26 lines
987 B
Markdown
26 lines
987 B
Markdown
# PSS Social Media Brand Guidelines (Draft)
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**Core Brand**: Elevated beauty rooted in community. Results-driven skincare/hair, confidence, transformation.
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**Key Focus Areas** (Pillars):
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- Transformations/before-after
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- Education/tips (hair, skin, tanning)
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- Promotions/specials/memberships
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- Team spotlights
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- Client stories/reviews
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- Community/behind-the-scenes
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**Gut Health-Skin Connection Note** (Critical):
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- Content must be **as easy to understand as possible**.
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- Assume audience is new to the topic.
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- Use simple language, short sentences, analogies, visuals, step-by-step.
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- Avoid jargon; explain terms simply.
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- Goal: Make it approachable and actionable so clients feel empowered.
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**Tone**: Warm, professional, encouraging, community-focused.
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**Visual Style**: Clean, high-quality, natural lighting, before/after pairs, relaxing spa vibes.
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**Vagaro Tie-in**: Reference bookings/services; drive traffic to Vagaro for appointments.
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Update as we get direct input from owner. |