SEO & AEO Desk
9efd554e11
- README = map + anti-slop placement rules - BUSINESS_PLAN at docs/ (sole strategy SoT); absorb beyond-NAP - Fold owner workflow, surfaces, MCP distribution - research/ → evidence/; drop stub READMEs + LAYERS twin - Fix dead main ghosts; Desk = sole scribe
2.4 KiB
2.4 KiB
Glossary
Running definitions for industry terms used in geolocal.io planning.
Rule: first use in a thread explains the term; after that the acronym is fine. Add new entries here when a term appears.
| Term | Meaning |
|---|---|
| NAP | Name, Address, Phone — the core business identity fields. Local search (and AI assistants that lean on local listings) need NAP to be consistent across Google, Apple Maps, Bing, Yelp, the website, and any owned record. Mismatches confuse ranking and recommendations. |
| GBP | Google Business Profile — Google’s local business listing (formerly Google My Business). Hours, categories, services, photos, and reviews owners manage for Maps / Search visibility. |
| Apple Business Connect | Apple’s tool for managing how a business appears in Apple Maps, Siri, and related Apple surfaces. |
| Bing Places | Microsoft’s local business listing for Bing and related Microsoft surfaces. |
| Core listings | Owner-facing term for the main places customers (and AI) look a business up. Prefer this over “citations” / “directories” with owners. |
| Core 3 | The common US min-bar listing set: GBP, Apple Business Connect, Bing Places. Genre/market adds (Yelp, Facebook, TripAdvisor, vertical dirs) are separate. |
| Discovery foundation | Owner-facing name for tier 1: Core listings + NAP/hours/category/contact consistency (internally: “2017”). |
| AI readiness | Owner-facing name for tier 2: known-for / recommendability scorecard and structured presence when ready (internally: “2027”). |
| Apple Stack | Owner-facing name for Apple Business brand/place-card capabilities above NAP: Brand logo/Style Guide, cover into Maps + Wallet/Pay, Showcases, Actions, Insights — a unified brand OS, not just a Maps pin. |
| Listings pack | Per-provider capability model (what GBP / Apple / Bing can hold above NAP). Distinct from genre pack (what a salon vs bakery must prove). |
| Owner MCP | GeoLocal’s Model Context Protocol server for owners (or their AIs): same verify → audit → punch list workflow as the web chat, exposed as tools. One server; thin adapters to Claude / ChatGPT / Grok / GrokBot. | | Layer A / B / C | How GeoLocal surfaces work: A universal Discovery foundation, B genre pack, C known-for. Distinct from the beyond-NAP provider capability ladder. |