4d04a4a65a
- Strategy §1a: brick-and-mortar services + local retail in scope - Pure online e-com remains out (Shopify lane) - ICP, NORTH_STAR, README, product docs aligned - Add UC-03 general store (toothbrush / chicken strips case)
Documentation
| Folder | Role |
|---|---|
| strategy/ | Operating truth — start with CANONICAL_STRATEGY.md |
| product/ | SSP, intermediate, genre packs |
| gtm/ | Channels, sales, competitive |
| investors/ | Market and financial packaging |
| engineering/ | Roadmap and ADRs |
| legal/ | Privacy, IP, partnership skeletons |
| archive/ | Historical only — not operating docs |
Governance: if two docs disagree, resolve against strategy or deliberately change strategy.