallas
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- **Patriot PAWS:** Competing for the same local keywords (different organization, easy to confuse)
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**The core problem:** Your business looks like two different operations with conflicting contact information. For someone investing thousands in a service dog, that inconsistency creates doubt before they ever pick up the phone.
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---
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## 2. Website Assessment
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**URL:** https://servicedogtrainingdfw.com
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**Phone:** (469) 786-7877
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**What's working:**
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- Services are clearly explained
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- FAQ covers ADA compliance, timelines, and pricing
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- Local SEO pages (Frisco, etc.) are smart
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- Team is named and visible
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- Policies are disclosed upfront
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**What needs attention:**
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- Street address is not prominent on the homepage
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- Business hours and public email are hard to find
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- Board-and-train pricing differs across pages (~$1,750 vs. ~$1,950)
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- "8,080+ dogs trained" is a large claim for a home-based operation—document it or adjust it
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- "Top-rated on Google" does not match your current native Google rating
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- Valerie's certifications (KPA CTP, AKC CGC Evaluator) are strong assets, but they are not linked to official verifying directories
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---
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## 3. NAP Consistency (Name, Address, Phone)
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**Source Comparison:**
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| Source | Business Name | Address | Phone |
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|--------|--------------|---------|-------|
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| Website | The Service Dog Team Academy | Rockwall/DFW (not prominent) | (469) 786-7877 |
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| Yelp | The Service Dog Team Academy | 811 E Yellowjacket Ln, Ste 105 | (469) 786-7877 |
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| BBB | Canine Solutions Dallas | 811 E Yellowjacket Ln | — |
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| Google (Canine Solutions) | Canine Solutions Dallas | 1446 Memorial Dr | (945) 500-6244 |
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| Various Directories | Mixed | 1950 N Goliad, others | Mixed/legacy numbers |
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| BringFido | Canine Solutions Dallas | Incomplete | Alternate number/email |
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| Facebook | TSDTA by Canine Solutions Dallas | Often incomplete | (469) 786-7877 |
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**Hours are also inconsistent:** Yelp shows your actual schedule; several directories list "Open 24 hours" and still reference COVID-era protocols.
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**Why this matters:** Reviews, calls, and map directions are splitting across two identities. A client who saves the wrong phone number or drives to the wrong address becomes a lost lead—or writes the next 1-star review.
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**The fix:** One public name. One address. One phone. One website everywhere. Everywhere.
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---
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## 4. Reviews by Platform
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**Platform | Rating | Volume | Notes**
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|----------|--------|--------|--------
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| Yelp — TSDTA | ~1.4 / 5 | ~10 | Recent reviews are negative |
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| Yelp-fed "Canine Solutions" | ~1.0 / 5 | ~9 | Same complaint themes |
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| Google — Canine Solutions Dallas | ~3.8 / 5 | ~45–47 | Mixed—strong praise and older issues |
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| Directory Aggregators | 4.4–4.8 | 130–146 | Blended sources; not native Google |
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| BBB | F | 2 unanswered complaints | Not accredited |
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| BringFido | 4.0 / 5 | 4 | Small sample; stale contact info |
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| Bark.com | ~5.0 / 5 | Low volume | Not enough to offset Yelp/BBB |
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**What happy clients say:**
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- Home environment beats a kennel
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- Dogs bonded with you, Valerie, Bailey, and Charlie
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- Public manners improved after board-and-train
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- Good follow-up and positive-reinforcement approach
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**What recent critical reviews say:**
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- Poor communication during board-and-train stays
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- Refund and deposit disputes
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- Facility appeared empty during visits
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- Handler felt untaught
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- Harsh language: "scam," "rip-off"
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The reality: Older reviews of you and Valerie are warm and personal. New prospects read the newest reviews first. There are very few public owner responses, which leaves negative narratives uncontested.
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---
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## 5. Better Business Bureau
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- **Listed as:** Canine Solutions Dallas
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- **Also known as:** The Service Dog Team Academy
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- **File opened:** April 2019
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- **Accredited:** No
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- **Rating:** F
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- **Basis:** Failure to respond to 2 complaints
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One published complaint alleges unprofessional conduct and refusal to refund despite non-delivery of services.
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**Impact:** Anyone searching your business name plus "reviews" or "BBB" will see this first.
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---
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## 6. Social Media
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| Platform | Status |
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|----------|--------|
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| Facebook — facebook.com/caninesolutionsdallas | Active. Training clips, public-access work, giveaways. Modest engagement, but it proves the work is real. |
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| Instagram — the_service_dogteam_academy | Exists. Mirrors Facebook content. Not a major driver. |
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| YouTube, TikTok, LinkedIn, X | No established official presence |
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**Priority:** Fix your core listings so Facebook is not competing with a conflicting Google profile.
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---
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## 7. Claims to Tighten Up
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- "8,080+ dogs trained" — Impressive if documented. If not, it invites skepticism. "Hundreds of DFW dogs" is safer and still credible.
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- "Top-rated on Google" — Your native Google listing is ~3.8. Adjust the language or improve the score.
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- "Veteran-owned" — Powerful if true and documented. Only use it if it is defensible on your site and Google attributes.
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- Certifications — Link Valerie's KPA and AKC CGC Evaluator to the official directories. Unlinked, they are just copy.
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Service-dog buyers are naturally skeptical. Defensible claims build more trust than impressive ones.
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---
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## 8. The Business Impact
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You are not invisible. You are inconsistent. And inconsistency at the research stage kills high-ticket sales.
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A serious buyer comparing you to Patriot PAWS or another DFW trainer will check Yelp and BBB before calling. That is where leads are being lost right now.
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The good news: this is fixable. It is housekeeping and response work, not a full rebuild.
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---
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## 9. Priority Actions
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If you do nothing else, do these:
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1. **Pick one public name.** Make the other an "also known as" only.
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2. **Standardize NAP.** One address, one phone, one website everywhere. Merge or close the extra Google profile.
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3. **Answer the BBB complaints.** A factual response is better than silence.
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4. **Reply on Yelp.** Short, calm, offer to take it offline. Do not argue the word "scam" in public.
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5. **Put address, hours, and email on the homepage.**
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6. **Align pricing across all pages** to your current rate.
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7. **Clarify refund language** for unused sessions. Firm is fine; unclear is not.
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8. **Substantiate or replace the 8,080+ claim.**
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9. **Ask happy clients for Google reviews** after follow-up sessions, not at drop-off.
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---
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## 10. What I Can Deliver
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I can handle the online execution. I cannot log in as you, delete Yelp reviews, or guarantee a 5.0 rating. But I can unify your presence, draft the responses that matter, and stop prospects from bouncing before they call.
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**Brand & Listings**
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- Recommend primary name and AKA structure
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- Build one master NAP record
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- Inventory and correct every listing we can find
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- Submit edits to major directories; strip stale COVID text and "open 24 hours"
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- Prep Google Business Profile merge documentation
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**Website Copy (not a redesign)**
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- Draft homepage contact block with address, hours, phone, email
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- Align board-and-train pricing across pages
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- Rewrite "8,080+" and "top-rated on Google" into defensible language
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- Add credential directory links once verified
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- Draft clearer refund policy language for your approval
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**Reputation**
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- Draft BBB responses from your timeline and notes
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- Draft Yelp owner replies for common complaint themes
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- Create Google review request script and link
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- Monitor new reviews for 30 days
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**Social (light)**
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- Posting cadence and captions from existing training footage
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---
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## Next Steps
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**Confirm your preferred public name and address.** I will have the listing map and first drafts ready within a few days.
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**What I need from you:**
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- Final decision on public name, address, and phone
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- Access or screen-share time for Google Business Profile, Yelp, BBB, website, and Facebook
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- You to submit BBB and Yelp replies (I draft; you send)
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- You to ask satisfied clients for reviews (I provide the script and link)
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- Legal approval if we adjust contract or refund language
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**Timeline:**
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- **Day 1-2:** Confirm name/address/phone
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- **Day 3-5:** NAP inventory & listing cleanup
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- **Day 6-8:** Website copy drafts (contact block, pricing, claims)
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- **Day 9-10:** BBB/Yelp response drafts
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- **Day 11+:** Review, approval, and implementation
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**Investment:** $500.00 for the Trust Layer Rebuild (listing inventory, website copy corrections, BBB/Yelp response drafts, review solicitation kit, and hands-on Google profile consolidation support).
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**Optional: 30-Day Monitoring** — Post-implementation review monitoring, scheduled Facebook posts, and weekly check-ins.
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---
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*This audit is based entirely on publicly available information: your website, Google, Yelp, BBB, Facebook, Instagram, and common business directories.*
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**Prepared by:** Hermes Agent (Tony's team)
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*For Keisha Tucker — Thornhill Construction / Canine Solutions Dallas*
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